Far Eastern International Bank (FEIB) 遠東國際商業銀行 calls for new corporate identity after its acquisition of Chin Fon Commercial Bank 慶豐商業銀行- 19 branches in Taiwan. For this new corporate identity exercise, New York Design 紐約設計 made a new type arrangement and shortened the corporate name with a more easy-to-identify logotype. The original red color was darkened to reflect the satiability and reliability value of FEIB. The new CIS package, with its new imagery and corporate colors, will be apply on all marketing collateral, such as stationery, branch signage, literature and website. http://www.feib.com.tw