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OooLaaLaa.com OooLaaLaa Accessorior Basic Graphic Standards Visual Identity Manual
June, 2008.
Basic Graphic Standards Visual Identity Manual
GRAPHIC STANDARD
STATIONERY SYSTEM
STATIONERY RELATED ITEMS
PACKAGING SYSTEMS
MERCHANDISE
VISUAL APPLICATION
Basic Identity Components
Page
I
Signature Configration
Page
2
Signature - Don’t
Page
3
Standard Color
Page
4
Standard Typeface
Page
5
Standard Letterhead
Page
6
Standard Envelope
Page
9
Standard Business Card
Page
10
Mailing Label
Page
11
Staff Identification
Page
12
Membership Card
Page
13
Slit Tags
Page
14
Price Tags
Page
15
Blister/Labelling
Page
16
Gift Box
Page
18
Paper Bag
Page
19
Wrapping Paper
Page
20
T-Shirt
Page
21
Novelty Items
Page
22
Banner
Page
23
Poster
Page
24
Basic Graphic Standards Visual Identity Manual
GRAPHIC STANDARD
Basic Identity Components
Page
I
Signature Configration
Page
2
Signature - Don’t
Page
3
Standard Color
Page
4
Standard Typeface
Page
5
GRAPHIC STANDARDS
Basic Identity Components
The OooLaaLaa.com graphic identity System provides a systematic approach for implementing and maintaining the graphic standard of the OooLaaLaa.com The OooLaaLaa.com appears to the left. it is the primary identity element of the
OooLaaLaa
com
oooLaaLaa.com visual identity system and must appear on all official OooLaaLaa.com communications. It may not be modified in any way and must be reproduced exactly as it appear. Any deviation from this may weaken the identity. When producing the signatures, always use the official reproduction materials. The Type Symbol is a uniquely designed graphic representing the OooLaaLaa.com the company and the outlet.
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 1
GRAPHIC STANDARDS
OooLaaLaa.com Color
Pantone Color
CMYK Process
Web RGB
100% Cyan
27 / 20 / 100
Color has a strong communication value of its own. It strengthens the OooLaaLaa.com identity and reinforces its image to the public.
100% Magenta Symbol ooolaalaa Blue
Pantone 2765C
ooolaalaa Blue
Pantone 2765C
visually match the official color information
40% Black
shown to the left.
(50C20M to 100C100M40B)
100% Cyan Logotype
When these colors are reproduced, they should
27 / 20 / 100
100% Magenta 40% Black
Type ooolaalaa Gray
Pantone Cool Gray
60% Black
128/130/132
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 4
GRAPHIC STANDARDS
OooLaaLaa.com Typeface
Optima LT Standard
abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:} abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:}
Typography is the arrangement of typeface to ensure maximum legibility, comprehension and appropriate style. Its consistent application plays an important role in the OooLaaLaa.com identity system.
Frutiger LT Standard
abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:} abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:} abcdefghijklmnopqrstuvwxyz 1234567890&?!$(.,;:}
Optima LT Standard, Furtiger LT Standard and Ming Family typefaces have been chosen because of their legibility, contemporary look and availability. Optima LT Standard may be used in upper and lower case Roman for all OooLaaLaa Logotype, and is also recommended for copy headline. Fruitiger LT Standard typeface is suggested for all English applications: headline and body copy. It is available in many sizes and weights. Three of the styles may be used: Frutiger Light, Frutiger Roman
Ming Family
五億三千九百二十萬四千四百四十一 五億三千九百二十萬四千四百四十一
and Frutiger Bold. For Chinese application the typeface Ming Family is used. It is also available in several sizes and weights.
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 5
Basic Graphic Standards Visual Identity Manual
STATIONERY SYSTEM
Standard Letterhead
Page
6
Standard Envelope
Page
9
Standard Business Card
Page
10
Mailing Label
Page
11
STATIONERY SYSTEM OooLaaLaa Acessorior Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai 02 02 46 46 38 www.ooolaalaa.com
Standard Letterhead Size : 210mm x 297mm (A4) Color : Type Symbol 100C 100M 40BK, Type 60BK. Typography : Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light. See next page for actual size.
Name Title Company Name Address Address Address Day Month Year
Salutation, This letter demonstrates the format for all correspondence for OooLaaLaa.com, Frugiter is the recommended typeface for all correspondence. Name and title are in Bold. All type is set at 11 pt with 14 pt leading. The top margin is set at 80mm from the top of the paper, left margin is 30 mm and the right margin is 30 mm. Follow this format for a consistent and professional look to all correspon- dence produced by the company. If the font Frugiter is not available, you may substitute it with Arial.
Yours Sincerely,
Name
OooLaaLaa
com
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 6
STATIONERY SYSTEM
Standard Letterhead : Full Size Size : 210mm x 297mm (A4) Color : Type Symbol 100C 100M 40BK, Type 60BK. Typography : Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light. This is a full size illustration of the standard letterhead from the previous page.
When producing the letterhead, always use the official reproduction materials from the electronic file for artwork or alterations. 190mm
12mm
30mm
OooLaaLaa Acessorior Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai 02 02 46 46 38 www.ooolaalaa.com
20mm
OooLaaLaa
com
Page 7
STATIONERY SYSTEM
Page 9
Standard Envelope Size : 240mm x 115mm Color : Type Symbol 100C 100M 40BK, Type 60BK. Typography : Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light.
When producing the envelope, always use the official reproduction materials from the electronic file for artwork or alterations.
130mm 170mm
Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai 02 02 46 46 38 www.ooolaalaa.com
OooLaaLaa Acessorior
20mm
OooLaaLaa
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
com
STATIONERY SYSTEM 27.5mm (center) 10mm
50mm
45mm
林 林 行政總裁
中美朱義盛壹族
Chief Exective Officer
OooLaaLaa
Size : 90mm x 55mm Color : Star 70C 20Y, Type Symbol 100C 80M, Type 60BK. Typography : Person Name 9pt. Furtiger Roman, title 6pt. Light. Name OooLaaLaa Acessorior 10pt. Optima Roman, address information 8pt Fruiger Light.
When producing the Business Card, always use the official reproduction materials from the electronic file for artwork or alterations.
OooLaaLaa Acessorior
OooLaaLaa
80mm
com
Ann Lin Cheung
Standard Business Card
Shanghai Plaza, 33 Nanking E Road, Pootung. Shanghai T. 02 02 46 46 38 F. 02 02 46 46 38 www.OooLaaLaa.com
com Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 10
Basic Graphic Standards Visual Identity Manual
STATIONERY RELATED ITEMS
Staff Identification
Page
12
Membership Card
Page
13
Slit Tags
Page
14
Price Tags
Page
15
STATIONERY RELATED ITEMS
Membership Card 8mm
6mm
Membership Card
Size : 85mm x 55mm Color : Type Symbol 100C 100M 40BK, Type 40Bk/Reserve Typography : Title 10pt Optima LT, information/ text 6pt Fruiger Light.
When producing the Membership Card, always use the official reproduction materials from the electronic file for artwork or alterations.
com
8mm
OooLaaLaa
The Card must be presented each purchase inorder to receive point/credit to this programme and associated benefits. Use of this Card constitutes acceptance of all programnme terms and conditions. The Card is the property of OooLaaLaa Acessorior and must return upon request. This card can not be use as cash or credit card and is not transferable.
com
8mm
OooLaaLaa
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 13
Basic Graphic Standards Visual Identity Manual
PACKAGING SYSTEMS
Blister/Labelling
Page
16
Gift Box
Page
18
Paper Bag
Page
19
Wrapping Paper
Page
20
Packaging System
Blister/Labelling Size : 105mm x 72.5mm Color : Type Symbol 100C 100M 40BK, Type Reverse. Typography : Title 6pt. Fruiger Roman
105mm x72.5mm
When producing the packaging labelling, always use the official reproduction materials from the electronic file for artwork or alterations.
OooLaaLaa -----
com
20mm
-----
OooLaaLaa Acessorior Collections
com
10mm
OooLaaLaa
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 16
Packaging System
Paper Bag Vary Type Symbol 100C 100M 40BK, Type Reverse.
When producing the Paper Bag, always use the official reproduction materials from the electronic file for artwork or alterations.
OooLaaLaa
com
Size : Color :
OooLaaLaa
com
OooLaaLaa
com Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 19
Packaging System
Wrapping Paper Examples of acceptable OooLaaLaa visual Identity on Packaging - wrapping paper. When producing the wrapping paper, always use the official reproduction materials from the electronic file for artwork or alterations.
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 20
Basic Graphic Standards Visual Identity Manual
VISUAL APPLICATION
Banner
Page
23
Poster
Page
24
MERCHANDISE
T-Shirt Examples of acceptable OooLaaLaa visual Identity on merchandise. When producing the T-Shirt, always use the official reproduction materials from the electronic file for artwork or alterations.
OooLaaLaa
com
OooLaaLaa
com
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
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Basic Graphic Standards Visual Identity Manual
VISUAL APPLICATION
Banner
Page
23
Poster
Page
24
Visual Application OooLaaLaa
Banner
com
Examples of acceptable OooLaaLaa visual Identity on display banner When producing the banner, always use the official reproduction materials from the electronic file for artwork or alterations.
OooLaaLaa
aLaa OooLa
ns
llectio
rior Co
Acesso
com
ctions
r Colle
essorio
aLaa Ac
OooLa
Basic Graphic Standards Visual Identity Manual Copyright: June 2008 New Yorrk Design
Page 23
OooLaaLaa
com