catalogo grobag 2011 by New Baby Berry srl

TGC AW11 RANGE 001

Trade catalogue

Section intro image block.

Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac OS) as you click the frame on the document page. Then click in the frame using the Direct selection tool. Select ‘File’ and then ‘Place’, search for the image you want and press ‘Open’.

Autumn/winter 2011 www.gro.co.uk

TGC AW11 RANGE 001

Welcome to The Gro Company Trade Manual To place an order or for any questions please

• Call us on 0844 557 2985 • Email us on trade@gro.co.uk • Or contact your local agent

The Gro Company trade manual AW11 / www.gro.co.uk

This design is the property of gro–group international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of gro–group international ltd.

TGC AW11 RANGE 001

Contents Product overview Products

10. Grobag

33. Gro–swaddle

38. Grobag Nursery 45. Comforter

49. Stay–on Bedding and Sheet Set 55. Gro–clock 59. Gro–egg

63. Gro Anywhere Blind 67. Bumbo Support

The Gro Company trade manual AW11 / www.gro.co.uk

Product overview Product

Description Grobag is the number 1 baby sleep bag.

Features and benefits • Quality — 100% cotton fabrics, including an Organic cotton version • Safe — British Safety Standard Approved • Easy Care — machine washable to 40°C • Choice — the widest range of sizes, styles, and carefully selected togs • Endorsed — the only baby sleep bag recommended by Cot Death prevention charity FSID • Award Winning — Grobag has won 4 Gold Mother and Baby and 1 Gold Practical parenting award, all of which was voted for by parents • Added Benefit — a free nursery thermometer included with every Grobag

Side zip style

More commonly used in • Easy to use — opens out flat without having to take the bag off so it is easy for night time changes 0–6mth size bags, the • Secure — double poppers on the shoulders for safety side zip style is popular • Fits growing babies for longer — under–arm poppers for when for young babies. Also your baby is small so the bag fits better available in other sizes in selected bag designs.

Front zip style

More commonly used • Easy to use — opens from the front of the bag, with the zip finishing at the bottom of the bag in 6mths and upwards • Secure — Zip–click cover prevents the child from opening the size bags, no shoulder zip. Also great for if your child moves around more, as there poppers on the front zip aren’t shoulder poppers which some older children can undo style can be a more secure • Comfortable — a chin guard helps prevent any rubbing option for older children.

Travel style

A Grobag, but with clever travel features so it can also be used on the go.

• Easy to use — Travel Grobags have a two way front zip, and a back vent so the bag can easily be used with a 5 point harness. • Convenient — you can transfer them easily from car seat or pram to cot without disturbing them • Additional use — can also be used as a normal Grobag in the cot or crib as well as on the go

The Ideal first bedding for newborns. For use before, not with Grobags.

• The ideal bedding solution to make newborn babies feel cosy and secure • A specially shaped blanket for babies from birth to around 3 months • Specially shaped for easy use and prevents over–wrapping • No need for poppers, velcro or ties, so nothing to rub or hurt baby • Suitable for over or under arm swaddling • 100% Cotton Jersey — lovely soft and breathable fabric • Also now available in a twin pack • 4 beautiful designs, including an organic cotton version • Easy Care — machine washable to 40°C

www.gro.co.uk / Product overview

Product

Description

Features and benefits

Colour changing digital nursery thermometer.

• Clever — produces a gentle soft glow which changes colour depending on the temperature • Easy to use — can be viewed at a glance (and from across the room) • Safe — helps you maintain the safest environment for your child • Endorsed — product endorsement from FSID • Works with Grobags — great to use with a Grobag Baby Sleep Bag to make tog and clothing selection easy

A clock and a sleep trainer for young children – they will learn when it is time to get up.

• Sleep for you and them — avoids early wake up calls in parents bedrooms • Fun — engaging and appealing to young children • Easy to understand — by using images of the sun and counting down stars, toddlers will be able to understand the time • Free children's book — comes with book ‘Sleepy Farm’ to educate children on how to use the clock • Longevity — an option for a digital time display so children can start to learn the time

Adjustable black out blind for at home or away.

• Portable — for use at home or whilst travelling • Improves Sleep — creates a dark, snoozy sleeping environment by blocking out light. • Convenient — fully adjustable to fit most windows. Attaches to window via suckers. • Quality — premium black out material • Maximum size of 130cm by 200 cm

The perfect solution to • Practical Solution — ideal transition product for when your make the transition from a child moves in to a bed, without the need for bed rails. Grobag Baby Sleep Bag to • Clever — child cannot kick off their duvet or lose their pillow duvets and sheets. • Comfortable — remain snug and comfortable all night • Subtle — looks like a grown–up’s bed • Quality — 100% Cotton • Easy Care — machine washable to 40°C To accompany Stay on Bedding and Sheet Set.

• Duvets to complement the bedding sets, with the added benefit of 2 top corner poppers the duvet and covers can popper together meaning changing is easier and duvets won’t slip down inside the covers • Washable at 60°C to remove dust mite allergens • Cot Bed Size — 120cm x 150cm • Single Bed Size — 135cm x 200cm

Beautifully co–ordinated nursery room set to compliment the Grobag.

• Clever — all the products have a unique Gro Company twist • Quality — beautifully embroidered 100% cotton fabrics • Stylish — all items in the range complement each other beautifully

The Gro Company trade manual AW11 / www.gro.co.uk

TGC AW11 RANGE 001

Products

The Gro Company trade manual AW11 / www.gro.co.uk

This design is the property of groâ&#x20AC;&#x201C;group international limited, registered in England, company number 05099543. It should not be reproduced, copied or altered in any way, or revealed to a third party without the express permission of an authorised representative of groâ&#x20AC;&#x201C;group international ltd.

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The definitive baby sleep bag, Grobag is the UKs number 1 selling baby sleep bag brand and mum's favourite

Award winning c 4 Mother & Baby and 1 Gold Practical parenting award independently voted for by parents Safe vbcnvc Grobag is FSID’s ONLY recommended baby sleep bag specialist Exceptional quality and designc The UK’s first Baby sleep bag brand to meet the BSI standard

10.

www.gro.co.uk / The Gro Company trade manual AW11

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The No. 1 baby sleep bag. Grobag is mum's favourite* baby sleep bag. *

BSB usage survey July 2011. Based on a sample of 1007 mums of babies aged 0-24mths.

“ 83% of people say their baby sleeps better in a Grobag.” Baby Sleep Bag Usage survey, April 2011

My baby sleep bag is very good

84%

Grobag

I use my baby sleep bag every night

84%

64%

52%

Other baby sleep bag

Grobag

Other baby sleep bag

Source: mumsview may 2009 baby sleeping bag survey. All data representations are portrayed in scale and proportional to the values they represent.

The addition of a Grobag feature area in store, helped increase sales by nearly 500%.

“ Grobags are best, I wouldn’t use any of the copy ones. I’ve used them with all 3 and would highly recommend.” Verity, February 2011

“ We are delighted with our PoS display… our sales have increased by just under 500%.” Graham Hook, Bentalls buyer

Nearly 500% uplift

Source: The Gro Company. All data representations are portrayed in scale and proportional to the values they represent. The Gro Company trade manual AW11 / www.gro.co.uk

11.

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What makes a Grobag special? Grobag offers the widest range of sizes, the most comprehensive and carefully selected togs and gorgeous contemporary designs. We go to incredible lengths to ensure our products are the very best quality and most innovatively designed baby sleep bags in the market. Whatever the consumer needs — we have a solution 1. 2.

Features 1. Safety — double poppers on shoulder style 2. Better fit — on 0–6 size, under arm poppers 3. Comfort — Chin Guard at top of zip to prevent rubbing 4. For adventurous fingers — zip opens from the bottom and has a patented popper guard on front and side zips 5. Choice — we offer front and side zip styles, as well as travel bags 6. Assurance — FREE nursery thermometer, FSID endorsement and lots of useful 'what to wear' guidance Secret seams — a clever and neat technique that securely hides away any edges of fabrics or zips The very best quality — all our Grobags are made using premium 100% cotton, the softest of fabrics and the best zips you can buy Comprehensive temperature control — available in 2.5, 1.0 and 0.5 tog weights

Side zip style bag 4.

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www.gro.co.uk / The Gro Company trade manual AW11

Front zip style bag

TGC AW11 RANGE 001

Grobag packaging Our high quality and innovative packaging gives maximum stand out in store. It looks fantastic, shows off our distinctive brand, and consumers love it. a. Convenient and universal hanger — with tog and size information b. Design window — to show fabric of product c. Design swing ticket — provides full illustration of gorgeous design d. ‘BSI’ sticker — highlights compliance with new British Standard e. Travel sticker — on Travel styles to highlight added functionality f. Mother and Baby triple ‘Best Nursery Product’ gold award winner — consumer assurance of other parent approval g. Grobag is FSID's ONLY recommended baby sleep bag specialist h. Key consumer selling features i. Explanation of size and tog terminology j. Safety information and consumer point of contact k. Packaging can be developed with appropriate languages for your market

FREE inside

b. c. d. e.

Safe Sleep Guide with the latest guidelines issued by FSID and our What To Wear guide. Our free nursery thermometer also prompts carer to adjust infants clothing accordingly. The Gro Company trade manual AW11 / www.gro.co.uk

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The current Grobag range Doodle Zoo

Twin packs

Exclusive for independents!

Alphapets travel

Travel style on 0.5 tog only

Flutterby Butterfly travel

Safari So Good travel

Gro–ing Places travel

Whale Of A Time

Songbird

Dotty Day Out

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www.gro.co.uk / The Gro Company trade manual AW11

TGC AW11 RANGE 001

Excludes account specific and export only styles and exclusives Hopscotch organic

Crocodile Rocks

Coming soon… Alphapinks travel

Coming soon… Scribble travel

NEW

Coming soon… Button Rose

NEW

Lizzie Long Legs

" We have the widest range of bags in the market and launch new designs every season. "

Coming soon…Little Trikes

NEW

The Gro Company trade manual AW11 / www.gro.co.uk

15.

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Twin packs

Exclusive for

• An innovative new concept to meet parenting needs. independents! • Price marked pack, presenting fantastic value • Featuring 2 exclusive fun, unisex designs • 100% printed woven cotton outer with 100% plain jersey lining • Shoulder popper style a. Hippo Hop b. Spot Wash one wear one

Day and night

• Convenient two pack — one can be worn as the other is washed and dried • Special value price point

• Promotes the 2.5 tog for night time and 1 tog for day time nap use • Special value price point

Age/Weight

0–6mths from 8lb 8oz (4kg)

16.

tog

tog and

AAA2269

AAA2273

0–6mths from 8lb 8oz AAA2271 (4kg)

6–18mths from 18lb AAA2270 (8.1kg)

AAA2274

6–18mths from 18lb (8.1kg)

www.gro.co.uk / The Gro Company trade manual AW11

tog

AAA2272

Travel style on 0.5 tog only

Doodle Zoo

• Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

TGC AW11 RANGE 001

tog

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

2010/11

tog

AAA2077

AAA2081

AAA2085

6–18mths from 18lb AAA2078 (8.1kg)

AAA2082

AAA2086

18–36mths from 25lb (11.4kg)

AAA2079

AAA2083

AAA2087

3–6 years

AAA2080

AAA2084

AAA2088

a. Side zip style bag on 2.5 and 1.0 tog bags in all sizes b. 2 way front zip on 0.5 tog travel style in all sizes

1 column width image block.

Adding an image: hold down Ctrl+Shift (Windows) or Command+Shift (Mac OS) as you click the frame on the document page. Then click in the frame using the Direct selection tool tool. Select ‘File’ and then ‘Place’, search for the image you want and press ‘Open’.

1 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

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Alphapets travel Grobag • Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

2010/11

tog

AAA2261

AAA2265

AAA2273

6–18mths from 18lb AAA2262 (8.1kg)

AAA2266

AAA2274

18–36mths from 25lb (11.4kg)

AAA2267

AAA22Z75

AAA2263

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

a. 2 way front zip on all sizes

1 column width image block.

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www.gro.co.uk / The Gro Company trade manual AW11

1 column width image block.

TGC AW11 RANGE 001

Flutterby Butterfly travel Grobag • Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • 100% cool cotton lining on 0.5 tog • Quick–dry polyester filling on 2.5 tog

Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

2010/11

tog

AAA1950

AAA1955

AAA1960

6–18mths from 18lb AAA1951 (8.1kg)

AAA1956

AAA1961

18–36mths from 25lb (11.4kg)

AAA1957

AAA1962

AAA1952

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

a. 2 way front zip on all sizes

1 column width image block.

2 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

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TGC AW11 RANGE 001

Safari So Good travel Grobag

• Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • 100% cool cotton lining on 0.5 tog • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

2010/11

tog

AAA1935

AAA1940

AAA1945

6–18mths from 18lb AAA1936 (8.1kg)

AAA1941

AAA1946

18–36mths from 25lb (11.4kg)

AAA1942

AAA1947

AAA1937

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

a. 2 way front zip on all sizes

1 column width image block.

2 column width image block.

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TGC AW11 RANGE 001

Gro–ing Places travel Grobag a.

tog

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

2010/11

tog

AAA1980

AAA1985

AAA1990

6–18mths from 18lb AAA1981 (8.1kg)

AAA1986

AAA1991

18–36mths from 25lb (11.4kg)

AAA1982

AAA1987

AAA1992

3–6 years

AAA1983

AAA1988

AAA1993

a. 2 way front zip on all sizes

1 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

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TGC AW11 RANGE 001

TGC MAN 001

Whale Of A Time Grobag a.

• 100% woven cotton outer and 100% super–soft cotton jersey lining with appliqué and embroidery details • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

AAA1890

AAA1895

6–18mths from 18lb AAA1891 (8.1kg)

AAA1896

18–36mths from 25lb (11.4kg)

AAA1897

AAA1892

a. 0-6 month style bag — side zip b. 6 month and above style bag — front zip

1 column width image block.

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www.gro.co.uk / The Gro Company trade manual AW11

Song Bird Grobag a.

TGC AW11 RANGE 001

• 100% woven cotton outer and 100% super–soft cotton jersey lining with appliqué and embroidery details • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

AAA1920

AAA1925

6–18mths from 18lb AAA1921 (8.1kg)

AAA1926

18–36mths from 25lb (11.4kg)

AAA1927

AAA1922

a. Side zip style bag on all sizes

The Gro Company trade manual AW11 / www.gro.co.uk

23.

TGC AW11 RANGE 001

Dotty Day Out Grobag a.

• 100% woven texture cotton outer with appliqué and embroidery details • 100% super–soft jersey cotton lining on 2.5 and 1 tog • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

AAA1905

AAA1910

6–18mths from 18lb AAA1906 (8.1kg)

AAA1911

18–36mths from 25lb (11.4kg)

AAA1912

AAA1907

a. 6 month and above style bag — front zip b. 0-6 month style bag — side zip

1 column width image block.

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www.gro.co.uk / The Gro Company trade manual AW11

Hopscotch Organic Grobag

TGC AW11 RANGE 001

• 100% organic cotton jersey outer and lining and embroidery details • Quick–dry polyester filling on 2.5 tog

Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

AAA2089

AAA2093

6–18mths from 18lb AAA2090 (8.1kg)

AAA2094

18–36mths from 25lb (11.4kg)

AAA2095

AAA2091

a. Side zip style bag on all sizes

1 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

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Crocodile Rocks Grobag b.

• 100% needlecord cotton outer with appliqué and embroidery details • 100% super–soft jersey cotton lining • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

AAA1860

AAA1865

6–18mths from 18lb AAA1861 (8.1kg)

AAA1866

18–36mths from 25lb (11.4kg)

AAA1867

AAA1862

a. 0-6 month style bag — side zip b. 6 month and above style bag — front zip

1 column width image block.

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www.gro.co.uk / The Gro Company trade manual AW11

Lizzie Long Legs Grobag a.

TGC AW11 RANGE 001

• 100% needle cord cotton outer with appliqué and embroidery detail • 100% super–soft jersey cotton lining • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

AAA1875

AAA1880

6–18mths from 18lb AAA1876 (8.1kg)

AAA1881

18–36mths from 25lb (11.4kg)

AAA1882

AAA1877

a. 0-6 month style bag — side zip b. 6 month and above style bag — front zip

1 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

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TGC AW11 RANGE 001

Coming soon... Alphapinks travel • Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • 100% cool cotton lining on 0.5 tog • Quick–dry polyester filling on 2.5 tog Age/Weight 0–6mths from 8lb 8oz (4kg)

tog

NEW Available to order from February 2012

tog

AAA2369

AAA2374

AAA2379

6–18mths from 18lb AAA2370 (8.1kg)

AAA2375

AAA2380

18–36mths from 25lb (11.4kg)

AAA2371

AAA2376

AAA2381

3–6 years

AAA2372

AAA2377

AAA2382

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

2010/11

a. 2 way front zip on all sizes

1 column width image block.

28.

www.gro.co.uk / The Gro Company trade manual AW11

1 column width image block.

Coming soon... Scribble travel a.

tog

NEW Available to order from February 2012

tog

AAA2384

AAA2387

AAA2390

6–18mths from 18lb AAA2385 (8.1kg)

AAA2388

AAA2391

18–36mths from 25lb (11.4kg)

AAA2389

AAA2392

AAA2386

TGC AW11 RANGE 001

BEST TRAVEL SLEEP PRODUCT OR TRAVEL COT OVERNIGHT

2010/11

a. Side zip style bag on all sizes

1 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

29.

TGC AW11 RANGE 001

Coming soon... Button Rose

• Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • Quick–dry polyester filling on 2.5 tog

NEW Available to order from February 2012

a. Side zip style bag on all sizes

30.

www.gro.co.uk / The Gro Company trade manual AW11

Coming soon... Little Trikes a.

• Fits a 5 point travel harness • 100% woven printed cotton outer • 100% super–soft jersey cotton lining on 2.5 and 1 tog • Quick–dry polyester filling on 2.5 tog

TGC AW11 RANGE 001

NEW Available to order from February 2012

a. Side zip style bag on all sizes

1 column width image block.

The Gro Company trade manual AW11 / www.gro.co.uk

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The ultimate bedding solution for newborns

Popular c 64% of mums would consider swaddling their baby Easy v The easiest to use swaddle blanket in the UK market Softc 100% jersey cotton The Gro Company trade manual AW11 / www.gro.co.uk

33.

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Gro–swaddle market Currently only 23% of parents swaddle their babies.

23%

Source: Baby Sleep Bag Usage survey, April 2011. All data representations are portrayed in scale and proportional to the values they represent.

But…

93%

of parents would recommend Gro–swaddle, providing a strong growth opportunity. Source: 1,500 respondents from Gro Store survey March 2011. All data representations are portrayed in scale and proportional to the values they represent.

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TGC AW11 RANGE 001

What is Gro–swaddle? The ideal first step before Grobags. Gro–swaddle is a specially designed shaped blanket for babies from birth to around 3 months. It is the ideal bedding solution to make newborn babies feel cosy and secure. ‘Swaddling’ is a method of folding, but our swaddle blanket is shaped so parents only use the right amount of fabric. We use a specially designed fabric to make sure it can never be stretched too much which prevents over wrapping. Our range of swaddle blankets have been designed to be the easiest to use in the market. Uniquely, our wrap has a simple shape so there is no need for poppers, Velcro or ties. The fabric has a specially developed low elasticity so it can never be wrapped around the baby more than is necessary therefore keeping babies temperature right.

Baby on open swaddle – baby can only be placed centrally.

Shortest section is folded over baby’s toes

2 column width image block.

Baby is wrapped with left and right sections so only 2 layers of fabrics are used. Suitable for over or under arm swaddle.

The Gro Company trade manual AW11 / www.gro.co.uk

35.

TGC AW11 RANGE 001

Gro–swaddle packaging Designed to perfectly compliment the Grobag premium packaging and show off the swaddle design, the boxes can be stacked or hung. a.

c. d.

a. Acetate window — showing design b. Baby image used to show size/scale of blanket c. Fabric composition d. How to use diagram e. Photo of product in use f. Consumer friendly explanation g. Size and age information h. Translations in multiple languages

f. g.

36.

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TGC AW11 RANGE 001

The current Gro-swaddle range Organic

100% organic

Codes SKU

AGA116

Little Pop

Codes SKU

AGA121

NEW

Woodland Friends

NEW

• Lightweight 100% cotton jersey shaped wrap • 0–3 months (max weight 14lbs/6.5kg) • Suitable for over or under arm swaddling

Codes SKU

AGA120

Wish Upon A Star — twin pack

Codes SKU

AGA119

NEW

• Recreates the comforting and soothing feeling of being in the womb • No poppers, Velcro or ties to ensure you can’t swaddle them too tightly

The Gro Company trade manual AW11 / www.gro.co.uk

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Bright, innovative, and undeniably cute — what everyone wishes for in a co–ordinated range Grobag Nursery isn't just any co–ordinated range. We've put the Grobag at the centre of our range and designed everything with an innovative Gro Company twist around it, so all the products compliment each other beautifully. The range provides fantastic style, quality and value for parents. Stylishnv c

Jolly Day Out

Bright,embroidered and contemporary range designed to create a fun and playful environment

Co-ordinatingnvc An innovative range that maximises the commercial opportunity of the Grobag brand

Wide rangecnc Over 12 SKUs available with an excellent range of price points

The Gro Company trade manual AW11 / www.gro.co.uk

39.

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Dotty Day Out Grobag

For more information: page 21

Play Mat and Wall Hanging

Codes SKU

AJA0035

• 100% woven texture cotton with appliqué and embroidery details • 100% super–soft jersey cotton lining on 2.5 and 1 tog • Quick–dry polyester filling on 2.5 tog

With squeakers, crinkly fabrics, embroidery and 3– dimensional fabric. Also makes a wall hanging with loops on the back for easy hanging.

Fitted Sheets (2 pack)

Bumper

Codes

Cot size

Cot bed size

SKU

AKA0039

AJA0040

Made from the highest quality 100% cotton. These sheets are durable and practical.

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Codes SKU

AJA0036

Designed for safety with an integral ‘pocket’ that slips under the mattress to keep it secure, and a unique Velcro attachment system. Fits cots and cot beds.

Musical Mobile

Codes SKU

AJA0041

Portable Storage Caddy

TGC AW11 RANGE 001

Codes SKU

Themed ‘Jolly Day Out’ elephants soothe and entertain by playing a soothing tune whilst gently turning. Universal attachment suitable for most cots and cot beds.

Keeps cleaning essentials close at hand. Comes with a changing mat. Folds flat for travel.

Light Lock Curtains

Bunting

Codes SKU

AJA0044

Black–out lined with Light Lock™ that keeps curtains closed. Each curtain 132cmW x 160cmH. Comes with matching tie backs.

AJA0043

Codes SKU

AJA0045

Decorative bunting. 3m long.

The Gro Company trade manual AW11 / www.gro.co.uk

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Comforter

Codes SKU

AKA0005

Cushion

Codes SKU

AJA0046

A cuddly character made in soft fabrics for tiny hands to explore and hug.

Elephant shaped cushion that is the perfect addition to this nursery range.

Pull Along toy

Height Chart

Codes SKU

AKA0006

Encourages children to walk and develop balance with the easy glide detachable wheels and pull–along string.

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Codes SKU

AJA0048

Comes with detachable Jolly Day Out elephant guide marker and removable keepsake height record card.

3 Metre Fabric and Pattern set

Provided with pattern ideas.

Codes SKU

AJA0049

Stay–on Bedding

TGC AW11 RANGE 001

For more information: page 51

Our all–in–one duvet cover, bottom sheet and pillow case set has been cleverly designed with zips to keep the duvet in place and to help prevent little children from rolling out of bed.

The Gro Company trade manual AW11 / www.gro.co.uk

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Grobag Nursery packaging styles All packaging is high quality with great visual stand out. Box

Mesh bag a.

b. a.

c. c.

a. Product on display — allows consumer to see design and quality of product b. Co-ordinating packaging c. Includes swing ticket (see below)

a. b. c. d. e.

Swing ticket

Tray/sled

Consistent branding to industry leading Grobag Key differentiators Lifestyle imagery/acetate window clearly defines key use Packaging contents — provides clear overview of contents Concise explanation to main product benefit

d. b.

d. e.

a. b. c. d. e.

44.

Consistent branding to industry leading Grobag Key differentiators Lifestyle imagery clearly defines key use Packaging contents — provides clear overview of contents Concise explanation to main product benefit

www.gro.co.uk / The Gro Company trade manual AW11

a. Product on display — allows consumer to see design and quality of product b. Consistent branding to industry leading Grobag c. Key differentiators d. Tactile e. Concise explanation to main product benefit

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Complimentaryvc Designed to perfectly compliment the Grobag range

The Gro Company trade manual AW11 / www.gro.co.uk

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Comforter packaging a.

d. e.

a. b. c. d. e.

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Compact box — beautifully presented, high quality box Acetate window — provides clear view of contents Design benefits Consumer explanation Product features and safety information

www.gro.co.uk / The Gro Company trade manual AW11

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Comforter range Jolly Day Out

Codes

Vintage Friends

Codes

SKU

AKA0005

Hopscotch

Codes SKU

AKA0008

AKA0003

• Suitable from birth • Machine washable

The Gro Company trade manual AW11 / www.gro.co.uk

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“ This is the best bedding set I have bought my 3 year old son! He was a terrible sleeper but now it’s a different story, no more broken night's sleep”

The ultimate follow–on safe sleep solution

Kathryn, November 2010

The unique toddler bedding range from the UKs number 1 selling baby sleep bag brand

Safenv

c Fitments help prevent the child from falling out of bed and the covers from going over the head or being kicked off

Brand equity c An innovative product that extends the consumer life cycle of The Gro Company range

Uniquec Patent protection on innovative features

The Gro Company trade manual AW11 / www.gro.co.uk

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What is Grobag Nursery Stay–on Bedding and Sheet Set? The all–in–one duvet cover, bottom sheet and integral pillow case set has been cleverly designed with zips to keep the duvet in place and to help prevent little children from rolling out of bed. The Stay–on Bedding and Sheet Set also reduces the risk of covers going over their head in the night.

Side zips keep bedding in place and help prevent your child from falling out of bed.

Pillowcase is attached to bottom sheet to stop child’s head from going under it.

2 column width image block.

Poppers in the corner of the bedding set attach to poppers on the Grobag Nursery Stay–on Duvet to help keep it in place. 50.

www.gro.co.uk / The Gro Company trade manual AW11

Fitted sheet is fixed securely with an elasticated pocket that goes right under the mattress.

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Stay–on Bedding and Sheet Set packaging a. Product on display — allows consumer to see design and quality of the product material b. Tactile high quality packaging with visual stand out c. Packaging wrap d. Clear product features and benefits

“ This Stay-on Duvet has been the perfect solution for us. Our twins have loved it since the ﬁrst day” Jonathan, January 2011

The Gro Company trade manual AW11 / www.gro.co.uk

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Jolly Day Out

Codes

Cot bed

Single bed

SKU

AJA0050

AJA0051

2 column width image block.

Pink Stripe

Codes

Cot bed

Single bed

SKU

AHA005

AHA006

Blue Stripe

Codes

Cot bed

Single bed

SKU

AHA007

AHA008

2 column width image block.

• Available in a choice of designs to suit boys and girls. • All sets include a fitted bottom sheet with attached pillow case and a zipable duvet cover. • Never use a duvet/pillow for a child under one year old 52.

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• Do not exceed 4 togs for children in cot beds and 10 togs for children in single beds • Do not use in conjunction with a baby sleep bag

Stay–on Cot Bed and Single Duvets

Codes

Cot bed

Single bed

SKU

AH001

AH002

2 column width image block.

Spare Fitted Sheet (white)

TGC AW11 RANGE 001

Codes

Cot bed

Single bed

SKU

AH021

2 column width image block.

Complementing the bedding sets, our duvets have the added benefit of 2 top corner poppers. The duvet and cover poppers together meaning duvets slipping down inside the covers will be a thing of the past! The cot bed size is available in a 4 tog option, which is the maximum recommended tog rating for this size of bed. The single bed set comprises of 2 x 4 tog duvets to be used separately in warmer temperatures, or poppered together when it is colder. • Integral popper system to clip duvet and bedding set together for easier bedding changes and to prevent duvet slipping down inside covers • 80% polyester, 20% cotton outer with 100% polyester filling • Washable at 60°C to remove dust mite allergens • Suitable from 2 years

Sheets often need washing more regularly than duvets, for that reason we’ve produced an additional fitted bottom sheet to use with the Grobag Nursery Stay–on Duvet bedding set. It has all the same features; attached pillow, zips to attach to the Stay–on Duvet and the secure under–bed fitting.

The Gro Company trade manual AW11 / www.gro.co.uk

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includes bedtime story book

Changing the way of communicating time to toddlers

Award winning c Winner of the prestigious DBA Design Effectiveness Award 2011

Best selling v 5 star reviews with consistent top 3 nursery status on amazon.co.uk

Innovativec Patent protected for unique day–night transition

The Gro Company trade manual AW11 / www.gro.co.uk

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How do you help your children to understand when it's time to get up? The Gro–clock is an easy to use visual communication device to help toddlers understand day and night. The glowing screen shows images of stars and the sun to communicate ‘sleep’ and ‘wake–up’ time to children. The stars go out one–by–one during the night to show the passing of time, helping to ensure parents and children get some precious extra sleep. The Gro–clock can also be used to help teach children the time, with the option of a digital time display.

“ It even worked on Christmas Day! What more can you ask!” Tom, January 2011

• Educational option of showing the digital clock during the ‘stars to sun’ countdown • Includes educational bed–time story book • Nap mode • Optional digital clock and audible alarm feature • Energy saving mode • Suitable from age 2+.

the stars go out one–by–one…

…and the sun comes up. Simple.

Sleepy Farm reinforces the sleep message 56.

Sleep mode

www.gro.co.uk / The Gro Company trade manual AW11

Wake up!

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Gro–clock packaging

a. Compact box — beautifully presented, high quality box b. Sleepy Farm — FREE educational bed–time story book c. Concise explanation to main product benefit d. Digital clock value added feature e. Clear description of unique day– night digital transition f. Explanation of product benefits g. Key consumer selling features

Code HJ008

Includes ‘Sleepy Farm’ and consumer friendly manual

Every Gro–clock comes with a very special bedtime story book, called Sleepy Farm, to reinforce the message of getting a good night’s sleep. Sleepy Farm illustrations © Michael Terry 2011 The Gro Company trade manual AW11 / www.gro.co.uk

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Stylish yet safe nursery essential The product that defines the category

Innovative c Global best seller with unique colour changing functionality

Safe vbcvc Product endorsement from key influencer FSID

Stylish c Simple and elegant design

The Gro Company trade manual AW11 / www.gro.co.uk

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What is the Gro–egg? An easy to use at–a–glance digital room thermometer that changes colour with the temperature to help parents adjust their babies clothing or room temperature accordingly and maintain the safest environment for their child.

“ Great product — funky design easy to use and very clear, perfect when you pop your head around the door you can see straight away if the temp is ok.” Paula, January 2011

Unique colour changing function

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Blue indicates it is too cold (under 16°C)

Recommended (16°C—20°C)

The room is warm (20°C—24°C)

Room is too warm (24°C and above)

www.gro.co.uk / The Gro Company trade manual AW11

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Gro–egg packaging a.

Consumer friendly manual included inside

a. b. c. d. e. f.

Compact box — beautifully presented, high quality box Concise explanation to main product benefit Quick visual guide to unique product selling point Clear description of consumer benefits Key influencer relationship with FSID Safety information and consumer point of contact

Code HC126

The Gro Company trade manual AW11 / www.gro.co.uk

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The indomitable black–out blind, a seasonal must have

Award winning c Practical parenting award independently voted by parents

Best sellingnvc Global best seller

The Gro Company trade manual AW11 / www.gro.co.uk

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What is the Gro Anywhere Blind? Our Gro Anywhere Blind is the best selling, innovative seasonal must– have. Using premium black–out material and pre–attached suckers, the Gro Anywhere Blind can be set–up in minutes. The suckers stick to the window and the material can be adjusted to fit windows to a maximum size of 130cm by 200cm, perfect at home or when travelling. a.

Unique sucker attachment

a. Reliable — securely attached suckers b. Brilliant fit — fully size adjustable to fit most windows c. Stylish — beautiful night time star design

The very best quality — premium black–out material 64.

www.gro.co.uk / The Gro Company trade manual AW11

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Gro Anywhere Blind packaging “ Brilliant. We take ours everywhere. We even use it at home in our bedroom, they are so adaptable”

Zoe, January 2011

a. Dual purpose packaging — high quality fabric bag also doubles as transit bag b. Concise explanation to main product benefit c. Quick visual guide to maximum window size Code EFA004

Included, consumer friendly manual and sucker FAQ

The Gro Company trade manual AW11 / www.gro.co.uk

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Now your baby can enjoy a comfortable upright sitting position from around 4 months with this South African design innovation. Because the material is soft, your baby’s body weight and pressure narrows the gap above the legs slightly to provide a safe and secure seat. • Soft-touch non-toxic material • Lightweight, so easily portable • Durable and easy to wipe clean • Maximum weight 10kg • Tray available separately

Colour/product

Code

a. Blue (3 pack)

EA301–BLU

b. Pink (3 pack)

EA301–PNK

c. Aqua (3 pack)

EA301–AQU

d. Play Tray

EA115

Remember — Do not use on a raised or uneven surface such as a car seat, or in or near water. Bumbo is happiest on the floor. Do not use until your baby is fully able to support its head. Depending on the physical development and age of the child, some babies will be able to move out of the Bumbo, so never leave your child unattended.

The Gro Company trade manual AW11 / www.gro.co.uk

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Section intro image block.

Support

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Point of Sale We produce a range of Point of Sale material to help you increase sales. These impactful display packs will create a safe sleep environment to help you build consumer awareness of both the Gro Brand and The Gro Company safe sleep message. Pack 1 Item

Artwork Code

Size

Qty

Small header 1

POS SH11 EN 001

600mmW x 250mmH

Shelf cover

POS SC11 EN 001

600mm x 180mmH

A5 window cling POS WC11 EN 001

210mm x 148mmH

Grobag shaped arm end hanger

POS HD11 EN 001

270mmW x 370mmH

A4 poster

POS A411 EN 001

210mmW x 297mmH

POS SH11 EN 001 POS SC11 EN 001

POS WC11 EN 001

POS A411 EN 001

POS HD11 EN 001

Pack 2 Item

Artwork Code

Size

Qty

Large header board

POS LH11 EN 001

1200mmW x 450mmH 1

Small header 2

GPOS SSH11 EN 001

600mm x 250mmH

Small header 3

POS OSH11 EN 001

600mm x 250mmH

POS LH11 EN 001

POS SSH11 EN 001

POS OSH11 EN 001

Pack 3 Item

Artwork Code

Large header board

POS LH11 BSB EN 001 1200mmW x 450mmH 1

Other items

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Size

Qty

POS LH11 BSB EN 001

Catalogue Our Gro Company catalogue just for our retail partners! Designed to support you instore and introduce your customers to our beautiful and innovative range. Contact your account manager to order your copies.

www.gro.co.uk / The Gro Company trade manual AW11

Gro–clock counter top stand Contact your account manager to order yours.

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Catalogue Our beautiful catalogue makes an excellent addition to our Point of Sale material to help you increase sales. New products

Exciting new photography

New Grobag features and benefits information

Fresh styling The Gro Company trade manual AW11 / www.gro.co.uk

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Point of Sale and merchandising examples

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Graham Hook, buyer

Case study: Bentalls Department store Wood Street, Kingston Upon Thames, KT1 1TX

" We are delighted with the Point of Sale display that The Gro Company have put in our store in Kingston Upon Thames. Our sales have increased by just under 500% since The Gro Company team came into the store and expertly put up our display. We currently sell the new designs of Grobag Baby Sleep Bags, Gro Anywhere Blinds, Gro–eggs, Gro– clocks and Grobag Swaddles. All the packaging matches and looks superb put together on the shelves. We also give out Safe Sleep Guides which is produced by The Gro Company and the Foundation for the Study of Infant Deaths (FSID), which customers always take and find extremely useful." " We get excellent service from The Gro Company and are really pleased with all their great products which look fantastic on the shelf and increase our profits”.

Pre 2010 the Bentalls account had 1 metre2 of wall space selling only Grobags and Bumbos. After their account manager Mark Stephens presented the new Point of Sale materials to them they committed to extending the ranges they took and the space allocation to an area which was 2.4m long. Stock levels of Grobags increased to well over 100 units on display as well as also stocking the addional lines of Grobag Swaddles, Gro-lights, Gro-eggs, Gro Anywhere Blinds and Gro-clocks. Since the success of the first implementation, Bentalls now also stock the full range of Jolly Day Out co-ordinates and have increased their fully dressed Gro Company area up to 4.8 metres long. Crucially the implementation of a branded Gro Company area has had a sales uplift of nearly 500% in the first year.

The Gro Company trade manual AW11 / www.gro.co.uk

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Tools for your sales force and in store staff

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The Gro Company inﬂuencer partners The Gro Company has long standing relationships with some of the most inﬂuential organisations and experts within the nursery industry. Our partners all help to further our expertise within the sleep arena, helping us to reach more and more consumers across the globe with information and guidance on our products as well as safe sleep practices.

Baby Products Association As a member of the Baby Products Association, and with Rob Holmes as a director of the BPA, The Gro Company is helping to inform and promote the safe use of baby, nursery and childcare products to consumers and the industry in general.

“ We are delighted to be working with the Grobag team in what is our 10th year of collaboration. ” Joyce Epstein, Director, FSID.

Championing Safe Sleep

The Foundation for the Study of Infant Deaths (FSID) is the UK's leading baby charity working to prevent sudden deaths and promote baby health. Widely known and respected, they are a genuine authority on safe sleep . Now in their 40th year, more than 20,000 lives have been spared as a result of their research and health awareness projects. As a result of our continued dedication to safety, Grobag is FSID’s only baby sleep bag specialist and all our packaging and most marketing activity carries this recommendation. “ Not only do Grobag Baby Sleep Bags meet all our requirements in terms of their design and construction, but we appreciate all the extra steps that have been taken to ensure their sleep bags are used correctly by parents. For example, the free room thermometer that is supplied with every Grobag helps parents protect their baby from the dangers of overheating.” Joyce Epstein, Director, FSID. Since 2000, The Gro Company has funded over £500,000 of FSID’s safe sleep research to date.

For your FREE copy of our Safe Sleep Guide contact your representative. Our relationship with FSID also expands beyond the UK Since the first Grobag Baby Sleep Bag sale in Australia, over $360,000 has been donated towards Sidsandkids, the Australian charity that works to prevent sudden infant death syndrom.

The Gro Company trade manual AW11 / www.gro.co.uk

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Andrea Grace

Andrea Grace is a leading authority on child sleep. A qualified health visitor, nurse and mother of four children, Andrea has worked independently as a sleep specialist since 1999 and co–founded the highly regarded NHS sleep clinic in Muswell Hill, London. “ I am delighted to work with The Gro Company particularly as I have already been happily recommending their products to parents for many years. ” Andrea Grace

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Working from her clinic in the world famous Harley Street, Andrea is a prolific writer on children’s sleep issues. She is the sleep expert for leading parenting magazine Mother & Baby and author of “Andrea Grace's Gentle Sleep Solutions” Over her career as a child sleep expert, Andrea has helped hundreds of families to overcome their children’s sleep problems. Her work is recognized by many leading paediatricians, child health practitioners and health journalists. Now working with the Gro Company as our sleep expert, Andrea is a wonderful source of advice and reassurance for consumers and a fantastic authority to be endorsing our products. On the Sleep Central section of the gro.co.uk website, you can find a huge amount of expert sleep advice written by Andrea, including her top tips for a better night’s sleep, Frequently Asked Questions and a series of short films, covering areas such as ‘Safe sleep’, ‘How to help with early–risers’ and ‘Gentle ways to help your baby sleep through the night’. We’re excited about our continuing partnership with Andrea, and doing further work to spread awareness and understanding on how to get a great night’s sleep.

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Explore our Sleep Central section of www.gro.co.uk to watch Andrea’s short films on safer sleep and discover how all the family could get more sleep.

The Gro Company trade manual AW11 / www.gro.co.uk

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Image library We have an extensive image library that is refreshed on a regular basis. We own the rights to all these images, they can be used in all parts of the brand experience; PoS, customer communications, packaging, advertising and websites.

What the icon buttons do: Throughout the site you will come across a variety of icon buttons, a description of the most used buttons can be found below: Please note that this icon at the top right of the page GIF (Graphics Interchange Format): a GIF file is a low allows you to select either a zipped file (for PC users) resolution image file mainly used for websites for block colour or a stuffit file (for Mac users). You need to select this graphics i.e. logos. first before you download any images. BMP: a BMP file is a bitmap file which is low resolution and The next page will display a folder called ‘Download not suitable for printing. area’ — click on the folder icon which lets you browse JPEG: (Joint Photographers Experts Group) this file format through the rest of the directories. To return to a is the standard way of saving a JPEG. This file type is widely previous screen just use the back button on your supported and is particularly good for photographs. The only toolbar, or use the breadcrumb trail beneath our logo to downside with a JPEG is that sometimes data can be lost the top right of the page. during the compression process (or when you’ve edited the This is the shopping basket icon. If you click on it image and then re–saved it) and can weaken the image and when you see it displayed at the top of the screen you some of the quality may be lost. can view the contents of your basket (very much like TIFF (Tagged Image File format): this file format is widely when you’re shopping online) or if you click on this supported by PC and Mac users and is an excellent file format icon underneath any of the images, it will add that for photographs. When you need high quality printing this, image to your shopping basket. This function is very along with the EPS, is one of the best formats to use. useful if you have more than one image to look for. You EPS (Encapsulated PostScript): this file format can contain can even add the contents of an entire folder simply any combination of text, graphics and images. It’s a very by clicking on the shopping basket icon next to your versatile file format and is particular good for high quality chosen folder. printing. Postscript is a page description language from Adobe This will enable you to download a high–resolution Systems, Inc. PostScript translates the text and graphic images file. High–resolution files are always 300 dpi and when that appear on the computer screen into instructions for the these are downloaded they will usually be either an printer. EPS (Encapsulated PostScript) file or a TIFF (Tagged This allows you to upload files to the database. Image File Format) file. These images are print quality This can be anything from an image file or Quark and usually over 1MB. Document to a Word Document or PowerPoint This will enable you to download an FPO file (For presentation. Firstly, go to the directory you want the Placement Only), and these are often used in Quark file to be uploaded to, then click the upload icon. You Documents. The quality of these files isn’t particular will see 4 boxes and next to each will say choose file. good but their advantage is that the file size is small You need to click the choose file button to locate the and won’t take up a lot of disk space. file you want to upload and then click open. This will This icon can be found under any of the files and automatically put the file location into the box on the allows you to customise your images before you screen and then click upload. You can upload up to 4 download them. This is particular useful if you need files at a time but this can be a slow process if they are to supply images for publications or for advertising large files. agencies as they will often give you a specification of how they want the images supplied to them. You can crop your image, amend the resolution, change the colour mode and also change the width and height of the image and the file format. Below is a brief description of the different file formats available:

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Technical support contacts: Ben Hodson

Senior Designer

T: E:

+44 (0) 844 557 2971

ben.hodson@gro.co.uk

Unit C4, Linhay Business Park Ashburton, Devon, TQ13 7UP, UK

Access • The URL for our image library is: http://www.gro–library. co.uk/ • Enter the username and password as supplied by your account manager • Please read the terms and conditions and if you are happy to accept these check the box and click submit.

David Keefe

Product Presentation Designer

T: E:

+44 (0) 844 557 2960

david.keefe@gro.co.uk

Unit C4, Linhay Business Park Ashburton, Devon, TQ13 7UP, UK

The Gro Company trade manual AW11 / www.gro.co.uk

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