ART BOOK New John Nissen Mannequins by New John Nissen Mannequins

SINCE 1976

New

Joh n

N i s s en

Man n equi n s

m a jor

man ufact urer of ups cale, reali s t i c ma nnequ ins w i t h s tyli s ed or abs t ract feat ures . T his B el gia n company foun ded at t h e en d of t h e 1970 s ha s grow n to i n tern at i on al proport i on s , and today is pres en t i n t h e great fas h i on ci t i es of Eu rope a nd t h e Un i ted St ates .

New John Nissen Mannequins

ÂŤ Dre am bodie s. . . To e mbody dream s. Âť

intro duc tion

Creat i n g a man n equi n , accordi n g to New John N i s s en Man n equi n s , i s an art i n an d of itsel f. The obj ect i ve i s to create an att ract i ve, ea sy - to- dress body. All t h e man n equi n s t h at emerge from the New Joh n N i s s en Man n equi n s work s h o ps express grace an d elegan ce.

T h i s apparen t li berty i n des i gn i s a ctu al l y a s t udy i n li mi t at i on . T h e man n equi n i s necessa ril y des i gn ed n ot to res emble a part i cula r person, becaus e everyon e s h ould be able to identify w i t h h i s or h er s tyle. T h e s h ape of t he b ody a nd i t s proport i on s can s omet i mes i n clud e personal i n terpret at i on s or wh i ms i cal an atomic fea tu res, but t h e foremos t con cern of t h e s cul ptor is to alw ays opt i mally s h owcas e t h e apparel tha t the man n equi n w i ll wear.

table of contents 04

Company presentation

Our history

Who we are What makes us special

Expertise:

Collection masterpieces

Presentation of the traditional factory

Collection customisation

K i d s & Te e n a ge r s

Portraits of the company executives

Our references

Company business card

C O M PA N Y P R E S E N TAT I O N

W h o

a re

. ..

New John Nissen Mannequins N.V is a Belgian corporation founded in 1 9 76 t h a t e m pl oys j u s t ove r 2 0 0 p e o pl e to d ay.

The company is multi-faceted: it designs, manufactures and distributes upscale display window mannequins and showcase accessories for department stores, boutiques and luxury ready-to-wear shops.

The mannequins crafted by New John Nissen are used in the luxury and visual merchandising fields, as well as in every imaginable form of Art (such as in art galleries, museums, and film and music festivals).

Because

the

company

headquarters,

design

department

and

manufacturing plant are all located in Belgium, New John Nissen Mannequins can guarantee its clients with eco-friendly production methods.

Through years of research, the company has developed its

own, very precise techniques that combine the advanced technology of rotational moulding with traditional workmanship. Such dedication enables the company to manufacture mannequins of the highest quality and to enjoy a position as leader of the market while maintaining competitive prices. A few ye a rs a go , New J o h n N i sse n Man n equi n s developed a s econ d product i on un i t i n Sh an gha i in order to ad a p t to t h e re al i t i e s of t h e i n tern at i on al market econ omy. All t h e workers i n our Ch i n es e pl a nt have be e n t ra i n e d a n d a re su p e rv i se d by t h e teams i n t h e Belgi um-bas ed work s h op. New Jo h n N i sse n m a n n e q u i n s a re avai lable t h rough t h e paren t company i n Belgi um or throu gh ou r local a ge n t s i n E n gl a n d , I t al y, Fra nce, Spai n , Greece, Aus t ri a, Germany, Sw i tzerlan d, Sweden , the United S t a te s, J a p a n a n d R u ssi a .

W ha t

~ ~ ~

m ake

u s

special ...

H E A D O F F I C E , D E S I G N D E PA RTMENT, P R O D UCTIO N FACIL ITIES

located in Belgium CREATION – MANUFACTURING – DISTRIBUTION - CONTROL THE ENTIRE PROUCTION CHAIN

4 0 Y E A R S O F E X P E R I E NCE :

K N OW-H OW

O W N T R A D I T I O NA L M A NUFACTO RY Created and Designed in Belgium

OW N CR E AT I V E A RT D I R ECTO R

C USTO M D E S I G N E D M A NNEQ UINS

Art and Craftsmanship

Full Customisation : Produced to Order-Just for you Our custom production offers nearly endless possibilities. Every single mannequin is made to order according to your individual needs, all mannequins are hand-painted, all make-ups and wigs are handmade.

H Y P E R - R E A LI ST I C Best On The Market

We produce hyper realistic mannequins with specials developed tools, techniques, and innovative machinery. All details are painted in over 12 layers to obtain deepness, make-up is applied by air-brush. The wigs are handmade work.

STY LI S E D M A NN E Q U I N S Timeless and Elegant

Our collection featured a wide range of stylised mannequins: modern, vintage, black or white, high or low body definition, expressive…etc.

AB ST R AC T MA NN E Q U I NS

H E A D LE SS O P T I O N

With innovative techniques, sober, figurative, design…

Full Focus on the Clothing Nearly all our mannequins are available with headless option.

RE - STO R E

Good for Many Years The New John Nissen Mannequins “re-store” program allows you to have your old mannequin refreshed. We repair and repaint them. So they’ll look as new.

M A LE , F E M A LE

E N D LE SS P O S I T I O N S

B E S P O K E P R O J E CT

and

K I DS

collections

Sitting, Standing, Reclined

Create a complete set collection just for you according to your taste and needs. Apart from our existing collections we also develop custom series, offering you the possibility to participate actively in the design process.

OUR HISTORY

B o rn i n D e n m ark , Joh n N i s s en came to Belgi um i n 19 74 w i t h a n o t h e r S c a n d i n avi an s culptor, Alex T h orup. N i s s en an d T h orup h a d b o t h h o n e d t h ei r craft i n Den mark : t h ey h ad been s culpt i n g cl ay fo r t h e f a s h i on i n dus t ry for twelve years . T h ey worked to ch a n ge t h e d e st i ny of t h i s art , wh i ch h ad remai n ed li tt le-k n ow n fo r to o l o n g. They as pi red to s eei n g t h ei r s culpted man n equi n s i n t h e d i spl ay wi ndows of bout i ques all over t h e world. J o h n N i sse n fo un d as s oci ates i n Belgi um. H e w as burs t i n g w i t h i d e a s a n d wa s u n con cern ed w i t h fi gures ; h e dreamed of obt ai n i n g t h e m o u l d of a great s t ar w i t h a perfect body. T h e company b e ga n sp e c i al i si n g i n reali s t i c man n equi n s of an exqui s i te lux ury p ro d u c e d i n se ri es of a few t h ous an d ex amples , fi n i s h ed by h an d a n d p e rso n al i sed accordi n g to t h e cli en t s â&#x20AC;&#x2122; t as tes . Th e ref i n e d q u ali ty of t h e product s res ult s from an unw averi n g f u n d a m e n t al

pri n ci ple:

poli s h ed,

s emi -art i s an al

product i on .

New J o h n N i ss en Man n equi n s h as n o i n ten t i on to robot i s e i t s e n t i re p ro d u c t ion , becaus e wh i le automat i on mi gh t work won ders i n so m e f i e l d s, i t can n ever replace a h uman bei n gâ&#x20AC;&#x2122; s art i s t i c to u ch . Th i s to u ch i s preci s ely wh at h as alw ays s et h uman bei n gs a p a rt f ro m o t h er an i mals an d tech n ologi cal en t i t i es . New Joh n N i sse n M a n n e q ui n s goes out of i t s w ay to t h ri ll w i t h i t s creat i ve, i n n ov a t i ve , a e sth et i c s en s e. I n f a c t , i n te rm s of t h e excellen t quali ty of i t s work an d t h e o ri gi n al i ty of it s des i gn s , New Joh n N i s s en Man n equi n s i s t h e so l e su rv i vo r a mon g t h ree man ufact urers wh i ch domi n ated t h e wo rl d m a n n e q u i n market for s everal decades . To d ay, t h e c o m pany i s man aged by two of i t s en t h us i as t i c, p ra gm a t i c fo rm er employees w i t h complemen t ary sk i ll s et s .

TRADITIONAL

FACTORY

E X P E R T I S E : P R E S E N TAT I O N O F T H E T R A D I T I O NA L FA C T O R Y

«In our workshops we cultivate the beauty of manual applications with a love for expertise, luxury and simplicity»

Enter an extraordinary setting straight out of a science fiction novel. Hundreds of men’s and women’s legs, arms, busts and heads, all of a perfect beauty. Th i s myste ri o u s place i s n on e ot h er t h an t h e Belgi an work s h op New J o h n N i ssen , wh ere i n comparably lux uri ous man n equi n s are p ro d u c e d . A h i gh -performan ce company t h at produces t h ous an ds of ex a m pl e s of aes t h et i cally perfect men an d women i n order to sh owc a se t h e s eas on al collect i on s of t h e greates t bran ds i n t h e d i spl ay wi n d ows of t h e mos t s ough t -after bout i ques t h rough out t h e wo rl d . Th e se m a n n e q ui n s are crafted by t h e h an d of an art i s an , a t rue a rt i st i n t h e f i eld. Each h as s uch a li feli ke appearan ce an d tex t ure t h a t yo u m i gh t mi s t ake i t for a real pers on except t h at i t can n ot sp e ak. I t c a n , h owever, become part of a backdrop for a mus i c v i d e o , a su rre ali s t fi lm, or a con temporary art ret ros pect i ve. E a ch m a n n e q u i n i s a work of art created pi ece by pi ece. I t i s sc u l p te d , p e rfected an d refi n ed before fi n ally bei n g brough t to l i fe by n a t u ral - look i n g makeup an d h ai r. A v a ri e ty of c raft s are appli ed i n t h e New Joh n N i s s en Man n equi n s wo rksh o p s. Th e team of art i s an s i n cludes s culptors , s culptora sse m b l e rs, p a i n ters , makeup art i s t s an d w i gmakers . T h ey al l wo rk h a n d - i n -h an d to en s ure t h e s ucces s of t h i s art i s an al c o m p a ny. Th e quali fi ed makeup an d h ai r s tyli s t s wh o work h ere h ave b e e n t ra i n ed i n -h ous e to apply tech n i ques wh olly di fferen t f ro m t h o se a p pli ed to real-li fe people. Th e c o m p a ny foun ders , Joh n N i s s en an d Alex T h orup, pas s ed dow n t h e ru d i m e n t s of t h i s very s peci al fi eld of art to t h e pres en t -day a rt i sa n s. Tra i n i n g a good man n equi n makeup art i s t requi res n i n e to twe l ve m o n t hs ; t rai n i n g a w i gmaker t akes t h ree to s i x mon t h s .

D is cove r the s tr iking real is m of the s e a r tif icial m a nne quins .

Th e m a n n e q u i n s b e gi n a s di s j oi n ted met alli c s t ruct ures , an d femi n i n e or mas culi ne cu rves a re b u il t o n t h e m . Th e a rt i st i c d i rector begi n s w i t h s mall w i re models t h at are j us t a few centim etres tal l , sh a p i n g t h e m i n to t h e f i gures of ordi n ary men an d women i n pos i t i on s t h at reflect ou r cu rrent- day so c i e ty. W h e n e a ch l i tt l e model i s i deally s h aped, a li fe-s i zed reproduct i on i s devel oped. The m etal f ra m ewo rk fo rm s t h e st r uct ure upon wh i ch modelli n g clay w i ll be appli ed: t h i s i s the point a t which t h i n gs b e gi n to ge t c o m pli cated. T h e obj ect i ve i s to s h ape an att ract i ve, reali s t i c body whil e keeping i n m i n d t h e i n h e re n t requi remen t of t h e man n equi n ’ s fun ct i on : to s h owcas e t h e cl othing tha t it wi l l we a r. Th e wa i st a n d h i ps are m ou l ded in a ri gi d m a te ri al t h a t m u st allow a ny ty pe of trou ser to p e rfe c t l y a d j u st to i t . H ow unsightl y it wou l d T H E OBJ EC T I VE I S TO SH APE b e to h ave a p a i r of t rous er s ga ping where it sh o u l d b e t a i l o re d . . . Th e s ame goes for a dress or AN AT T RAC T I VE, REALI ST I C BODY c o a t : t h e p o si t i o n of t h e man n equ in shou l d al l ow a ny ty p e of a p p a re l to «h an g» el ega ntl y off the WH I LE K EEPI N G I N M I N D T H E mannequin. A n i n a d e q u a te l y « f i l l e d » pai r of trou sers or a I N H EREN T REQU I REM EN T OF T H E p o o rl y f i tt i n g d re ss would have l ittl e cha nce M ANN EQU I N ’ S F U N C T I ON : of a tt ra c t i n g wi n d ows h oppers. A nd since the m a n n e q u i n s a re m a d e of h ard m a terial , there TO SH OWCASE T H E C LOT H I N G i s n o way to ge t t h e m to s uck i n their stom a chs to z i p u p a p a i r of j e a n s, wh i ch u su al l y l ook b est T H AT I T WI LL WEAR. wh e n t h ey f i t sm al l . Th e se a re j u st so m e of t h e li m its im posed on a rt i st i c i n sp i ra t i o n a t t h e model l ing sta ge. A s fo r t h e f a c e , t h e re a re n o s uch requi remen t s for i t s des i gn . I t mus t be att ract i ve , styl ish a nd l ikel y to p ro m p t a nyo n e to re c ogn i ze t h ems elves (all modes ty as i de). T h e creat i on of t h e « chil dren’s» series took t h e company n early two years of work . The ob jective wa s to recreate t h e ex pres s i on s t h at paren t s – t h e ones who b u y the clot h es – mi gh t i den t i fy as t h os e of t h ei r ow n chil dren. Whether t h e man n equi n i s des i gn ed to repres en t a ch i ld or a n a du l t, the faci al ex pres s i on mus t alw ays corres pon d w i t h the b ody position. A s ucces s fully crafted man n equi n alw ays evokes a feel ing or at mos ph ere. A man n equi n i s much more t h an j ust a coa t- ha nger: i t mus t att ract t h e poten t i al cli en t i n a cert ai n way.

Once t he m o d e l l i n g ste p i s c o m pl e te , t he clay s culpt ure m ove s on to t h e m o u l d i n g d e p a rt m e n t . T h ere, a plas ter imp re s s ion i s m a d e of t h e m o d e l . Th i s i mpres s i on i s s pli t u p into va r io u s p i e c e s to b e u se d to re p ro duce t h e ori gi n al. E a ch p a r t of t h e n ew m o u l d i s rewo rke d a n d s an ded before b e com ing t h e b a si s fo r a p ro d u c t i o n m o u ld, wh i ch i n t urn are mad e of p o l ye ste r- c o a te d f i b e rgl a ss. T h e mouldi n g of t he manne q u i n s m ay n ow b e gi n . Th e m o u lds of t h e vari ous p ar t s of t he b o dy wi l l go o n to fo rm a rm s , legs , polyes ter tor s os a nd si l i c o n e f a c e s wh i ch wi l l b e furt h er refi n ed b efore m ovin g o n to t h e p ro d u c t i o n wo rk s h op.

A n a r t is an pl a c e s t h e o p e n m o u l d s o n a t able. T h e empty s h ells are coated w i t h s ucces s i ve layers of w a x, G e lcoa t , f i b e rgl a ss a n d f i n al l y p o l yes ter. T h ey are as s embled an d s oldered toget h er to form t h e large r e le m e n t s. E a ch o n e i s l ef t to h a rd en for 3 0 mi n utes .

Af te r s a nd in g, t h e m a n n e q u i n s a re e a ch pai n ted i n t urn , fi rs t w i t h an adh es i ve polyuret h an e layer a nd t he n a c o n t ro l l aye r b efo re t h e f i n i s h i n g proces s begi n s . At t h i s s t age, n o fewer t h an four coat s of colo u re d f i n i sh i n g p a i n t a re a p pli ed us i n g an ai rbrus h . O n e of t h e layers compri s es t h e «sk in», w it h a n a t u ral l y gra i ny tex t u re d es i gn ed to catch t h e li gh t un der t h e s omewh at unflatteri n g s p ot light s of a d i spl ay u n i t . O n c e al l t hes e very deli cate operat i on s are complete, t h e body can f inally be a sse m b l e d .

T he f ace is h a n d l e d by m ake u p a rt i st s wh o follow t h e i n s t ruct i on s g ive n by t he C re a t i ve A rt D i re c to r i n o rd er to ex pres s a s peci fi c type of p e r s onali ty. Th e m ake u p a rt i st s e n d e avour to len d t h e face t h e exp re s s ion t h a t t h e sc u l p to r wi sh e s to obt ai n . Fi rs t t h e eyebrows a re ap plie d wi t h a sm al l b ru sh , h a i r by h ai r, an d t h en makeup i s a p plie d u s in g a n a i rb ru sh . Th i s i s o n e of t h e mos t deli cate s teps i n t he p roce s s . Th e sl i gh te st m ove m e n t c o u ld ch an ge t h e man n equi n ’ s whole look . M o re t h a n f i f te e n n ew m ake up des i gn s are created each ye a r to ke e p i n ste p wi t h t h e f a sh i o n t ren ds . To fi n i s h , a s yn t h et i c w ig ad d s a c rown i n g to u ch to t h e wo rk . T h e w i gs ’ s tyles ran ge f rom cons e rv a t i ve to ex t rav a ga n t . Fi rst t h e s h ape of t h e w i g i s a d a p te d to a sku l l c a p t h a t i s m o u l d e d to t h e h ead an d t h en t h ey are «ind ivid ualis e d » by a wi g sp e c i al i st . Th e m an n equi n s are avai lable i n about a hu nd re d h a i rstyl e s. Fu t u ri st i c wo men , boyi s h i mps , reali s t i c p rof ile s . . . Any t h i n g i s p o ssi b l e .

M ORE T H AN F I F T E E N N E W M AK EU P DESI G N S AR E C R E ATE D EAC H Y EAR TO K EE P I N STE P WI T H T H E FASH I ON TR E N DS [ . . . ] F U T U RI ST I C WOM EN , B OY I S H I M PS, REALI ST I C PR O F I L E S . . . AN Y T H I N G I S PO SS I B L E .

Af te r a f inal q u al i ty c o n t ro l , t h e m a n n e q ui n s are w rapped an d s en t to t h ei r fi n al des t i n at i on s al l ove r t he worl d .

As the final outcome of this long process, each mannequin can finally strike its pose in the display window of a fashionable luxury boutique (outdoor) or in the shop-in-shop of a department store (indoor). Which is the real woman... And which is the mannequin?

New John Nissen Mannequins

collec tions MASTERPIECES

New Joh n N i s s en Man n equi n s s t ri ves to crea te a n ew collect i on each year, an d each is m ore avan t -garde t h an t h e las t . O ur collections a re con t i n ually bei n g i mproved i n order to offer ou r cli en t s ever more elegan t man n equi n s to b ring out t h e beauty of t h ei r fas h i on des i gn s . We inv ite you to di s cover t h e leadi n g collect i on s tha t have w ri tten , an d wh i ch con t i n ue to w ri te, the history of New Joh n N i s s en Man n equi n s .

Collec tio n

P R E S E N CE

T he m o d e l s of t h e c o l l e c t i o n a re p res en ce a clever reflect i on of fe m i n i n e se d u c t i o n . Th e p re se n ce collect i on i s an ode to ligh t , e a ch of t h e p o se s i s i n h abi ted by t h e H ei gh t , Silhou e tte a n d E l e ga n c e .

C olle ct ion

S HADOWS

Abs t ract ma nnequ insâ&#x20AC;Ś Ex plore n ew pos s i bi li t i es w i t h t h e n j nweb * option. * njnweb is carefully handmade, thus each mannequin is a u niq u e p ie c e .

Col l ec tio n

LI N E A

T he L i n e a c o l l e c t i o n of fe rs a u n i q u e modular tors o s ys tem. Eve r t to rso c a n re c e i ve eve ry a rm and le g o p t i o n of t h e c o l l e c t i o n .

C olle ct ion

D IVERSIT Y

«Black i s Beaut i ful»: New Joh n N i s s en Man n equ ins crea tes a mult i -et h n i c collect i on for a di vers e world. S ince New Joh n N i s s en Man n equi n s ex port s a con s i derabl e a m ou nt of i t s Product i on abroad, i t h as deci ded to diversify the models i n i t s collect i on s to meet a vari ety of ex pecta tions. T h e creator/s culptor’ s i magi n at i on k n ows n o geogra phic boun dari es , cros s i n g t h e con t i n en t s to des i gn ma nnequ ins w i t h vari ous appearan ces , i n cludi n g As i an, Africa n, Caucas i an , I n di an an d mi xed-race, among others, s o t h at i n di vi duals acros s t h e world w i ll be able to identify w i t h our creat i on s .

C olle ct ion

K&K

Hyper-reali s t i c man n equi n collect i on K. Produci n g reali s t i c man n equi n s for decen n i ums, Kim & Kli o collect s all our ex peri en ce an d t h e n ewes t im proved tech n i ques to create t h e mos t reali s t i c man n equi ns av a il ab l e on t h e market today. Sculpted by our Creat i ve a rt director New Joh n N i s s en Man n equi n s are pas s i on ate produ cts created w i t h t h e h on es t goal to be as pure as possib l e, t h us allow i n g di s play s et -ups i n every s tyli s t i c direction.

Col l ec tio n

K&K

Col l ec tio n

Trendy

C oll e c t i o n

Elegance Sober Chic Beauty Glamorous

T 38

CUSTOM DESIGNED MANNEQUINS

Col l ec tio n

While c raf t i n g t h e m a n n e q u i n b o dy requi res un den i able d e d ica t i o n , f i n i sh i n g t h e h e a d p o s es an i nfi n i te n umber of ad d i t i o n al p ro b l e m s. No fewe r t han s even teen operat i on s are re q u i re d to c re a te t h e eye s alon e. A li vely ex pres s i on , long l a sh e s, a n d t h e f u l l i ri s c o lour ran ge. A tech n i que t ha t re q u i re s a c u te o b se rv a t i o n sk i lls an d exqui s i tely p re cise m ove m e n t s.

C olle ct io n

Virility

T 56

Collec tio n

TO R S O

Sensuality 34

C olle ct ion

VINTAGE

Wi t h t h an 40 years of ex peri en ce, New John Nissen Man n equi n s i s proud to h ave con s erved t h e mou l ds of al l i t s fi rs t creat i on s . Today t h es e collect i on s , which once occupi ed fas h i on di s play w i n dows , are part of t he com pa ny h eri t age, an d t h ey con t i n ue to i n s pi re us i n devel oping our n ew collect i on s .

Col l ec tio n

CUSTO M I SAT I ON

Each of our mannequins are completely customizable and individually produced on request. Consult our make-up and wigs catalogs to create that special character you are looking for.

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O u r c o l l e c t i o n s m a n n e q u i n s are avai lable i n many pos i t i on s allow i n g you to crea te endl ess c o m b i n a t i o n s i n yo u r d i spl ay w i n dow. I n o rd e r to st ay u p - to - d a te wi t h t h e lates t fas h i on t ren ds an d to create an eye-catch i n g showca se, we of fe r re gu l a r u p d a te s o n c ompat i ble w i gs an d make-up. A n o p t i o n fo r b o t h hy p e r- re ali s t i c an d s tyli s ed vers i on s are s pli t -toe an d s culpted s h o es. E a ch m o d e l of m a n n e q u i n i s als o avai lable as h eadles s vers i on . A l l re al i st i c m a n n e q u i n s a re avai lable as s tyli s ed vers i on . K i d s c o l l e c t i o n ( 3 - 6- 9 ye a rs old) an d teen ager collect i on are avai lable. C o l l e c t i o n P l u s si z e i s av a i l able. E n d l e ss c o l o u rs i n m a tte . C o l o u rs i n S u e d e C o a t i n g. G o l d , S i l ve r a n d b ra ssy p a i n t . S a t i n a n d G l o ssy + av a i l ab l e in a w i de ran ge of met alli c an d n on -met alli c colours . C u sto m c o l o u rs of yo u r ch o i c e can be produced on reques t , you can ever s en d us a s ampl e of the ex a c t c o l o u r yo u n e e d to m a tch i t .

Gl os sy

OPTION

T he c o u n t l e ss p a i n t c o l o u r p o ss i bi li t i es , bot h i n terms of te ch n i c al a ch i eve m e n t a n d cutt i n g-edge materi als , p rovid e New J o h n N i sse n m a n n e q u i n s w i t h an i nfi n i te array of ap p e a ra n c e s.

Sue d e C oat ing

OPT ION

K I DS & T E E NAG E R S

New J o h n N i sse n M a n n e q u i n s ri ses to t h e ch allen ge of cre at i n g c o l l e c t i o n s e n t i re l y geared to ch i ldren an d ad ole sc e n t s. Th e c re a to r/ sc u l p tor ai ms to des i gn t h e m os t re al i st i c ch i l d a n d te e n a ge man n equi n s as pos s i ble. T he sl i gh te st d e t a i l i s ex a m i n ed un der a magn i fyi n g gla s s to b ri n g o u t t h e n a t u ral j oy t h at ch i ldren ex pres s and to c re a te i rre si st i b l e l i tt l e a n gels .

L u c S u tt e l s , b o r n o n 14 O c t o b e r, 1 9 57, in the Belgian city of Leuven.

Luc Suttels My paren t s were of Belgi an an d Sw i s s origin, a nd t h ey t augh t me to s peak s everal lan guages from a n early age: Dutch , Fren ch , German an d I t alia n. I fi rs t t rai n ed as a pas t ry an d ch ocol a te chef before bei n g h i red as s torekeeper at New John N i s s en Man n equi n s i n 19 87. Nex t I became qu al ity con t roller for t h e s an di n g an d pai n t i n g s ta ges, a nd t h en wen t on to work i n t h e admi n i s t rative office as t h e execut i ve s ecret ary. My en t h us i asm for the product , combi n ed w i t h t h e en j oymen t of b eing in clos e con t act w i t h t h e fi eld, n at urally brou ght m e to t h e pos i t i on of s ales man ager. After work i n g i n t h i s fi eld for many years, I have acqui red a great deal of ex peri en ce an d expertise in t h e s ales an d market i n g of t h i s product . T h erefore, wh en t h e opport un i ty aros e, it seem ed n at ural to purch as e t h e company after s o m a ny yea rs of pers on al i nves t men t an d i nvolvemen t . For me, t h e es s en t i al ch allen ge i s to ca rry the company forw ard i n a dyn ami c w ay, keepi ng it a t the forefron t . T h e s t ren gt h of our bus i n es s i s t h at i t ha s b een bas ed i n Belgi um, at t h e cros s roads of Eu rope, for more t h an t h i rty years . Moreover, our team incl u des a full-t i me creator an d s culptor. We therefore en j oy a great flex i bi li ty an d can offer «cu stom ised» s ervi ces to our cli en t s upon reques t .

I n Du tch t here i s a si m pl e l i tt l e say i n g t hat I p ar t icu la rl y a p p re c i a te : « A l l e e n kal m te k an u reden.» («You can only reason when you are calm.») Le t u s m ake go o d u se of t h i s wi sd o m .

Jean-Claude Bolle, born in Leuven on August 2, 1959 to a family of six children.

Jean-Claude Bolle I w a s h i re d by J o h n N i sse n m a n n equi n s i n February of 1 9 79 a s a n « al l ro u n d » wo rke r to equi p, an d follow u p wi t h m a i n te n a n c e o n , t h e n ew man ufact uri n g work sh o p s i n Zave n te m . Followi n g

p rofe ssi o n al

t ra i n i n g

fores t ry

m a na ge m e n t a s a sawye r, i t w as unfores eeable t ha t I wo u l d go to wo rk i n t h e ch emi cals fi eld. But cons id e ri n g t h e p rox i m i ty of t h e work s i te an d t h e exp an si ve growt h of t h e b u si n e ss , i t w as n ot lon g b efore I wa s h i re d a s p ro d u c t i o n man ager as s i s t an t and q u al i ty c o n t ro l l e r. S i n c e t h e j ob gave me t h e chanc e to t ra i n o n al l t h e p ro d u ct i on pos i t i on s , I g a ined a gre a t d e al of ex p e ri e n c e i n t h e profes s i on and fo rm e d a c o n si d e rab l e b o n d w i t h t h e pers on n el. Af te r

wo rk i n g

sto re ke e per

an d

purch as e

m a na ge r – a d m i n i st ra t i ve p o si t i on s t h at en abled m e to c o m pl e te my sk i l l s – I n a turally became t h e p rod u c t i o n a n d p e rso n n e l m a n a ge r. I t is a wo n d e rf u l ch al l e n ge to h a n dle a team of 8 3 p e opl e i n a f a c to ry t h a t p ro d u c e s 10, 000 man n equi n s annual l y. O u r o b j e c t i ve i s to m o dern i s e t h e factory and op t i m i se i t s c o st - ef fe c t i ve n e ss i n order to res i s t t he b e gi n n i n gs of t h e wave of Ch i n es e product i on and m e e t wi t h t h e n ew Eu ro p e a n an t i pollut i on laws . Ou r t ra n si t i o n i n to ro to m o u l d i n g, a s emi -i n dus t ri al p rod u c t i o n m e t h o d , re so l ve d al l t hes e obli gat i on s for a t ime. We h a d b a re l y re c ove re d f rom a maj or fi re i n 1 9 9 4 wh e n we fo u n d o u rse l ve s e n gaged i n a fi erce b a tt le to re si st re l o c a t i n g o u r e n t i re product i on s i te to A s i a . Since I h a d d evo te d my e n t i re c a reer to t h e company, I ne ce ssa ri l y fe l t c o m p e l l e d to j o i n my loyal brot h erin-a r m s, L u c S u tte l s, i n p u rch a si ng t h e «baby» t h at we were so i nve ste d i n . T he fo re m o st st re n gt h of t h e c o mpany i s to alw ays have h a d a te a m of d e d i c a te d , t ru stwort hy employees . T hey

p rov i d e

our

p ro d u c t i o n

work s h ops

with

incom p a rab l e f l ex i b i l i ty a n d p re c i s i on . O ur «t roops » are al ways re a dy to m e e t wi t h t h e hi gh es t deman ds i n te r ms of q u al i ty, q u a n t i ty a n d d e a dli n es .

I n my vi ew, you mu st al ways stay on t h e lookout an d k n ow how to recognize, s ei ze an d es peci ally make the m ost of « l u cky break s » when they ha ppen. O ur li ves are t h e on ly t h i n gs we have to b u il d.

Be rgdorf Goodm an Bloomingdale ’ s Boston Prope r Brook s Brothe rs Brune llo Cucinel l i Burbe rry

New John Nissen

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our refe ren ces

Elle n Tra cy Galle rie s Laf aye tte ( P ari s) Ga nt Harry Rose n (Can ad a) John Lewis (Lon d o n ) John Va rva tos Lord & Taylor Ma cy’ s Ma rc Jacobs Micha e l Kors Ne ima n Ma rcus Nordstrom Ralph Laure n S ak s Fif th Ave n u e S eve n for all Man k i n d Top Shop (Lond o n ) Tsum (Moscow)

CUSTOM DESIGNED MANNEQUINS

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