JREISHI Brand Guidelines Brand Consultant : www.newyorkdesign.com.tw
Version: May 2109
JREISHI’s brand guidelines includes the company's primary logo, endorsement logo, gimmick icon, graphic element, a color palette, typeface, and sample of packaging application. These brand guidelines will help you determine the best way to use JREISHI signature. Consistent and proper usage of the JREISHI signature is essential to maintaining the integrity of the JREISHI brand.
PRIMARY LOGO The official logos may not be altered in any way. Takes steps to ensure that the logo is used correctly by following the information in this guide. All JREISHI art/packaging templates shown in this guideline can be downloaded at from JREISHI Media Room. Always seek for assistance with the JReishi Brand Administration if you have the question.
All JREISHI art/packaging templates shown in this guideline can be downloaded at from JREISHI Media Room. Please check with your adminstration for Google Drive login.
JREISHI Brand Guideline - Page 1
ENDORSEMENT ELEMENT Additional design elements can be used to promote the JREISHI brand. This element is the additional design and as a secondary brand component.
Reishi auspicious Symbol
GRAPHIC ELEMENT
All JREISHI art/packaging templates shown in this guideline can be downloaded at from JREISHI Media Room. Please check with your adminstration for Google Drive login.
JREISHI Brand Guideline - Page 2
STANDARD COLOR JREISHI primary color gives the ability to exist in different and differentiating contexts throughout the identity, while retaining its characteristic significance to the product.
35 30 25
20
0
0
0
25
0
100
60
0
100
0
100
0
207
35
99
99 100 102 PMS 421C
182
100
31
123
32
102
PMS 466C
PMS Black
PMS 2347C
TYPE FONTS Fruitiger LT Standard will be the typeface used in all JREISHI packaging in various weights., and in Japanese is the 小塚明朝, Chinese 華康明體.
Frutiger LT Std Light Condensed: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Frutiger LT Std Bold Condensed: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Frutiger LT Std Light: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Frutiger LT Std Roman: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*() Frutiger LT Std Bold: ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()
JREISHI Brand Guideline - Page 3
PACKAGING This page outlines brand standards for JREISHI retail packaging, container label, and the outer cardboard box.
Label_143X53mm.pdf
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日本靈芝商品協会
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賞味期限:
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Association
日本靈芝商品協会
NEED HELP? Just ask!
For assistance and approvals regarding the use of JReishi’s - Visual Identity matters, and obtain reproduction art of the JReishi, contact the JReishi Brand Administration.
or
New York Design c/o Michael.lamson@hotmail.com
JREISHI Brand Guideline - Page 4