基富通證券 Fund Rich Securities Brand User Guide by 紐約設計品牌顧問 New York Design

THINGS WE DO FOR DREAMS

基富通證券品牌識別指引

BASIC ELEMENTS USER GUIDE

基本元素應用組合

STANDARD COLOR

標準色彩

STANDARD TYPE FONT

標準字體

STANDARD STATIONERY

文書用品

SUPPORTING ELEMENTS

輔助元素

SOCIAL MEDIA BANNER

社群媒體行銷

活動行銷

傳播用品風格

BRAND BASIC

EVENT ACTIVITIES GRAPHIC ADDITION

FRS MAKING IT EASY FOR YOU The goal of brand guide is to protect the strength of our brand so that it continues to create value for our company, products and services. Brand guidelines achieve this by explaining the importance of our brand and describing how to use the elements of the brand, such as corporate identity and the brand name. At the same time, is flexible enough to accommodate a variety of administration and operation needs. Key to projecting this new look and establishing a close link between the company, offices, and our customers are the corporate signature, stationery and supporting elements such as color and typography. Our new brand/corporate signature provides all the tools necessary to establish a strong, immediately recognizable visual image for the office. It is the ultimate responsibility of every business head and secretarial team to ensure these standard guidelines are followed. We urge all of you to adhere closely to the Graphic Standard. Through proper implementation and maintenance, we will present a unified image national and international - one that will clearly distinguish us from our competitors.

基富通證券股份有限公司之企業品牌識別，用作更能突顯企業標誌的視覺效果，保持一個統一品牌形象，使顧客便於辨別與接受。品牌標誌的結構是品牌識的系統核心，欲建立品牌識別系統，惟有確切遵循品牌標誌結構手冊所編製的各種使用規範，才能達到標準化與一致性之目標。品牌標誌結構的應用範圍與項目極為廣泛，本手冊提供各種基本原則，若在應用上發生疑問時，基富通證券各部門主管及秘書處應釐清說明或加以適當增補，如未依照基本規範或未諮詢總管理處而恣意更改者，一律屬於不當之使用行為。

FRS 01

BRAND BASIC Corporate Signature The Fund Rich Securities signature is the major visual element of the basic brand identity and comprises the logotype and the letter (company name) in a ﬁx relationship. The FRS signature (horizontal) appears to the left. It is the primary element of the FRS visual identity system and must appear on all official FRS communications. It may not be modiﬁed in any way. The centred signature may only be used in limited circumstances where horizontal width available precludes the use of horizontal mark. The FRS signature may not be attached to any other type or graphic element other than the signatures described on the following pages. As a general rule of thumb, it is always preferable to use the simplest (i.e., highest level) logo representation that will adequately communicate your identity as part of FRS signature.

基富通證券股份有限公司之標誌是推動基富通證券品牌的主要工具之一。標誌是由兩個元素所組成 - FRS 圖標及特別設計的中英文字標。這兩個組合的位置萬萬不能隨意更改。在任何情況下，都必須使用規範的電子檔案，請不要刪除或更改其設定之比例。另外，在使用時應優先使用彩色標誌，建議使用白色背景上。

FRS 02

Color Reproduction Signature The corporate signature must always be clearly visible. The background should not be distracting and must always provide sufﬁcient contract for the brand to be clearly read.

Note: The FRS signature art will be provided in a variety of ready-to-place graphic ﬁle formats.

色彩反白，注意在任何情況下，品牌標誌始終清晰可見。但背景不能喧賓奪主，必須呈現清楚品牌圖案。標誌的設計組合的位置決不能隨意更改。無論如何，都必須使用規範的電子檔案依照規格比例放大縮小使用。 (註：不可重劃、打字、掃描或影印複製圖案。)

FRS 03

Protected Area To enable the FRS signature to appear prominently without interference, a minimum exclusion area has been established which is to be left clear of other elements or text. X

在基本標誌及中英文標語標誌中，均以字標中的 ’X’的厚度來計算最小淨空範圍。不可在此範圍內加入其他設計元素。請確保

X X

標誌使用於簡單且足以清楚顯示標誌的背景上，建議預留足夠的

淨空範圍以使標誌能清楚地呈現。

FRS 04

Monochrome Reproduction Signature The single color printing should be black on a white or on gold backgrounf only. The preferred background colors for reversed corporate signature are white on black, FRS blue and FRS gold. K-100%

Note: The FRS signature art will be provided in a variety of ready-to-place graphic ﬁle formats.

K-70%

請注意，在任何情況下，建議優先使用彩色標誌。若只能黑白印刷狀況時，才使用單色，基富通藍/金或灰階，以保持圖標和字標的對比效果。 K-30%

FRS 05

STANDARD COLOR The Primary Palette "FRS Blue" is the foundation color of the identity. Offset by addition of FRS gold, FRS primary color is give the ability to exist in different and differentiating contexts throughout the identity, while retaining its characteristic signiďŹ cance to the product. 1. Do not switch the primary palette colors around among the components of the signature. 2. Do not substitute other colors, including those in the supplementary color palette, except black. 3. Do not apply a tint to any component of the signature.

Secondary Palette We has also created a color palette that assigns a speciďŹ c color to other usage. Although these colors can be used together in a variety of ways, product messages should use the colors of the brands represented whenever possible. C

106

110

275

166

PMS C

5275

2768

2718

109

105

109

PMS C

5483

2717

7540

FRS 06

STANDARD TYPE FONT Typefonts Family Frutiger Std font, Ming Chinese and Hai Chinese type families have been chosen as the primary typefaces for Fund Rich Securities communications. These three typefaces allow for ﬂexibility and creative expression in text and display.

在各種對外傳播製作中，包括印刷品及廣告等，均需一致地使用規範的標準中英文字體，並請選擇標準字體系列內的各種字款，不任意更改字體，以確保品牌形象的一致性。

Fruitiger Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrstuvwxyz 1234567890 Roman

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyzabcdefghijklmnopqrst 1234567890 Bold

ABCDEFGHIJKLMNOPQRSTUVWXYZ ABCDEFGHIJKLMNOPQRST abcdefghijklmnopqrstuvwxyzabcdefghijklmnopq 1234567890

Ming Family 基富通證券股份有限公司基富通證券股份有限公司基富通證券股份有限公司

輕鬆上線智能理財美夢成真輕鬆上線智能理財美夢成真輕鬆上線智能理財美夢成真

Hai Family 基富通證券股份有限公司

輕鬆上線智能理財美夢成真

基富通證券股份有限公司

輕鬆上線智能理財美夢成真

基富通證券股份有限公司

輕鬆上線智能理財美夢成真

FRS 07

STANDARD STATIONERY Basic Stationery The stationery standards are an essential part of the Fund Rich Securities visual identity and are to be used by the company, branch and retail.

Philip LIN President

FUNDRICH SECURITIES CO., LTD. 8F, 365 Fushin N. Road, Taipei, Taiwan. T. 886 2 8712 1212 Ext.101 D. 886 2 8712 1755 F. 886 2 2716 8877 ct_lin@fundrich.com.tw www.fundrich.com.tw

Note: The stationery mechanicals and production speciﬁcations will be provided in a variety of ready-to-apply graphic ﬁle formats. 請注意，在任何情況下，都必須使用規範的電子檔案依照規格比例放大縮小使用。（註：不得重劃、打字、掃描或影印複製圖案。）

林政村總經理

基富通證券股份有限公司台北市復興北路 365號八樓 T. 886 2 8712 1212 Ext.101 D. 886 2 8712 1755 F. 886 2 2716 8877 統一編號: 42832870

Endorsement/Alternative Usage 背書替代版本 :

林政村總經理

基富通證券股份有限公司台北市復興北路 365號八樓 T. 886 2 8712 1212 Ext.101 F. 886 2 2716 8877 統一編號: 42832870

Philip LIN President

FUNDRICH SECURITIES CO., LTD. 8F, 365 Fushin N. Road, Taipei, Taiwan. T. 886 2 8712 1212 Ext.101 F. 886 2 2716 8877 ct_lin@fundrich.com.tw www.fundrich.com.tw

FRS 08

Letterhead.pdf

8/29/16

8:48 AM

基富通證券股份有限公司台北市復興北路 365號八樓

FUNDRICH SECURITIES CO., LTD. 8F, 365 Fushin N. Road, Taipei, Taiwan. T. 886 2 8712 1212 F. 886 2 2716 8877 www.fundrich.com.tw

Name Title Company Name Address Address Address Day Month Year C

CMY

Salutation, This letter demonstrates the format for all correspondence for FundRich Securities Ltd. Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 10pt. with 12pt. leading. The top margin is set at 90mm from the top of the paper, left margin is 40mm and the right margin is 40 mm. Follow this format for a consistent and professional look to all correspondence produced by the company. If the font Frugiter is not available, you may substitute it with Arial.

Yours Sincerely,

Name

LETTERHEAD Speciﬁcation: Size: 21cm x 29cm Paper: Neenah Ivory Matt 90gms

Note Paper : Size reduced 70%

FRS 09

SUPPORTING ELEMENTS Endorsed Brands Additional design elements can be used to promote the Fund Rich Securities. This element is the additional design and a secondary brand component. Note: The FRS logotype and art will be provided in a variety of ready-to-place graphic ﬁle formats.

背書輔助品牌圖案是品牌與服務品牌背後的支持性品牌。背書品牌保持全能的前提下，允許一個明顯的產品線差異化的發展。並不直接冠以背書品牌，FRS品牌依然是傳播的主角。

FRS 10

Merchandise, Event Item Examples Examples of acceptable use of the Fund Rich Securities visual identity on merchandise, event and other promotional material can build a consistent brand image and attract client’s attention and more easy with a collective advertising effect. The preferred colors for products displaying the FRS visual identity are FRS Blue, FRS Gold, gray, black & white. Note: The FRS logotype and art will be provided in a variety of ready-to-place graphic ﬁle formats. 在其它宣傳運用標準化的品牌標誌，可讓戶外的銷售活動更吸引顧客的注意力。

Umbrella

Paper Bag

FRS 11

SOCIAL MEDIA BANNER General Social Media Banner The company encouraged to use social media as a means to promote the company services and activities.. However, it is important that participants be aware of the laws, liabilities and guidelines Social media websites also have their own terms and conditions that users must follow in order to use the sites. Please take the time to read, understand, and follow those rules as well. As social media channels continue to evolve, It is difficult to keep up with the banner sizes and formats over every social media, specifications updates is need to be modified accordingly. The follows templates give an idea for graphic application. The top 3 banner sizes comprise 78% of all served ad impressions:

我們鼓勵使用社交媒體作為促進公司服務和活動。但應了解相關的法律和責任。

1. Medium Rectangle: 300X250 2. Leaderboard: 728X90 3. Wide Skyscraper: 160X600

社交媒體網站也有自己的條款和條件，使用必須遵循使用法則。請閱讀理解並遵守其規範。

隨著社交媒體頻道不斷發展，難以跟上每個社交媒體的橫幅大小和格式，需要相應修改及更新。

以下圖形應用程序僅供作參考。

728X90

300X250

Other Banner Size: Banner 468X60 Skyscraper 120X600 Rectangle 300X100 Micro Bar 88X31 Half-Page 300X600 Large Rectangle 336X280 Mobile Leaderboard 320X50

160X600 Size reduced 50%

FRS 12

Format A: Corporate Bar/Type 橫招篇

開戶費用全免

倒数開始

並享 1.68 折交易手續費

夢在手中即點即通

日截止

8/22

開戶費用全免並享 1.68 折交易手續費倒数開始 8/22日截止

夢在手中即點即通

開戶費用全免並享 1.68 折交易手續費倒数開始 8/22 日截止

夢在手中即點即通

Size reduced 65%

FRS 13

Format B: Photo/Photpgraphy 圖片篇

基金投資一站購足

金融科技一卡開通機器人主播台新時代財富管理

開戶費用全免並享 1.68 折交易手續費倒数開始 8/22 日截止

Size reduced 65%

FRS 14

Format C: Pastel Color Palette 粉彩篇

基金交易智能平台

金融科技

投資基金一站購足逾千檔境內外基金上架 …

基富通送我好利定期定投額 1.1 折 2017.01.31 前申購定期定額就可享受 1.1 折手續費優惠

Size reduced 65%

FRS 15

EVENT ACTIVITIES Event/Press Display 活動橫/直幅 Examples of acceptable use of the Fund Rich Securities visual identity on event display, press backdrop and other promotional material can build a consistent brand image and attract client’s attention and more easy with a collective advertising effect. 在其它宣傳運用標準化的品牌標誌，可讓戶外的銷售活動更吸引顧客的注意力。

夢在手中即點即通夢在手中即點即通基富通理財: 經驗豐富個人化服務，精選全球及地方基金組合... 輕鬆上線美夢成真。

基富通理財: 經驗豐富個人化服務，精選全球及地方基金組合... 輕鬆上線美夢成真。

180 CM (H) x 60 CM (W)

FRS 16

CONFERENCE YOUR DATE/TIME/SUB-TITLE Y

Things we do for dream, dream and more. Things we do for dream, dream and more dream. Th W do for dream, dream and more dream. Things we do for dream, dream and more dream.

FRS 17

GRAPHIC ADDITION Print Advertising 平而廣告 Print advertising, it is still one of the best ways to boost sales. Some time print advertising providing the high immediate return on investment. Our brand identity and graphic elements tell our story through tightly aligned visuals and copy. 平而廣告仍然是促進銷售最好的方法之一。有些時平而廣告會更快得到回報。我們的品牌標識和圖形元素與圖文視覺一同表述是非常重要。

基富通證券股份有限公司｜地址：台北市復興北路365號8樓｜電話：(02)8712-1322 [基富通證券獨立經營管理] 基金經金管會核准或同意生效，惟不代表絕無風險。基金經理公司以往之經理績效不保證基金之最低投資收益；基金經理公司除盡善良管理人之注意義務外，不負責基金之盈虧，亦不保證最低之收益，投資人申購前應詳閱基金公開說明書或投資人須知。電子郵件：service@fundrich.com.tw ｜金管會核准字號：105 年金管證總字第0033號

台灣第一家理財機器人公司來了，你願意交給機器人幫你投資理財嗎？傳統理財專員該何去何從？由政府台灣集中保管結算所出面主導，台灣第一家理財機器人公司__基富通證券將在九月左右正式上線。機器人理財未演先轟動，因為基富通證券祭早鳥優惠，只要年底前開

金

Te c h 時代融科技 F in 投資基金逾千檔境內

戶，股票型基金、債券型基金手續費分別為1.68折、2.68折，遠較銀行與網路通路手續

易平台的新基金交

費3-6折再對半砍，創下台灣各基金通路業的破盤價，且可以一次挑選境內外基金1500 檔以上，幾乎是台灣基金市場上9成基金。

一站購足

外基金上架

新產品、培養人才、提供創新應用舞台。以下是專訪基富通董事長林修銘的重要摘要。

…

提早入袋基金贖回人款項保後，投資

詳細內容請參閱天下理財專訪:

http://www.cw.com.tw/article/article.action?id=5078033#

匯入集基金贖回款 … 早早入袋

大數據分

基富通董事長林修銘表示，基富通證券絕不

是完全以營利為為唯一目的，而是希望扮演台灣FinTech（金融科技）的領頭羊，提供創

財析智能理

驗全新投資體

的線上交易

…

基富通證券股份有限公司｜地址：台北市復興北路365號8樓｜電話：(02)8712-1322

陣 o! 一天達 * … 1 -C a rd -G 天交易晶片金融卡

今天開戶，

[基富通證券獨立經營管理] 基金經金管會核准或同意生效，惟不代表絕無風險。基金經理公司以往之經理績效不保證基金之最低投資收益；基金經理公司除盡善良管理人之注意義務外，不負責基金之盈虧，亦不保證最低之收益，投資人申購前應詳閱基金

明

公開說明書或投資人須知。電子郵件：service@fundrich.com.tw ｜金管會核准字號：105 年金管證總字第0033號

* 目前有華南、兆豐、國泰世華、第一、彰化、台灣企銀、元大、上海商銀、板信、陽信及花蓮二信等銀行，持續增加中。須經基富通開戶審核及扣款行授權核印成功。

FRS 18

Internal Elements - Brand Culture 核心價值與企業文化 : 內部文宣品牌文化內涵，建立鮮明的品牌定位，利用有效的內部傳播途徑形成團隊同人對品牌在精神的認同，創造品牌信仰，最終形成強烈的品牌忠誠...

大數據金融科技基金投資平台金投資平台

夢在手中即點即通

intelligences

夢在手中即點即通

大數據金融科技基金投資平台

FRS 19

Web Presence 官方網頁