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ISSUE 128
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ISSUE 128 SEPTEMBER 2016
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p42 Illuminating
p13 Pashley at 90
p26 Pro-Brexit
Moore Large sheds some light on Xeccon, including the brand’s history, and where the future lies for this not-so-new lighting company.
As they enter their 90th year of trading, we take a look back at the defining moments in Pashley’s history, and find out what’s in store for this iconic brand.
Industry expert David Wilsher offers a counter-opinion to Executive Editor Carlton Reid’s Brexit article published in the August edition of BikeBiz.
Rental arithmetic Is a rental business a viable addition to a bike shop? We talk to three of the cycle hire industry’s biggest names to get the answer...
p53,54,55
p67,68 Getting kids on bikes
p20,22 Making connections
p73,74 Winter wear
p29,30 It’s a mystery
We investigate what’s going on in children’s cycling.
We head to CSG’s HQ to get the latest from this distributor.
Delve into the world of winter warmers in our sector guide.
This month, our mystery shopper is at large in Essex.
Cyclescheme are the best in the cycle to work industry.
But don’t just take our word for it! BikeBiz has presented us with a Retailer Services Award for four years in a row. 9LVLW XV DW WKH &\FOH 6KRZ WR VHH KRZ \RX DQG \RXU VWRUH FDQ EHQHƬW IURP RXU F\FOH WR ZRUN H[SHUWLVH One Cyclescheme partner retailer who visits us will win 5 commission-free Cyclescheme requests! 7R EH DXWRPDWLFDOO\ HQWHUHG WR ZLQ YLVLW /XF\ $QG\ &KULV .LUVWHQ DQG %HFN\ IURP RXU 5HWDLO (YHQWV 7HDP DW 6WDQG / 1RW D &\FOHVFKHPH SDUWQHU UHWDLOHU \HW" 2XU WHDP DUH DOVR RQ KDQG IRU D IULHQGO\ NQRZOHGJHDEOH GLVFXVVLRQ ZLWK \RX DERXW WKH EHQHƬWV RI MRLQLQJ RXU UHWDLOHU QHWZRUN
Visit Cyclescheme Stand L57 at The Cycle Show
NEWS
EDITOR’S COMMENT BRITAIN’S IN THE HOT SEAT WITH OLYMPIC VICTORIES This has been a gripping year in British television-viewing: the BIKE Channel UK launched, Team Sky’s Chris Froome took first at the Tour de France, and the Olympics have just drawn to a monumental close. August 2016 was a month in which we saw an incredible victory for British riders, with all 15 members of the track cyling team taking a medal home with them. And while a number of factors will inevitably be at play in influencing each spike (and pitfall) across every industry, the Olympic Games are widely regarded to be a positive catalyst to the bike market, with elite British successes inspiring viewers all around the country to get up and get on the saddle. The alleged “disintegration” of the cycle trade has been such a recurrent theme this summer – taking this into account, we’ve put together a selection of pieces from industry specialists which broach the subject, and that we believe offer practical solutions to your dealership woes. With these things in mind, cycling can only be on the up.
Get your CMA submissions in!
Hayley E. Ferguson can be contacted at: hferguson@ nbmedia.com
Nominations are flooding in for the Cycling Media Awards. Kieran Howells gives us the scoop… A MONTH has passed since our first announcement of the 2016 Cycling Media Awards, and the submissions have been flying in. However as the event is fast approaching, time is running out to get your submissions in, and your tickets purchased. Amongst the most popular categories so far are Blogger of the Year and Website of the Year, both of which have steep competition. The awards have grown over the last three years to become a seminal event in the UK cycling calendar, and this year we’re honoured by the presence of our sponsors Cycleguard and the newlylaunched BIKE Channel, both of whom are doing their bit to spread the word about the latest work from emerging talent and established industry gurus. The event, which takes place on November 10th 2016, will once again be held at the Islington Metalworks in central London, and will build upon the success of the 2015 CMAs, which saw some 140 attendees from across the cycling media and press. Nominations for the event are still BIKEBIZ.COM
open, and you can put yourself, your team, or your brand forward for an award. THE FULL CATEGORIES FOR THE 2016 EVENT ARE AS FOLLOWS: Magazine of the Year Website of the Year Specialist Writer of the Year Best coverage by a Mainstream – Print Best coverage by a Mainstream – Online Best Broadcast Coverage Best Cycling Podcast YouTuber of the Year Blogger of the Year Photographer of the Year Cycling Media Legend To learn more about the CMAs, please visit the website, where you can nominate yourself, or someone else who you believe deserves an award. Tickets are now available at £89, and journalists will be invited to the CMAs free of charge. www.cyclingmediaawards.com BIKEBIZ SEPTEMBER 5
NEWS
Oxford partner with Shimano Europe Bike Holding Oxford sets Europe in its sights as it announces a new landmark deal with Shimano Europe Bike Holding... Following David Jesson’s recent appointment as commercial head of cycle at Oxford Products, the team has been busy solidifying a landmark distribution agreement with Shimano Europe Bike Holding. Going forward, a range of Oxford cycle accessories sold under Oxford’s international brand, OXC, will be distributed in selected European countries. According to Jesson, “a major part of Oxford Products cycle strategy is the rapid growth of [their] export business in Europe and throughout the rest of the world, and the continued development of a truly international brand. This agreement with Shimano is a massive step.” The collaboration will benefit both parties at retailer level, combining Oxford’s product expertise with Shimano Europe’s understanding of distribution. Both companies see the partnership to be a valuable move forward in building upon their present positions in the cycle retail market. “With OXC added to our portfolio, an important step is made in strengthening the distribution strategy,” commented Arjen Vinke, Shimano Europe Bike Holding Deputy Director. “To provide our customers with a complete product
offering and an optimised service, it is our goal to build on a brand portfolio with well-established and high-potential brands that meet end consumer demands. OXC fits perfectly in this vision with top-quality, innovative products. Therefore we are glad to announce this collaboration and we look forward to a long-lasting partnership.” In addition to this development, the Oxford team has been working on a whole host of products. Some of these have been
“With OXC added to our portfolio, an important step is made in strengthening the distribution strategy.” Arjen Vinke, Shimano Europe Bike Holding
announced, while others are set to be unveiled at Eurobike. Amongst the alreadyreleased products, locks remain a cornerstone of the range. The ALARM-D locks combine a thief-scaring 110dB alarm with a Sold Secure-rated shackle lock. A preexisting high-visibility line has also been bolstered by the arrival of fullywaterproof Aqua-V luggage, comprised of two backpacks and a matching pannier. Further merchandise, such as the Metro V
Executive Editor: Carlton Reid carltonreid@mac.com
Sales Manager: Richard Setters rsetters@nbmedia.com
Sales Director: Mark Rankine mrankine@nbmedia.com
Editor: Hayley Ferguson hferguson@nbmedia.com
Production Executive: Warren Kelly wkelly@nbmedia.com
Managing Director: Mark Burton mburton@nbmedia.com
Staff Writer: Kieran Howells khowells@nbmedia.com
Content Director: Andrew Wooden awooden@nbmedia.com
Marketing & Circulation bike.subscriptions@c-cms.com
Design: Dan Bennett dbennett@nbmedia.com
Events Director: Caroline Hicks chicks@nbmedia.com
commuter helmet with removable built-in LED light, and an ever-growing assortment of lights, have already been revealed, but much of the new range is still under wraps. Oxford’s team is eager to display the most recent additions to the 2,500+ existing product lines at Eurobike, which will include some “unique inventions and technologies” that the company believes “will help to establish [them] as one of the leading players in the cycle parts and accessory market.”
Editorial: The Emerson Building, 4th floor, 4-8 Emerson Street, London. SE1 9DU Tel: 0207 354 6002 BikeBiz is mailed FOC to 4,000+ trade addresses every month ISSN 1476-1505
© NewBay Media 2016 All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means electronic or mechanical, including photocopying, recording or any information storage or retrieval system without the express prior written consent of the publisher. The contents of BikeBiz are subject to reproduction in information storage and retrieval systems. Printed by Pensord.
6 BIKEBIZ SEPTEMBER
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NEWS
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CYCLE
The new all-rounder from Quella IT’S NO secret that the cycling business suffers from an industrywide quality issue. For every expertly-crafted bike, there are three knock-offs waiting to endanger the lives of Britain’s avid bargain-seekers. The issue has lead to much debate within the cycling community, with people making arguments for and against the mass production of cheap and cheerful (usually) fixed-gear bikes that we see
filling the streets of our cities: but what if the public could have it both ways? Quella is a brand trying, and by most accounts, succeeding to toe the line between quality production, and with a price tag that the average cyclist can actually afford. The brand’s latest release, the Evo, is a versatile commuter frame with the simplicity of a single speed (although users can opt for a
SRAM Automatix 2 Speed) and tyres that users can feel confident taking on the road less travelled. And that isn’t all. Riders can take advantage of the twin bottle bosses, integrated mudguard mounts, rack mounts and oversized steerer tube to raise the bars, allowing the Evo to be converted into a tourer for longer journeys. We’ll take three please.
POST-BREXIT:
boom or bust?
SHORTS Pearl-Izumi axe running gear The brand is to drop the production of running gear to concentrate on cycling products. The move takes effect in January 2017. The company has been producing running apparel for 13 years.
i-ride to sponsor The Coach Beginning on September 12th, The Coach will see two contenders put through their paces by top former professionals Rob Hayles and Brian Smith on the BIKE Channel. i-ride will supply the channel with a flagship Orro Bike Gold, Northwave shoes, Speedplay pedals, Catlike helmets and Ride clothing.
Go-Ride and Team GB Two thirds of the Team GB cycling squad at the 2016 Rio Olympics started their cycling careers through British Cycling’s youth development programme: Go-Ride. The Bicycle Association’s Bike Hub levy fund is one of the sponsors of Go-Ride. Other sponsors include adidas, Fiat and Evans Cycles.
Pennine Cycles is 70 Now trading as Pennine Cycles, Whitaker and Mapplebeck Limited is one of the oldest bike shops in the West Yorkshire region. For two years running, they have been presented with the Bradford Means Business Award for retail, hospitality and leisure.
Kalkhoff goes direct in UK German bike brand Kalkhoff has begun a direct to IBD distribution model in the UK starting from August 2017. Kalkhoff, established in 1919 has been a comfort and trekking brand in Europe for over 95 years. LAST MONTH, resident cycling guru Carlton Reid discussed the decidedly negative projected consequences of the Brexit result for the cycling industry. This view has since been echoed by various members of the trade, including both Angus Williams, owner of a premier London based e-bike company, who stated that “overnight, the cost of half our bikes went up 25 per cent,” and IBD veteran and co-owner of Fitzrovia Cycles,
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Tom Hipwell, who said that the “ten to 20 per cent increases are going to put customers off.” Despite this trade standpoint, new findings from Ian Tomlinson, CEO of EPoS company Cybertill, show that, conversely, British retail sales have in fact increased by 5.9 per cent compared to the same period in 2015. Tomlinson references statistics released by the Office of National Statistics (ONS), which covered the period between July 3rd and 30th 2016.
Tomlinson commented: “This is certainly good news for our retail clients, whether [they are] independents, nationals or charities, and represents a confident, positive trend for the entire retail sector. It also marks an interesting milestone along the road of consumer reaction and retailer response to Brexit.” For full interviews with both Angus Williams and Tom Hipwell, head to pages 47 and 59.
Cycling is “booming” British Cycling’s membership has surpassed 125,000 for the first time in the organisation’s history – with 75,000 people signing up since 2012. Sir Chris Hoy said: “The fact that 75,000 people have joined British Cycling since 2012 shows that cycling is truly booming.
For breaking news visit:
www.bikebiz.com BIKEBIZ SEPTEMBER 7
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VELOVIXEN
Husband-andwife VeloVixen founders Phil and Liz Bingham
TELL US ABOUT THE VELOVIXEN WOMEN’S CYCLING HUB AT THE CYCLE SHOW! Liz: We’re really excited about this. In recent years we’ve been of the very few flag-flyers for women at major events. So this year, we’ve got a 1,200 square foot stand, split between a big retail area to showcase our favourite products, and an area for speakers, panels, presentations, Q&A and a spot for female cyclists to make their own at the show. Phil: We’ve always been more than just a retailer – that’s crucial within women’s cycling – and this allows us to put together the top-notch list of speakers that women so often tell us is lacking at big events. WHAT KIND OF RECEPTION DID YOU RECEIVE WHEN YOU PITCHED THE IDEA TO THE ORGANISERS? Phil: Chapeau to the Upper Street Events – they loved the idea from the start, and have helped subsidise the speaking area. They’re well aware of the imbalance in femalefocused attractions at shows. Liz: Neither we, nor they, want to make it an isolated enclave where men aren’t welcome! But we’ve all agreed on the importance of offering women what they want from a day out at the Cycle Show.
Tipping the balance Following their epic trip around the Americas, Phil and Liz Bingham founded female-specific bike kit specialist VeloVixen. Hayley E. Ferguson gets the latest in women’s apparel straight from the horse’s mouth…
BIKEBIZ.COM
SO WHO’S APPEARING AT THE VELOVIXEN WOMEN’S CYCLING HUB? Liz: We’re mixing it up – various big-name Olympians and international stars will be present during the show, but we’ll also have some fascinating, opinionated speakers who you might never have come across. Phil: We’ve got female adventure cyclists, popular bloggers, and journalists. We’re also hosting female entrepreneurs in cycling, and more hands-on presentations on subjects like frame-building. BIKEBIZ SEPTEMBER 9
VELOVIXEN
WHAT IMPACT DO YOU EXPECT THE EVENT TO HAVE IN THE LONG TERM? Phil: We really hope that it leads to ever more emphasis on female representation at big cycling events, once it becomes indisputable that there’s an appetite for it. Liz: It would also be great if people came away knowing a bit more about VeloVixen and what we’re contributing to women’s cycling. SO, WHAT’S THE CURRENT CLIMATE FOR WOMEN’S CYCLING? Liz: It’s looking really strong at the moment. We’ve heard about how tough this year has proven to be in the sector, but are actually seeing improvement with every month! Phil: We’re lucky in that we cater to an extremely defined market, and that we have an authentic story behind us. That means we can focus on an area that’s traditionally been niche for most retailers. The stars do feel aligned – it’s a combination of growing momentum, recognition and confidence amongst female cyclists, along with better choice of products for them. Liz: Clubs are opening up to women, and cycling is becoming much more culturally “normal” for women to do. But that shouldn’t imply that everything’s perfect – safety, practicality and perceived lack of choice are still problems. 10 BIKEBIZ SEPTEMBER
IS THE QUALITY AND RANGE OF KIT DESIGNED FOR A FEMALE FIT ON THE UP? Liz: No question. Hardly a week goes by without another budding designer contacting us to stock them. Crowdfunding plays a big part in broadening this market, but we always have to be conscious of how robust a business is, rather than launching a new brand only to see it disappear six months later. Phil: The there’s-nothing-forwomen-except-men’s-stuff-in-pink
Phil: Any elite event that’s properly covered by the mainstream media can only be a positive. Liz: It’s not just the Olympics, but RideLondon, La Course, and coverage of other women’s cycling events by the likes of VoxWomen. Major sponsors are just coming round to the idea that there’s massive commercial value in women’s cycling. You get much more bang for your buck than in the men’s game.
“Cycling is becoming much more culturally ‘normal’ for women.” Liz Bingham, VeloVixen point really doesn’t hold water any more! There are dozens of brands now specialising in products tailored and sized specifically for women, and the materials, graphics and colourways are improving all the time. Liz: The important thing is that manufacturers are learning what women want. That said, sizing remains a problem, with way-toosmall kit prevalent amongst larger manufacturers. The less prominent names have often done in-depth research into the issue. HOW MUCH DO YOU THINK THE OLYMPICS HAVE HELPED TO PROMOTE WOMEN’S CYCLING?
WHAT ARE YOU CURRENTLY MOST CONCERNED ABOUT AS A BUSINESS? Phil: Pricing. It sometimes feels like an endless downward spiral in the broader market. Liz: [Low pricing] can seem great for the consumer, but it encourages the idea that you only have to wait a few weeks for that coveted jersey to be marked down to half price. As a small business, that’s not really a game we can play. Phil: If there are no margins around, both smaller retailers and suppliers suffer, meaning that ultimately there’s less choice for female cyclists. Liz: Larger players have a
responsibility to be a bit more grown-up about prices, so that it doesn’t become one huge commoditised bargain basement that stifles creativity and entrepreneurship. That’s part of the reason VeloVixen specialises in smaller, up-and-coming brands who – ironically – have much more control over their pricing through a tight network of retailers. WHAT HAVE THIS YEAR’S HIGHLIGHTS BEEN SO FAR? Phil: Watching the skill and bravery of the women out on the roads in Rio left a real impression on me. It seemed to take competitive women’s cycling to a new level. Liz: But closer to home, receiving our first outside investment earlier in the year was a huge step forward for us! WHAT DOES THAT INVESTMENT MEAN FOR WOMEN’S CYCLING MORE BROADLY? Liz: It was a real shot in the arm for the sector. It implied that an established financial institution had looked at the cycling sector, understood the potential in it commercially, and then decided that the greatest value in it lay with women. Phil: It was a good moment to remember all the people who’d told us women’s ranges would always be an afterthought in cycling! Find out more on the official website: www.velovixen.com BIKEBIZ.COM
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90TH ANNIVERSARY SPECIAL OFFER:
PASHLEY
Pashley are also celebrating their 90th year with potential new purchasers, who can claim up to £90 off a new bike. Authorised dealers can direct customers to the official website, where they can register for a voucher to be redeemed by the dealer and returned to Pashley.
Stronger at 90: Pashley’s passion
In celebration of 90 years of continuous manufacture, Hayley E. Ferguson catches up with Steven Bell, general manager of iconic British brand Pashley Cycles, to talk about the past, present and future of the company. HOW DID Pashley develop into the company it is today? When he founded the business in 1926, “Rath” Pashley decided to produce a variety of unique, quality bikes for a broad range of customers. We remain committed to the tradition of UK manufacturing and craftsmanship, and continue to offer a wide range of products. Pashley has managed to resist the pressure to shift to importing cheaper product. As a result, we are one of three remaining bike and trike manufacturers in the UK. Our heritage is a major benefit, but we are not stuck in the past, and are continually creating new products for the many markets and customers that we serve around the world, in over 50 countries. Most of the consumer bicycle sector closed their UK factories and offshored their production long ago. However, we have retained a BIKEBIZ.COM
local tight control of quality and production. Our customers value quality and heritage, and the handmade nature of our product, which continues to be manufactured in our Stratfordupon-Avon factory. We consider ourselves responsible for reinvigorating the traditional bike market, and intend to continue to innovate it. Pashley has an archive of development material stretching back to 1926 from which to work, and while we’re inspired by our past, we continue to produce bicycles to the highest modern standards.
“We remain committed to the tradition of UK manufacturing and craftsmanship”
Can you tell us about your history in the carrier bike market? Of course, we are well known for our range of hand-built products for the retail market, but we have also had a separate operation dedicated to carrier and delivery bikes. Our work cycles are purpose-
built to help move people, packages and goods quickly and safely throughout the working day. In fact, it was Pashley that supplied Royal Mail with all their mail delivery bikes for over 35 years. So, we’re also experienced in developing bikes for tough and challenging applications. Do you have many opportunities to talk to Pashley bike owners? Engagement with those who buy our bikes is really important to us, which is why we started the annual Pashley picnic ride in 2012 – owners come from all over the UK to Stratford-upon-Avon for a cycle around the town and its country lanes, rounding off the day with a huge riverside picnic party. It’s a unique way for enthusiasts to meet and celebrate the heritage of the company, and for Pashley to thank customers for their support. www.pashley.co.uk BIKEBIZ SEPTEMBER 13
INDUSTRY ADVICE
A call for unity amongst cycling professionals
Director of Somerset-based independent bike dealer The Bicycle Chain Paul Kenchington reports on an industry-wide problem relating to limited market knowledge, and poor co-operation within the trade... IT IS becoming increasingly clear that in the cycle trade, the misunderstanding that gross margins offered by suppliers are there to be redistributed to customers needs to be addressed. This is unsurprising. According to a survey conducted by Cycle Scheme, many retailers remain unaware that they are able to claim VAT back on the commission taken by the government tax exemption initiative. It’s easy to blame external sources for the unprofitable state that cycle retail has found itself in, but careful budgeting can alleviate this pain, and propel your business in a more lucrative direction. A shop owner might once have expected to make 15 per cent of their turnover as net profit. Over time, this number has dropped to ten per cent, and for those who have consumer credit licences, the Financial Conduct Authority believe the average is actually 5.5 per cent. 14 BIKEBIZ SEPTEMBER
Suppose then that your turnover, excluding VAT, is £500,000. Profit at 15, ten, and five per cent respectively amounts to £75,000, £50,000, and £25,000; the latter figure comes £1,500 short of early 2014’s national average wage. But, for the sake of argument,
Selling your shop at the end of your career to fund an entire pension is probably a pipe dream. You should always be aware of the risks that come with purchasing the shop in which you work. There is, unfortunately, a substantial oversupply of old-fashioned
“It’s easy to blame external sources for the unprofitable state that retail has found itself in, but budgeting can propel your business in a more lucrative direction.” imagine your business is doing quite well. You made a ten per cent return, showing a net profit of £50,000. Of course, you then have to pay £10,000 in tax, and replenish your stock with an additional £10,000. Now, you’re looking at £30,000 in earnings. But – and here’s the problem – you really can’t treat that £30,000 as profit.
retailers. One such shop, which I own myself, would be worth significantly less, were I to sell it now, than I paid for it some 12 years ago. It’s time for us all to make some serious personal pension provisions. Perhaps on your profit and loss account, you were shown that the business-running costs sat between
the gross and net profits by your accountant. Back at our imaginary shop, a turnover of £500,000 at ten per cent net is likely to yield total costs weighing in at around 30 per cent of the turnover. And if the ten per cent net is combined with the 30 per cent business running costs, you’re working on a 40 per cent gross margin. Our other two examples, at 15 and five per cent net profit, correspond to gross margins of 45 and 35 per cent. Let’s contextualise these figures: the below information is taken from the Companies House Service. Similar data can be found for free on the Internet for the sake of benchmarking. A large Internet cycle retailer, which will remain unnamed, has a cost base of 22.5 per cent, and a large (similarly unnamed) IBD chain has a cost base of 36 per cent. In one tax year, the Internet retailer took only a gross profit of 22 per BIKEBIZ.COM
Keep your customers cycling And with you. The Cycleguard Partnership Scheme aims to help cycle retailers generate extra revenue through the passive promotion of Cycleguard Insurance.
How does it work? You’ll receive a commission share for each new business policy taken out following a referral from your store
If a customer renews their policy you’ll receive a further commission share
If a policy referred by you submits an approved claim, we give your store the option to repair/replace their bike
01452 222 120
Email partners@cycleguard.co.uk quoting ‘BikeBiz’ Cycleguard is a trading style of Thistle Insurance Services Limited. Lloyd’s Broker. Authorised and regulated by the Financial Conduct Authority. A JLT Group Company. Registered office: The St Botolph Building, 138 Houndsditch, London EC3A 7AW. Registered in England No 00338645. VAT No. 244 2321 96. TPD0526 2 0416
INDUSTRY ADVICE
cent, showing an overall loss. On the other hand, the IBD chain took a gross profit of 39.5 per cent, showing a pre-tax margin of 3.5 per cent. If business-running costs are at 30 per cent of your turnover, and a brand offers you a 30 per cent gross margin on their £500 RRP product, you are, in essence, selling their item with zero net profit. If you can’t sell that bike at full price, and you discount it by ten per cent, you will have personally funded the purchase by an entire £29.17. Your aim to make a 15 per cent return with 30 per cent business-running costs and the ten per cent discount on the £500 bike requires a start of a 50.5 per cent gross margin. Furthermore, if you clear the product at a 20 per cent discount, you are removing an additional £50 from the net profit to fund the “sale” of dead stock. Consider a bucket representing BIKEBIZ.COM
your overheads: you have to fill the bucket with gross profit. Once it’s full, any profit spilling over is caught in a net profit “catch tank”. You may naturally gravitate toward seeing every pound of gross profit as taking you toward a full bucket, but it’s probably wiser to set out
However, according to the UK government’s instruction of the Low Pay Commission, by 2020 the minimum wage will have been raised to around £9 per hour. A full-time worker with an employee pension and NI contributions will therefore cost a business roughly
“It’s important for all members of the cycle trade to understand that net profit is not just a goal, rather a necessity.” with the intention of making every product sold truly profitable, delivering a net profit in excess of, at the very least, 5 per cent. It is difficult for people to understand how it is possible that in a supposedly “booming” industry, the majority of employees could possibly be earning so much less than the national average.
£21,500, bringing up a wage bill by close to 25 per cent. Our suppliers have an important role to play, as do all IBDs. It is important for all members of the cycle trade to understand that net profit is not just a goal, rather a necessity. The car industry is a fantastic example of this: a quick look at your local major brand car
dealership will indicate just how enormous an investment the dealer has put into their business. They will only invest if they are making money – a car supplier is aware that his retailer has to make money, so they set a territory area to guarantee a certain level of business. The cycle trade, however, has access to very little information about the size of the market, due to an overwhelming absence of statistical research performed in the field. There is also a prevailing issue of certain IBDs actualising their growth potential by stealing other IBD sales, achieved primarily through reducing their own prices. German analyst firm GfK capture data across many areas of retail, and even provide a service to the cycle trade. A large proportion of the industry has yet to make use of this facility, however. People falling into this category may therefore be unaware that according to GfK BIKEBIZ SEPTEMBER 17
INDUSTRY ADVICE
data, in the first three months of 2016, two brands took over 50 per cent of IBDs’ bike turnover. Shops that failed to stock either of those brands will more than likely have had a tougher time over recent months than dealers who did. Using the provisions that have been offered to us is, in the long run, a more constructive way of boosting sales than underhandedly lifting them from our industry colleagues. Whether by accident or design, suppliers divide to rule. One online IBD recently turned over £7 million and declared a 0.8% pre-tax profit (£59K) – surely nobody in their right mind would offer them credit? But our suppliers do. This IBD continues to reduce my own chances of earning a proper return. In Harvard Business School jargon, these “zombie businesses” are known for spreading their unprofitable disease around the whole sector and infecting everyone. Suppliers BIKEBIZ.COM
“There is, in fact, a solution for every IBD whose owners believe business should be profitable and offer a worthwhile return: the solution is unity within the trade.”
become overstocked, and addicted to annual product changes. Readers may ponder what the benefit in sharing market information free of charge is – this is a fair question. But the point that no IBD who is looking both to make a profit and do a good job is your enemy absolutely needs to be driven home. There is, in fact, a solution for every IBD whose owners believe business should be profitable, and should offer a worthwhile return: the solution is unity within the trade. This can be achieved through collaboration: a dealer association, a marketing group, or brand control.
DO YOU HAVE SOME INDUSTRY ADVICE YOU’D LIKE TO SHARE? If so, we’d be delighted to hear from you! Share advice on anything bike-related, from Brexit, to suppliers, to legal issues, to general business management. Get in contact with BikeBiz editor Hayley E. Ferguson on hferguson@nbmedia.com to air your opinions.
Independent bike dealers are really only competing with other independent bike dealers. The multiples sell so many bikes that we can only stake claim to about 25 per cent of the UK market, though we do have nearly 50 per cent of the turnover. But for how much longer? Every time you match a price to a fellow IBD, or sell a bike on interest-free credit, you’re just cheating your business out of a proper return. The result of this is understaffed shops, with poor customer service, and overworked employees who are performing constant damage control to prevent frustrated customers from taking to social media to slander your company. Sharing industry knowledge with one another increases the chances that those in the trade will support one another. We need to work together to improve the state of affairs. www.bicyclechain.co.uk BIKEBIZ SEPTEMBER 19
CSG CONNECTION
CSG make a Connection Boasting the likes of Charge, GT, Cannondale and Fabric, distributor CSG is keen to show off the mountain of brand new products ready to hit shelves for the next year. Kieran Howells drops in on CSG Connection 2016 to get the lowdown on the '17 range... 2016 HAS been a year of rejuvenation in terms of innovation and fresh product stock for Cycle Sports Group. Whereas Cannondale often takes pole position in the CSG offering, a slew of major releases from brands such as Charge, Fabric and GT remind us of the distributor’s versatility. BikeBiz dropped in on the brand’s Dorset distribution and office complex in the sleepy seaside town of Poole on the last day of the hugely successful 2016 CSG Connection Show. New releases are the talk of the day, with so much being discussed that attempting to document it all would be near impossible. We start with a brand that this year, at least, are sticking to their guns with an updated, but not drastically overhauled, range. The brand has defined itself as a leader in the fixed-gear market amongst others, and with the new Plug 0 model, the brand has emphasised the simplicity of a 42t crankset and 16t freewheel on a steel frame, whilst increasing the bike’s versatility with 20 BIKEBIZ SEPTEMBER
the option of riding up to 42c tires (28c minimum). The Plug range starts at just £349.99 for the 0 and tops out at the £2,499.99 Plug 5, which benefits from a doublebutted titanium frame, carbon disc forks, SRAM Rival 1x11 groupset and Rival hydraulic brakes. Some of the biggest news for the 2017 range is the addition of a
frame features some clever craftsmanship from the designers at GT, featuring a C-shaped rear triangle that connects the seat stay and chain stay. This design diverts a great deal of force to the latter, which the brand says keeps the back end solid yet easy to ride. The bikes start from as little as £799.99. When talking about CSG, of
“Some of the biggest news for 2017 is the completely re-worked GT hardtail offering.” completely re-worked GT hardtail offering. Garnering a massive response from the dealers in attendance, the Pantera is a completely new bike for 2017 (although the name isn’t). Setting its sights well and truly on the trail market, the bike follows the current trend with beefy 27.5-plus wheels, a 120mm fork and an 83.5 degree head angle for smooth handling and versatility. The backside of the
course, there’s one brand that springs to mind above all else: Cannondale. The brand have gone from strength to strength in the last year, from winning the 2016 Cycling Plus Bike of the Year award for the alloy CAAD12 (RRP £3,499.99 for the Dura Ace model) which, at the top end, features a Shimano Dura-Ace drivetrain, BR805/785 hydraulic disc breaks, Cannondale’s own HollowGram cranks and a
Mavic wheelset, to releasing the all new ’17 SuperSix Evo Disc, which has undergone a painstakingly detailed redesign to sport discs whilst staying extremely close to the UCI’s strict 6.8kg weight limit. The brand hasn’t just had a good road year, either. The hype around the Rio Olympics has been a real struggle for CSG, who have been forbidden from mentioning the event due to sponsorship issues, but by the time this magazine is published, we’ll know whether the Scalpel-Si Hi-MOD race bikes have snuck their way into some significant events. The bike features a multitude of interesting features, such as the highly-compacted fibre linkage that features in a number of ’17 bikes, and is, according to CSG, extremely durable. The bike also features a Shimano XTR drivetrain and race brakes, Hollowgram cranks and a Cannondale Czero wheelset. The bike is truly a feat of engineering from Cannondale, but those keen to ride like the pros may just reconsider when they see the staggering £6,799.99 price tag. BIKEBIZ.COM
Thanks to Myown, the new fitting system by Prologo, it’s easy to find the saddle that best fits you.
1 CHOOSE YOUR CATEGORY
& RIDING LEVEL (Sport or Expert)
_TRI
_TT
_XC
_marathon
_DH
_W
_road
_enduro
3
2
MALE: 95-135 mm FEMALE: 125-165 mm Measure the space between your sit bones (ischial tuberosity) according to your gender and personal characteristics.
MEASURE YOUR BACK FLEXIBILITY MTB POSITON
ROAD POSITION
MEASURE YOUR ISCHIAL BONES
TT & TRI POSITION
4
CALCULATE YOUR BMI BMI (Body Mass Index) data is important to determine the force exerted on the seat.
Measuring pelvis flexibility allows the MyOwn system to analyze the way you sit on a bike and how much you are able to bend forward.
BMI
Weight (Kg) [Height (m)]2
> YOUR PERFECT SADDLE
CSG CONNECTION
After a brief interval in the day in which CSG treated those in attendance to a hearty BBQ, we jumped back into the action to take a look at some of the latest releases from clothing brands Sombrio (who have supplied CSG employees with some dashing check shirts) and Suogi. Sombrio is a brand with a serious heritage in mountain bike attire. The company was founded in 1980s Vancouver, Canada, and have been a mainstay in MTB culture ever since. The functional modern Sombrio collection is impressively comprehensive, and with the launch of the ’17 range, the brand is filling in the few holes left in their range. The attention-grabbing all-over print Renegade jersey is sure to be a hit with those looking to make a statement on a ride, with an aerial shot of a forest adorning the front. The shirt is one in a new series called the “Forest Collection” that all feature similar design imagery. The jersey is made using Cool Wik fabric, which can be found on various products in the line due to 22 BIKEBIZ SEPTEMBER
its comfort and strength. A welcome addition to the Sombrio collection is the introduction of the Women’s Noble Jersey. The new jersey is available in two colourways, including a loud marble blue, with white detailing, and a slightly more subdued baby blue version with black detailing.
use, and feature similar bold graphics to that of the blue women’s marble effect jersey. Continuing on the theme of clothing, Sugoi are keeping safety at the forefront of their new range with the inclusion of multiple garments that feature Zap highly reflective and breathable material.
“Sombrio is a brand with a serious history and heritage in mountain bike attire.” The jerseys feature practical three-quarter-length sleeves, and Chill Mesh fabric around the shoulders for increased breathability. A welcome sight in the range is the inclusion of a youth collection, which sees Sombrio very nearly replicating select garments from the adult range and essentially minimising them in children’s sizes 8-12. The kids’ jerseys are made of the same durable-yet-breathable materials that the adult race kits
The new material has been well-received by Sugoi supporters, who made it clear that breathable reflective gear was in demand. As a result the brand have released the Evolution Pro L/S jersey, that features a stylish geometric print across the chest, reflective striping, and the new material, a full riding kit including a jersey that features no fewer than six storage pockets composed of Zap material, both a cycling cap solely created from Zap
and the prize of the collection, the Sugoi RS Zap jacket, which as you may have guessed is designed completely from Zap material. Last, but by no means least, Fabric has spent the past year locked away in a lab, completely overhauling everything in the range, and creating every new product with a fresh and practical approach. The whole line features the same slick, polished chrome detailing which will prove extremely collectable to some. Standout products include the new woodhandled bike pump, which also features a large and easy-to-read pressure gauge, an adaptable head that will fit most inner tubes, a compact toolset – perfect for a jersey pocket or a frame bag – a range of bike lights including a USB-chargeable handlebar light, a range of ergonomic handlebar grips, and a new collection of saddles. According to CSG, the current range is the tip of the iceberg, and we can expect a high volume of products on the way, possibly as soon as the new year. BIKEBIZ.COM
MODEL B FLOOR STAND Q ROBUST Q RELIABLE Q DURABLE THE FEATURES: Height: 76” | Base assembly: 32”x20” | Weight: 24Kg Available in these colours: Q Black | Q Green | Q Blue
KESTREL was founded in 1980 and has developed a nationwide reputation in the cycle trade for well designed quality products.
Our products are manufactured in house and therefore we are able to modify our standard products when required.
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In May 2011 Kestrel was taken over by Pressco Precision Engineering.
WHAT OUR CUSTOMERS SAY ABOUT OUR STANDS: Hannie 08/08/2014 We have been waiting on this new clamp system for years where you no longer need to glue in the pads the best has got better. Raimond mertyl 09/10/2013 Best stansds ever, we have used between 2-3 repair every year to cope with our work of servicing Bikes and these stands are not that good so we invested in a Kestrel Model B Stand 2 years ago they cost a little more than the stands we were using but not much more,the Model B Stand Has paid for itself when compared to the others within the first year. we have now taken delivery of three others now and will only use Kestrel when repairing our Cycles. jamie fox 30/07/2013 I have been buying 2 repair stands per year due to them not being able to stand up to the tusk, i am now confident after buying this stand that it will give many years of service. an outstanding repair stand thank you Kestrel. J Spratt 23/07/2013 What a Repair Stand love it.
KESTREL
CYCLE STANDS
For All Sales and Enquiries:
TEL: (023) 9273 9479
30 YEARS OF BRITISH PERFECTION
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LETTER
DEAR BIKEBIZ Is something grinding your gears?
EXECUTIVE EDITOR Carlton Reid’s Brexit article stirred up some controversy last month. We thought the “leave” campaigners might like to feel equally represented in the current edition of BikeBiz, so we’ve chosen to print a letter sent through to us by a reader with whom the piece evidently did not resonate. Having left the content largely untouched, we ask you to please refrain from writing in to us regarding the editorial standard. Dear BikeBiz, With reference to the Carlton Reid article on Brexit, I guess he voted to stay in? More doom and gloom, he predicts, years of turmoil. I voted OUT, yes the pound against the dollar is not good. With the advice from my broker, I have ordered enough dollars until January 2017. We will still have to increase some prices, of course. In fact we have not put up prices to any degree for years. The talk of new tariffs that could take five to 26 BIKEBIZ SEPTEMBER
ten years, yet we have Australia and Canada already talking to the UK. If Mr Farage was to be given the brief to get these talks under way, I do not think it will take five years. You may love or hate Mr Farage, but one has to admit he made Cameron give us the vote for better or worse. Who can stop us starting talks now, this is business not politics. Lisbon article 50, stuff it. Get talking, what can Brussels do to us, the guillotine? Back in the days of importing from Europe, when the VAT had to be paid on importation, we all had VAT accounts with the bank; it was not a major problem. Moving goods through Italy, Belgium, Holland was no major problem as long as the VAT was paid on arrival in the UK. Going to Europe will be just the same, goods have invoices, the clearing agents will be back at the borders. More jobs for people. We used carnets to exhibit at European shows, the Koln and Milan Show, for example, never a problem unless you sold off the show
bikes, not bringing the stock home again. Then a small VAT to pay. I believe we should get behind government as we pull out of the constraint of the EU. The pound will steady, we will all be the richer outside the EU. The cycle industry has been up and down ever since I can remember, some 45 years. This is the same as any other industry. All commodities have down times. It is the poor weather this year that is slowing sales. We are told electric is the future, and yes it will be, especially if fuel increases. There is still a glut of oil so who is being greedy, not the petrol stations, but the suppliers. It is greed that has scared big business of the “out vote”, the basic sense to have our own laws, run by our courts surely is the correct way? Pulling out of a crooked corrupt club that affects all the population of the UK is not rocket science. Millions of our money wasted on brainless ideas. The overpaid faceless politicians now have to find real jobs. No more jobs for the boys? No Federal Europe for me. As for cycling, it has to be understood unless cars are banned from City streets we can never have cycling infrastructure as they have on the continent. Even then there will only be a percentage of the population that will cycle. We are overpopulated in all our Towns and Cities and cars should be banned, but other forms of transport are required as well as cycle safe routes. It will cause me some concern over the next months, but if the right people are in place and planning happens, then we will have our country back. Money for NHS Defence Apprentices Housing Education. The future is good, be positive. David Wilsher Mission Cycles Ltd. *Disclaimer: the views expressed in this article are not those of BikeBiz.
BikeBiz is keen to publish your opinions, whether you send them via email, Facebook, Twitter, BikeBiz.com or post… BIKEBIZ.COM
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MYSTERY SHOPPER
West Essex Our Mystery Shopper heads to the rejuvinated town of Harlow in Essex, to scope out the best places to get a bike…
STAR STORE
STORT VALLEY CYCLES The first stop on our journey lands us in Stort Valley Cycles. The shop is conveniently located on a main route into the town centre, and has taken up residence in a large converted barn. The vast and ecclectic range includes an impressive range of mountain bikes. We were welcomed in straight away, and shown around by the friendly store clerk, who appeared more than happy to patiently walk us through the various elements to take into account when purchasing a bike. We were happy to find his manner informative and thorough, without coming across as condescending. Whilst in the shop, we were pleased to witness another employee helping a customer attach a bike storage unit to their car roof, which demonstrated just what an asset the current staff are to the store.
BIKEBIZ.COM
“The market is bursting with local businesses, keen to convert younger generations to the virtues of cycling.”
HALFORDS The slightly out of town Harlow branch of Halfords boasts a vast floorspace and an upper-level dedicated solely to cycling, garnering it a place on our route. We were, however, disheartened to discover a small and almost exclusively low-end selection of bikes. After almost half an hour of browsing, we were finally approached by the one member of staff managing the area. When questioned about the range of mountain bikes, and quizzed for information and advice, the store clerk made it very obvious that she had little to no experience with bikes, and had no knowledge to impart on the subejct. She did, however, direct us to the brand website, where she said we would find the answers to all of my questions. Despite the large floor space, the meagre range of bikes and poor service tarnished our visit a great deal.
BIKEBIZ SEPTEMBER 29
MYSTERY SHOPPER
LEE VALLEY CYCLES Located on the edge of a bustling suburban estate, one might expect the small Lee Valley Cycles store to deal almost exclusively in the childrens market, yet this is far from the case. Upon entering the shop, we were greeted immediately by the owner, who was more than happy to talk us through almost every bike in the shop, and readily highlighted the pros and cons of the mid-to-higher-end products. We discussed carbon frames, and the difference in quality of Suntour and RockShox forks. When given a liberal price range, the clerk directed us to a second-hand Santa Cruz custom-build, which he was selling at an extremely reasonable price. From talking to the clerk, it was obvious that he was drawing on years of personal passion and experience: when speaking to new cyclists, this often proves to be essential.
SUMMARY
WHEELPOWER Tucked down a backstreet in the outskirts of the town centre, the family shop Wheelpower features a wide variety of bikes, packed into a relatively small floorspace. Whereas the exterior leaves a lot to be desired in terms of signage, the friendly young man who served us seemed enthusiastic about helping us with our search. Like others in the new-town of Harlow, the shop focuses almost exclusively on family-friendly hybrids, low-end upright bikes and mountain bikes, but still had a reasonable selection of low-to-mid-range hardtails on the shop floor. Despite the limited range of high-end bikes to discuss, the clerk still demonstrated good knoweldge, recommending a reasonable mid-range bike for our needs, and offering to order in something in a higher price range at our convenience.
30 BIKEBIZ SEPTEMBER
A1 MOTOR STORE - CYCLELIFE Much like a standard branch of Halfords, Cyclelife deals in both the bike trade and car parts and accessories. This means that the bike selection is limited to around ten models in store, with others displayed outside. We were, however, warmly greeted by the shop assistant, who was more than happy to discuss the range in full. The bikes on display were in the low-end, but given the out-of-town location, the choice in stock was obviously to cater to the local browser market than to draw in destination shoppers. Regardless, the clerk confidently talked about the range, and walked us through the various attributes that differentiate a hardtail mountain bike from a full suspension. Whereas Cyclelife may not cater to a very wide market, for young children and casual riders, the level of attentive service is more than adequate.
Harlow is a classic example of a post-war new-town, complete with dramatic water features and rows of concreteclad store fronts. The town is constantly expading, and with more young families moving into new builds every day, the market is bursting with businesses, keen to convert the younger generations to the virtues of cycling, and do so by filling their shops with family-friendly bikes. Whereas this means there is little-tono presence of high-end bikes in the town centre, our star store this month, Stort Valley Cycles, provides an oustanding range, and compliment it with informed advice, and attentive customer service.
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ADVERTORIAL
GREENOVER
The scooter that grows with its user Distributor Greenover Sports think their new product will ensure loyalty from the customer’s earliest steps... THE INDUSTRY is increasingly making way for children’s products that grow with their users, including several balance bikes released earlier this year. And despite irrefutable controversy surrounding kick-scooters in the cycle market, they certainly can’t be faulted for encouraging outdoor activity in children who are too young, or nervous, to use a bicycle. This, in turn, is likely to foster a generalised interest in human-powered, single-track and multiple-wheeled vehicles from a young age. In light of these facts, action sports distributor Greenover have passionately shared news to the cycle trade of Globber’s 5in1 kid’s scooter, which includes five BIKEBIZ.COM
adaptations that progress with a rider’s age, ability and confidence. Features range from a parents’ push-along with removable footrests to a toddlers’ balance ride-on, eventually converting into a child’s first scooter with heightadjustable handlebars. With high-rebound polyurethane wheels, dual-injection material, and ergonomic designs, Greenover maintains that the scooter brand provides a “quality range for the whole family.” Safety features, such as a low footboard, simple footbrake, and steering lock system, are amongst the reasons that Greenover consider Globber to be a brand of thoughtful design. The distributor
insists that these attributes will encourage cycle enthusiasts to return as customers for years to come. The three-wheeled scooter won two awards before its official UK launch in May, including Best Toy award at the Toy Fair and the Best Toy Award at the International Nursery Show in Harrogate. Judges reportedly gave praise to the longevity and quality of the product’s design, which enables it to adapt and grow with a child. Once the rider has outgrown the 5in1, parents are able to invest in Globber’s two-wheeled scooter. With height-adjustable handlebar and soft rubber deck, the Fix Up model enables children aged six
years and over to use the product into their early teens. For the adult market, commuter scooter K180 features large 180mm wheels, ABEC 7 bearings, and a patented piston-assisted folding feature. This could be a welcome addition to keen cyclists whose commutes do not yet include cycle-safe routes. On the product, Luke Maker, head of sales at Greenover said: “Whatever age or ability, Globber have a model for all the family – it couldn’t be easier to engage with your customer base. The quality and finish, in my opinion, offers the best value for money in this category, and the start of a lifelong brand relationship!” BIKEBIZ SEPTEMBER 33
THE CYCLE SHOW 2016
THE CYCLE SHOW (TRADE DAY) SEMINAR SCHEDULE 2016 Thursday 22nd September (Trade Day) SHOW OPENS: 09.30 10.00-11.00 Bicycle Association gathering - Tour of Britain café/bar 11.00 - 11.45 CARLTON REID - BREXIT AND BIKES BikeBiz’s Executive Editor will be hosting a trade focussed discussion on the possible outcomes of recent events for the UK bicycle indsutry and how to plan and prepare for them. 12.00 - 12.45 EVENT LAUNCH 13.00-13.45 CYTECH - COMMON EBIKE PROBLEMS AND FAULT DIAGNOSIS Learn how to spot the most common problems mechanics are likely to encounter when booking in ebikes for repair in the workshop, concentrating on ‘intelligent’ ebikes that can be fault found using a computer and the more basic ‘non-intelligent’ ebikes which require more thought to identify potential problems. 14.00-14.45 LIGHTSPEED EPOS SYSTEMS - SHIFTING GEARS: CHALLENGING THE STATUS QUO OF THE BIKE STORE Many bike stores struggle with value perception from their customers. Perhaps it’s the casual atmosphere or the lack of sophisticated systems that results in a reluctance to spend. Whatever the case, this perception has to change. Join Lightspeed’s Noah Hayes for an enthusiastic overview of how bike stores are harnessing digital technology to diversify their sales channels, increase their profits and keep their customers coming back time and again. 15.00-15.45 BIKE CHAIN RICCI - WHY HE LOVES THE SPORT AND HIS PASSIONS BEHIND RETAILING Making it work, successful tips learned through experience, thinking outside the box, thoughts about our industry and possible solutions for the independent retailer. 16.00-16.30 CYTECH - SUSPENSION BASICS A brief overview on how suspension works, looking at springs and dampers and the linkages that drive the suspension along with some common issues surrounding suspension. SHOW CLOSES: 18.00
BIKEBIZ.COM
The Cycle Show is back in full force for 2016 with over 300 industry exhibitors, three action-packed days and 27,000 visitors descending on the Birmingham NEC... BIRMINGHAM’S BIGGEST cycling convention, the Cycle Show, is back again after a monumental 2015 event, in which we saw products and innovations from the likes of Chicken Cyclekit, i-ride, Madison and Moore Large amongst a host of over 300 of the industry’s biggest names, alongside some exciting newcomers. 27,000 visitors are expected to descend on the NEC between September 23rd and 25th to see what’s in store for the upcoming year. If you couldn’t make the event last year, do not despair, as the current exhibitor numbers are on track to smash last year’s. Latest sign-ups include the likes of Zyro-Fisher and Avocet, and that’s not all. 2016 will see a collaboration between the show and cyclespecific clothing brand VeloVixen, to debut the first ever womenspecific area. The new zone will dedicate all of its 1,200 square foot floor space to
practical demonstrations, guest talks and Q&A sessions throughout the three-day event. Guests already confirmed include Olympic gold medallists Jo Rowsell Shand and Dani King, Tour De Force organiser Sarah Perry, Double World downhill champion Manon Carpenter from Madison Saracen Factory Race Team and Total Women’s Cycling Editor Michelle Arthurs, amongst others. The women’s area isn’t the only new arrival to the Cycle Show, with Radon, Orbita and Megamo making their debut in the UK at this year’s event, and the opening of a brand new hall to house pro mountain bike rider Sam Pilgrim’s freestyle dirt jumping contest. Elsewhere, attendees will be welcome to come and check out a new eMTB test track, where they can try out the latest e-bike technology from Cube. Get your cycling gear ready, because Cycle Show 2016 is nearly here! BIKEBIZ SEPTEMBER 35
THE CYCLE SHOW 2016
36 BIKEBIZ SEPTEMBER
BIKEBIZ.COM
THE CYCLE SHOW 2016
THE CYCLE SHOW EXHIBITORS LIST 2016 1partCarbon 21 Virages 2pure ltd 4iii 50cycles.com - Kalkhoff Electric Bikes A Cycling Experience Aftershokz Sport Headphones Amba Marketing Amps Electric Bikes Ltd ARCC Innovations Association of Cycle Traders (ACT) Avocet Sports Batribike Electric Bicycles BBB Cycling BC - Before Carbon Srl S Beauty Gate Ltd Beet It Sport Berganti Bikes BETD Components Ltd BG Bikes Bianchi Bicisport Srl Big Bobble Hats Bike Box Alan Bike Exchange Bike Fun International Bike It International Bike Lights UK Bike Register BikeBiz Magazine Biky Biky Bimp’air Bloomsbury Publishing Plc BMW Group UK Boardman Bikes Ltd Bob Elliot & Co Ltd Bon Courage Bosch Brainy Bike Lights Brightside Bike Lights Ltd British Cycling Buhel UK Byocycles Ltd Cafe Coppi Ltd (HK) Campagnolo SRL Cannondale Canyon Bicycles Casa El Zaguan Chia Charge Chicken Cycles Chicken Cycles Cicerone Citrus-Lime Colnago Condor Cycles Ltd Costa Blanca Bike Hotels S.L. Coyote Sports Crud Products Cube Custom Canopies Ltd Cycle Clinic Cycleguard BIKEBIZ.COM
L28 H11 L25 F77 J141 L76 L30 H145 J131 J135 F48a D51 K190 G61 D69 K10 G154 L70 G12 G31 H101 D29 K131 F48 F29 A45 F35 K26 J90 M80 L17 F10 L82 C21 B41 M71 K8 K65 G34 F49 T1 M27 K145 G8 D13 C41 K63 K76 G7 D24 D26 L47 M60 H81 G101 L75 G43 H140 J51 G10a J44 A50
Cyclescheme L57 CycleWiz Ltd K14 Cycling Plus/Mountain Biking UK A25 Cycling UK L61 Cycling World D67 Cyclist Magazine F67 Cycology L53 Cytech D75 Cytronex J121 Damson Audio K6 Dare2b H35 Datatag ID Ltd D25 Deda Elementi G111 Dillglove Ltd / SMP4Bike D61 Division Sports K3 Dog’s Trust L26 E Rider Ltd K155 Eat My Dirt F1 EcoVoltz K200 Elivar (UK) Ltd. H6 EMC2 - Casada K11 Endurance Conspiracy K25 Eskuta Limited J123 Evopos UK Ltd (Barclays Business Services) M69 Exodus Travels Ltd L73 Explore Worldwide K72 Extra UK Ltd G81 Extra UK Ltd G91 Eyepod Opticians Prescription Cycling Specs K15 Fat Lad At The Back (FLAB) K13 Fibrax Limited F45 Fletcher Stewart H1 FLI Distribution H126 Four4th J31 FSA G65 Garmin A41 Garuda Sports J45 Gear Club Ltd G71 Geax-Vittoria Spa D23 GO PRO K7 Grapefruit L19 Green Jersey Cycling Tours K71 Grn Bikewear H154 Gwynedd Council L78 Haibike K149 Hangman Cycling K22 HB Designs Ltd G47 Headkayse H3 Headwater L77 Help for Heroes B71 Hengyue Technologies J139 Henty G14 High 5 B32 Holders and Mounts (PDA Hut Ltd) K5 Hope Technology G52 Hotelplan Ltd L79 Hotlines Europe Ltd A70 Huez J33 Isla Bikes A80 ISON Distribution G147 Jet2 Holidays L63 Jlaverack F38
Juicy Bike K152 Kiddimoto D22 King Meter J137 KMC G113 Knog C36 Kross UK H141 KTM Bike Industries H121 Kwikfold Ltd K150 Ledco Ltd J34 Legend International Ltd. G32 Lexham Insurance Cons Ltd G13 Lightspeed M78 Lusso Clothing J32 Lyon Equipment Ltd G137 M-24 F6 Madison - Compressport / Elite / Lazer / Hump / Madison Clothing C11 Madison - Shimano / Pearl Izumi / PRO B11 MAGURA L59 Maypole Ltd G5 Megamo A43 Merckx Bikes - 2pure Ltd B21 Met B31 Miche C1 Micro Scooters F81 Mirada H10 Momentum Electric K123 Mondraker C35 More Adventure L81 Myklops H12 Nairn’s Oatcakes G6 Naked Runner G9 Nitro F69 NRG4 K9 NRG4 Distribution H92 Nukeproof A42 Oakley J43 Optimum J38 Orange Mountain Bikes G41 Orbita Bikes L65 OTE - Raleigh UK Ltd D48 Owleye / Gloworm G143 Paligap Ltd - Ale H4 Pedal Nation K74 PediBal Ltd D1 PitBitz Ltd D65 Planet X Ltd G9a Planet X Ltd H21 Primal Europe Ltd H91 Pro Vision Cycle Clothing Ltd G11 ProAnox / BioGenesis UK H8 Procon Vehicles H7 Pro-GreenMx G10 Protect Your Bubble L56 Pulsin D49 Quest 88 G152 Radon B51 RDR Italia H152 Ribble B23 Ridley / Saracen / Ridgeback / Genesis A31 Roodog eBikes K153 Rooie Ltd K12
Rose Bikes D41 Rouleur B73 Royal Dutch Gazelle K127 Ryedale District Council K73 Salice D5 Schwalbe A21 Scimitar Sports UK Ltd J41 See.Sense J95 Selle Italia/Sportourer G115 Shand Cycles F63 Shift Retail M65 Shimano Steps J134 ShredXS F7 Simplon D47 Sorrymate.com M26 SPET - Turismo de Tenerife L71 Stealth A27 Stephen Roche Cycling Mallorca L74 Stique Ltd H27 Storck Bicycle G121 Streetstyle J145 Sugoi - The Cycling Sports Group G3 Sure Clinic J111 Surf & Turf Instant Shelters M84 Target Velo F8 The Roofbox Company M61 Tip Top M82 TMR Designs K1 Torq Ltd D11 Transition Bikes H81 Trek L41 TrueStart Coffee D87 Ultimate Sports Engineering Ltd H61 Upgrade Bikes - Kinesis / Lezyne G15 Upgrade Bikes - DMR / ISM / Reynolds / Praxis / Pivot / Vee / Effetto / TRP / X-Fusion H19 Urban Moto Limited M63 Ursus Spa H125 USN UK M75 Vaaru Cycles Elite Titanium Cycles J47 Van Nicholas Bicycles G131 Vaude (UK) Ltd M70 Velo 100 L67 Velo Vixen G21 Velodrome Publishing F5 Velosure Cycle Insurance J37 Velotech Services H13 VISIJAX® F9 Vitabri L16 Vitus Bikes H131 Weldtite Products Ltd H65 Westfalia UK Ltd H25 Whyte Bikes / Wilier Bikes J71 Witter Towbars L58 X-Bionic H31 Yellow - Giordana / Assos / Rudy Project A35 Yellow - Pinarello A11 Yeti C37 Zaini Hats F3 Zefal H15 ZipVit G45 ZyroFisher H45 BIKEBIZ SEPTEMBER 37
www.bob-elliot.co.uk
01772 459 887
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GOODORDERING
In the bag Laura Laker discusses ambition, business growth, external investment, and the importance of good customer service and a positive attitude with Jacqui Ma of GoodOrdering, a Hackney cycling startup with big ideas... I’M SITTING with Jacqui Ma, the brains behind Hackney cycling startup GoodOrdering, in a sunny courtyard beside her popup shop, the Cycling Store, near Broadway Market. GoodOrdering, which sells 1970s/80s-inspired bike bags (for busy, organised people, Jacqui tells me), has gone from strength-tostrength, now in big-name shops in Seoul, with an upcoming collaboration with Transport for London (TfL), and another potential popup in the swanky Hoxton Hotel. She recently won one export award and is preparing to present at the prestigious National Business Awards in November, having been nominated for New Exporter of the Year. Her success since the founding crowdfunding project in 2012 is arguably thanks to an aptitude for relationship and communitybuilding, and her back-to-basics customer focus, as well as a product people like. She calls it opportunism. True to form, Jacqui, a designer and former trend forecaster, has used her three month bricks-andBIKEBIZ.COM
mortar base, which closes at the end of August, to build contacts, get to know her customers, and collaborate with other startups. “It’s part curated trade show, and part boutique,” she says of the trendy, minimalist shop under the railway arches, which sells everything from cycling-inspired clothes and Wow bike stands to Swifty Scooters, bikes and, of course, her GoodOrdering bags. “Hackney’s got such a massive cycling culture – for a lot of brands
businesses, and partly because Jacqui’s proposal included innovative ways to get people through the door. She, and Cycling Store collaborator, Naomi, wanted to create a buzz around the space, to turn it into something of a cycling hub. They host weekend bike markets and events in the courtyard to draw people in. Stock changes continually, and is mainly from small brands, from Bike Nicks to Tracey Neuls, to the
“We’re really aware of not wanting to compete with others.” Jacqui Ma, GoodOrdering that aren’t based in Hackney, it gives them presence and allows them to dip their toes in the water through us.” Rents in Hackney are sky high; just yards away a branch of bike café Look Mum, No Hands, was priced out last year. The popup’s affordability is partly thanks to the owners’ keenness to nurture small
People’s Poncho, the aim being to fill in the gaps of, rather than compete with, the local cycling market. “We’re really aware that we don’t want to compete [with other businesses],” she says. “We invite all of them to the parties and they all come, and we lend each other things. We sold a bike and the
customer wanted a pannier rack put on it, so we sent them across the road [to the Hackney Peddler bike shop]. I think that’s the key thing, we’ve all got the same goal: to get people riding bikes.” The Cycling Store shares its courtyard with a nursery and an Italian restaurant, and passers-by pop in and try out bikes and kit, some for the first time since they were kids. “They come in and realise they don’t have to be wearing some really daggy hi-vis jacket, that ‘I can have nice stuff and ride a bike’,” says Jacqui. At this point, a Brooklyn couple on holiday come over. “You should get this into shops in New York”, the woman says. “People would love this.” This, Jacqui tells me, is how she met the special events manager at the Hoxton Hotel. They got chatting by chance when he visited the restaurant, and she pitched the idea of his buying a fleet of Swifty Scooters for guests; he went to his board with the idea for all three hotels, and they’re now in talks about doing a Cycling Store popup, BIKEBIZ SEPTEMBER 39
GOODORDERING
too. “It’s about being ambitious, looking at the bigger picture. The ethos of helping people out and it coming back around,” she said. It’s also apparently about juggling a lot of ideas, and knowing some of them take a long time to come to fruition. “This is what I’ve learned from the popup shop, you can sell nothing, sell nothing, sell nothing, and then one day everything changes.” Last week she signed a collaboration deal with TfL, to produce bags for the front rack of the Santander Cycles bikes for company promotions. Amid all this, there’s a new black, roll-top range in the pipeline, to appeal to the male customer. In three weeks Jacqui is presenting to the Lloyds Bank National Business Awards, having already won the UK Export Excellence Awards for Best First Time Export, thanks to GoodOrdering’s success in South Korea. Her big export success was 40 BIKEBIZ SEPTEMBER
serendipitous. A Korean businesswoman photographed a GoodOrdering bag she spotted in Seoul, and found Jacqui via a reverse Google image search. She eventually flew over, and bought £100,000 worth of stock as part of an exclusive deal. Jacqui’s bags are now in what she describes as the Selfridges, Paperchase and Urban Outfitters of South Korea, as well as a
“I guess it’s about having a positive attitude,” she says. “We can’t do anything about it now and luckily I don’t have that much supply chain in Europe itself. Also the affordability of a UK brand is improved, so I’m trying to think of all the positives.” “For me it’s about having genuinely good customer services. In these weird times, it’s back to basics – not trying to be too clever,
“It sounds so obvious, but all my customers are people.” Jacqui Ma, GoodOrdering permanent shop in the hip Gangnam area of Seoul. GoodOrdering Korea even sponsored the Brompton World Championships in South Korea. In the UK, her bags are sold in Evans online and though the British high street is still a market to crack, Jacqui’s focus is on export, ideally in North America and Berlin. Which brings us to Brexit.
it’s better to just to be authentic. She’s running a small company, which she uses to her advantage: by knowing her customers and being in touch with them personally, Jacqui knows who’s willing to wait if needs be, and who isn’t. “It sounds like such an obvious thing, but all my customers are people. They’re stressed about
work or they’re stressed their package might get delivered to the wrong place.” She says: “Naomi is a real advocate of knowing your customer because that’s the way you can target them.” Jacqui describes her customers as efficient people, 90 per cent women, who like the pockets because they suit someone multitasking between work, childcare and social arrangements. Although she has an online presence, including with her #GoStyleDose Instagram photos of stylish London cyclists, Jacqui still believes the personal touch is key. “If there’s one thing that your physical efforts should go towards, its either replicating or creating some kind of real community, whether it just be little touchpoints of ‘every Tuesday night we do an event’, or ‘come and pick it up here’.” www.goodordering.com www.facebook.com/goodordering twitter.com/goodordering www.goodordering.tumblr.com Instagram: @goodordering BIKEBIZ.COM
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Darkness destroyed
Now a key player in cycling, lighting manufacturer Xeccon has experienced rapid growth of late, earning a number of patents and design awards. Moore Large explain why they think the future is bright for this brand... A CREDIBLE history within the bicycle light market since their establishment in 2007 – and a reputation for innovation, durability, quality and value for money – have led Xeccon to be selected for distribution by Moore Large. Having worked with the brand on their own product lines in the past, the suppliers are pleased to report being extremely impressed with Xeccon’s “unrivalled quality and reliability”. Due to the time and money directed at the lighting company’s research into and innovation of novel technology, Moore Large maintain that they are able to offer dealers great margins, a range whose price points vary from entry-level to ultra high-end, and a brand that will “continue to be at the forefront of product development and innovation.” With a product line boasting some tremendously unique attributes, the range covers a variety of technical 42 BIKEBIZ SEPTEMBER
specifications to fit right across the current lighting market. For many years, Xeccon have been using their knowledge and experience to manufacture lights for numerous global trademarks. In recent times, however, they’ve chosen to pour their efforts into establishing themselves as an
behind, the collection spans lighting from ten to 5000 lumens. The front light series covers ultra high-power to mid-power bicycle lights starting at the 1300 lumen level and going up to an immense 5000 lumen level. These are all separate battery-pack front lights, and can be split by wireless and
“Future areas of improvement could be in packaging, POS, and marketing.” international brand of their own. On this subject, Moore Large assert that Xeccon “thrive on innovation,” predicting that it “won’t be long before they are established as the light brand to be seen with. With inventive features like the Smart Brake Indicating System, which identifies decelerating and triggers a light onto ultra-bright mode in order to alert vehicles
wired versions. The mid-power rechargeable front light range includes 150 to 600 lumen models, with key lines Milan and Paris. Finally, rear COB LEDs feature Smart Brake Indicating in both day and night riding modes. High-power front lights are available with a remote control to scroll through modes; this can be set to send the device into a
super-bright overdrive setting, switching instantly to the maximum lumen setting for the entire period over which pressure is applied to the remote. The future for Xeccon looks bright, but at the moment they’re the new kids. It’s early days, and there is a lot more work to be done on the range to render it a recognised family of products in years to come. As the brand’s sole UK distributor, Moore Large cconfirm that currently, there aren’t too many gaps to fill, but that the company are always looking to progress. Future areas of improvement could conceivably be in packaging, POS, and market ing. The full range of Xeccon cycle lights are available from Moore Large, whose area managers welcome the opportunity to present this range to any retailers interested in further discussion. www.moorelarge.co.uk BIKEBIZ.COM
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DEALER PROFILE
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Fitzrovia Cycles has been trading for over six years.
Fitzrovia Cycles This month Kieran Howells talks to Tom Hipwell of Fitzrovia Cycles about custom builds, the Olympics, and what it’s like to run a London institution... THE FACE of London’s cycling scene is ever-changing. In a time of slow sales, even sticking around for a year or two is a big achievement. This, however, is not an issue for Tom Hipwell and his partners at Fitzrovia Cycles, who for the last six years, have carried on in a 30-year tradition of being one of London’s most recognised shops. The name may have changed, but Hipwell and Co aren’t looking to lose the small-town bike shop vibes any time soon. Tell us about the shop’s legacy. There has been a bike shop on this site for over 30 years. The current owners, including myself, took over and changed the name about six years ago. We all worked at the shop when it was Cavendish Cycles, and we were looking for premises BIKEBIZ.COM
in the area to open our own place. It became available and made perfect sense, considering we knew the business, we knew the customers, and we liked the location. What approach do you take with regards to how the business is run? We run the place like a shop that we would want to go to. We try to maintain the small-town local bike shop vibe, even though we’re slap bang in the middle of London. We’re not really a showroom kind of bike shop. I think the trick is having great staff who enjoy what they do – it’s nice just helping someone out and doing a good job on anything from a build to a tire change, instead of going for the hard sell the whole time. I don’t
think that approach gets you anywhere.
going to destroy them if they go missing.
Fitzrovia is one of the busiest and most affluent areas in London. Do you find that you’re dealing with almost exclusively high-end stock? We cater to both extremes really, as we get a lot of commuters coming in early before work, or at lunchtime. We do entry-level bikes, and we do a lot of maintenance on those kinds of bikes, but we also often do custom builds that are between four and five grand, minimum. So really, we do work with the whole broad spectrum of the market. There are all different kinds of people from different backgrounds working in London, and most of them aren’t interested in expensive swanky bikes that are
We’ve just seen the conclusion of the Rio Olympics, in which England has cleaned up in cycling. Do you think that this will affect purchasing trends? I don’t think it inspires people who wouldn’t already be getting on a bike to ride one. I’ve noticed this year that we haven’t sold a huge number of bikes. We’ve done a lot of maintenance and custom builds, but I think since the Olympics have been going on, sales have picked up a lot. So, I guess that speaks volumes about how people are enthused by the British team doing so well – the coverage in the British media is amazing. A lot more people can see the events, and can see what road cycling or track BIKEBIZ SEPTEMBER 47
DEALER PROFILE
cycling is really like. Plenty of people who are already into the sport will be persuaded to go for a ride. How has the last year been for you? Winter seemed to go on forever, and I don’t just mean the season. The winter slump dragged on about two more months than usual. It was quite hard to get business going when we were expecting to catch up from winter by now. That’s made it quite hard to push through and get sales back to where they should be. There are a million different contributing factors: people have less money in their pockets, consumers have moved to buying things online, and more bike shops are popping up around us. Yeah, it’s been pretty long. How much is the Brexit referendum result going to impact you? We’ve noticed the effects pretty BIKEBIZ.COM
quickly; a lot of price hikes are probably going to be passed on to the consumer. Those ten to 20 per cent increases are going to put customers off. Also, things like importing stock from other countries [are becoming more difficult]. I mean, I had a box delivered, forgot to pay one day,
make a conscious decision to sell vintage builds? It was definitely borne of a hobby and passion: everyone in the shop loves to use vintage frames, and steel is very comfortable to ride. The number of frames we currently have is nothing compared to how many we used to stock. I account
“We run the place like a shop that we would want to go to.” Tom Hipwell, Fitzrovia Cycles the next day the price had gone up by over £100. It was insane. Things like that mean that I’m going to be reluctant to buy stock from those suppliers again, not because there’s anything wrong with the company, but because it’s just not worth it. The shop floor features a number of vintage frame rebuilds, is that just a passion of yours or did you
the decrease in that side of the business to the fact that there are a lot of new companies who are custom-building frames in central London, so we’ve seen a decline in the demand for vintage custom builds. It’s still a huge passion of ours though. How much of your business is attributed to your mechanics?
Probably the majority of it – around 70/30? I haven’t thought about it in those terms before, but it’s very much the bread and butter of our business. How do the large mergers of brands like Zyro and Fisher affect your trade as an IBD? I don’t think that it makes too much difference really. They could potentially offer bike shops better prices. Are we going to get better deals just because they are now one company? I really don’t know. I think what will keep bike shops open is some form of regulatory body, which can monitor what is sold online. I don’t have a problem with a product being cheaper, but it’s about how low the price is. Buying online, you expect to buy a product for less, and that’s fine. But when it’s at the stage where it’s cheaper for us as a retailer to buy online than to purchase from the distributor, that’s just wrong. It’s just ridiculous. BIKEBIZ SEPTEMBER 49
GARMIN
Garmin takes it to the Edge With the release of the new Edge 820, Garmin is looking to corner the cycle tech market – but how does the new cycling computer fit into the brand’s device ecosystem? Kieran Howells finds out… IN MID-July, BikeBiz attended the launch of the new Garmin Edge 820. The device is the latest in a new series of appliances that concentrates primarily on the efficiency and fluidity of effort-free connectivity. By all accounts, the range has been a resounding success. According to European product manager Andy Silver, Garmin “know that safety is a big issue amongst our customers, and to date, the Radar is Garmin’s best-selling product on Wiggle.” When we first set eyes on Garmin’s latest offerings at last year’s trade shows, the hype surrounding the Vector and Varia ranges was met with enthusiasm, with the latter being a major step forward in terms of cycle safety. This year, Garmin isn’t disappointing in product innovation. The popular Edge range has been a staple in fitness tracking and data management for many years. The simplicity and efficiency of the Edge 20 (and 25) and hard-to-beat map services on the Touring model are popular options for many cyclists. 50 BIKEBIZ SEPTEMBER
Whereas past models have been well-received by the cycling community as a whole, no previous Garmin product has come close to the myriad of features presented in the 820. So where do we start? First things first, physical changes. The 820’s relatively sleek design follows in the footsteps of its predecessors in terms of form, with one significant change.
of Garmin’s safety products. An ingenious change to the product is its use of the internal accelerometer, which will detect unusual and potentially damaging collisions, and immediately alert a previously-decided-upon emergency contact. The 2.3” touch screen still displays maps and other downloaded content extremely well, and will remain functional, we
“No previous Garmin product has come close to the myriad of features presented in the 820.” Whereas before, the map’s system relied solely on an external SD card slot, into which the user loaded their preferable maps, the 820 has modernised the proceedings by losing the slot and gaining WIFI capabilities; this cuts the mental anguish out of finding new and exciting routes in unfamiliar areas, and introduces the 820 seamlessly into the ecosystem
are told, both in wet conditions and when operated by cycling gloves. The upgrades don’t stop externally. The easy-to-navigate and fully customisable software is what will convince most. Garmin’s answer to the App Store, Connect IQ, is well-stocked with a host of downloadable content, and the heightened connectivity makes downloading ride data far easier
than in previous models. A particularly fun feature, which we envisage will make a serious impact on how people socialise whilst riding, is Grouptrack. In essence, this completely new app allows riders to make themselves discoverable (or undiscoverable) to friends and fellow riders, and then tracks where in the local vicinity other group members are. At the event, Garmin’s head of marketing, Richard Daesh, highlighted one of the many ways the system can be used, suggesting a follow the leader-type game. Users can easily add any other riders in the local area, or specifically search for up to 50 – we’re told this number will grow as the software develops – friends or teammates. This makes jumping on group rides, cycling with friends, or simply making yourself undiscoverable and taking a solitary trip, extremely easy. As such, the device could forecast the end of getting lost on group rides, and facilitate last-minute diversions on a planned route, leaving you safe in the knowledge of exactly where your mates are. BIKEBIZ.COM
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BIKE RENTAL Cycle Brighton decided to purchase an industrial property
Rental arithmetic Is cycle hire a feasible option for struggling independent bike dealers? This month, Kieran Howells takes a look into the inner workings of three successful cycle hire businesses to answer the question…
Brighton Cycle is host to a varied selection of rentals
BIKEBIZ.COM
LET’S FACE it, deciding on what extracurricular avenues to pursue can be a daunting activity. The interesting additions that supplement some of the UK’s most successful shops are inviting prospects when your shop is going through a period of low footfall, but adding to the bread and butter of the classic IBD can be a “make or break” move. To answer our question, we’re heading to the inner city of London, out into the countryside of Box Hill, Surrey, and down to the Brighton, East Sussex coastline, to speak to three business owners who have made cycle hire a resounding success. BIKEBIZ SEPTEMBER 53
BIKE RENTAL
Seaside: Cycle Brighton HOW DID THE BUSINESS GET STARTED? Stephen Bell: My eldest son was studying sports management. We had a long-term plan to open a sports business, and when we were on holiday in Spain, we were looking to hire bikes. There was a great delivery service, and I realised that there was no one offering a similar service in Brighton. We came back and did some research, and subsequently visited three of our other bike hire services in London, Oxford, Kent and Bournemouth. We talked to them about the logistics, and formulated a plan – we’ve now been open for around 14 months. HOW SUCCESSFUL HAS THE BUSINESS BEEN? SB: Well, we had a business plan and, 14 months down the line, are on-track to hit our targets, so it’s been successful in terms of meeting those numbers. We’ve doubled our income since last July. Whether that’s the most we are going to be able to make or it’s a plateau, who knows? WHAT DEMOGRAPHICS HAVE YOU BEEN RENTING TO SO FAR? SB: Our visitors at the moment are 70/30 tourists from Europe and local people who may have a relative or friend staying over, or maybe want to 54 BIKEBIZ SEPTEMBER
get back into cycling. I imagine that a lot of them will come to us a few times, and then if they enjoy it, they’ll get a bike. People with storage issues use the service to get on a bike, and students at the local university make up a decent percentage of our business. HOW DO YOU GO ABOUT MARKETING THE BUSINESS? SB: We knew from our research that we needed a really good website. So we invested to a degree in our site, as we knew that’s how most people were going to find us. That’s massively paid off. We find that probably 90 per cent of people find us through Google searches. This was critical, especially given our low-footfall store. We spend some money on Google ads, but really not too much. FOR OUR READERS WHO MAY BE LOOKING FOR AVENUES TO EXPAND THEIR SHOPS, DO YOU THINK THAT CYCLE HIRE IS A VIABLE OPTION? SB: I think it’s definitely a viable option. There’s an idealistic view of cycle hire out there, which is a complete misconception. People think that they can get a few bikes, rent them for a year or so, and then after that time, sell them at full trade price. That unfortunately is just not the
case. What makes bike rental practical for shops is taking on a large quantity of bikes. If you only have 20 bikes or fewer, it’s not going to make any major impact on your profits. There are economies of scale that you have to take into account to make it a profitable business, but if this is done properly, it can make a great addition to a business. Variation is also very important. We deal in mountain, road, upright, and even a small selection of e-bikes. We’re catering to pretty much every audience and don’t lose any business. HOW IS THE PROPOSED BRIGHTON BIKES SCHEME GOING TO AFFECT YOUR BUSINESS? SB: We knew before we set our business up that this was going to happen, and are completely supportive of it. It’s a good thing for the city, we’ll just have to reshape our business around it. We’ve spoken to shops in cities with a cycle hire scheme, and they’ve said that it’s not really a competitor for their trade, but obviously it’s going to make a difference to us. The main thing is that the bikes won’t be road, mountain or hybrid bikes, it’ll probably be a standard upright similar to those in London, so we’ll still be a significant business dealing in a varied range of bikes. BIKEBIZ.COM
BIKE RENTAL
City:
Countryside:
Cloud 9
C&N Cycles
CAN YOU GIVE US A BACKSTORY OF CLOUD 9? Adam Garrett: When we started the company in 2009, we wanted a place to work on our own bikes, and we realised there was nowhere that we could do that, so we opened a workshop in Camden. From there, we became busier and busier, doing custom works on people’s bikes – then we became a custom-build bike shop. WHERE DOES CYCLE HIRE COME INTO THAT? AG: We do one type of bike, and it comes in three sizes. It’s a fixed-gear, which is perfect for riding around flat central London where the shop is located. Having said that, we’ve had people rent them to ride to mainland Europe, such as Paris and down to the coast. WHY DID YOU DECIDE TO FOCUS ON FIXED-GEAR BIKES? AG: They’re ideal for rental as they’re very easy and cheap to maintain, simply because there aren’t any fiddly elements to break down. They also take up very little room, which, in central London, is a big concern. We wanted to get something of decent quality that wouldn’t be a devastating loss if it was stolen. WHAT INSPIRED YOU TO START A RENTAL SERVICE? AG: We were getting loads of enquiries about rental, and were turning away business. This was especially true when RideLondon was on, and so we got some bikes BIKEBIZ.COM
in for that. We only have a small range, but they are rented out two or three times a week. DO YOU HAVE ROUTES SET OUT FOR YOUR CUSTOMERS TO FOLLOW? AG: We don’t have any formal routes laid out, but we do recommend good journeys through London and the countryside. We often hire to people who are into cycling and have a friend staying with them – they don’t really need a route laid out for them. AT WHAT POINT DO YOU RENEW THE BIKES THAT YOU RENT? AG: We keep them constantly well-maintained, so really they won’t encounter any major issues for a good while, but around every eighteen months we tend to renew the whole range, which we then service, sell off and use the profit to purchase a new fleet. DO YOU THINK THAT ADDING A CYCLE HIRE BUSINESS ONTO AN EXISTING BIKE SHOP COULD WORK? AG: I think that if an IBD finds themselves with a significant amount of space that isn’t in use, it can be a great addition. If we were to open more shops, then we’d definitely offer a rental service too. If an IBD was to start a rental service, they’d need to make sure they got that news online. It’s important that they show up in a Google search, and just make sure people can find their information easily.
COULD YOU GIVE US A BRIEF HISTORY OF THE SHOP? Damian Pittock: C&N Cycles was established in 1978, so we’re coming up to 40 years of business. I took over the shop 15 years ago. We have three full-time and three part-time members of staff. HOW PROFITABLE IS THE RENTAL SIDE OF THE BUSINESS? DP: Last week we took as much profit on cycle hire as we did in the workshop, and that was two mechanics most of the week compared to bikes just rolling out the door. It may not look like a massive turnover, but when you look at the profit margin, it’s great for us. HOW DO YOU ADVERTISE THE SERVICE? DP: We’ve subscribed to a couple of hire websites and pay a small listing fee; we get quite a few enquiries from those. We also have the rentals advertised on our website, and have found that making sure we’re on the first page of a relevant Google search is very important. HOW OFTEN DO YOU RENEW THE RANGE AND WHY? DP: We do try and replace our rental bikes on a yearly basis: it’s more that they get slightly tatty than that they break down. We want people to know that when you hire a bike from us it’s not going to be broken and rusty. Also that means we have to do far less maintenance. Road bikes get a lot
less wear than mountain bikes, which can look quite tired almost straight away. WHAT’S THE MOST TIMECONSUMING PART OF RUNNING THE BUSINESS? DP: The most time-consuming thing is cleaning the bikes when they come back – parts-wise they aren’t being ridden to death so they are still very much in good condition. It’s the work hours that are more of a drain than anything. DO YOU THINK THAT A CYCLE HIRE SERVICE IS A FEASIBLE ADDITION TO AN IBD? DP: Yeah, I mean, it’s not our main source of income, but it’s definitely a great addition to our business. I think higher-end cycle hire is an interesting area, because people will travel a distance to rent a quality road bike. That being said, it’s more of an investment, and would take longer to get your money back. WHAT ADVICE DO YOU HAVE FOR IBDS LOOKING TO GET INTO RENTAL? DP: I’d go for the mid-range bikes – don’t go cheap. Stock bikes that you also sell, so it’s not just a hire, it’s a sales tool. I wouldn’t say it’s necessarily worth it unless you invest in a wide range of more than ten bikes. After all the stress of setting them up, cleaning, and servicing them, you can look at your profit margin and say “that was really worth it.”
BIKEBIZ SEPTEMBER 55
CITRUS-LIME
The importance of high-quality online product information Citrus-Lime’s Lizzie Mackay advises BikeBiz on just how powerful efficient website marketing, search engine optimisation, and the inclusion of engaging copy on product pages can be for boosting profit.. WHEN A customer walks into a shop, the staff will typically try to provide them with all of the information necessary to conclude that they should, in fact, purchase whatever it is that they’ve had their eye on. There’s no reason for the sales process to be any different when the customer is sat behind a computer screen. Admittedly, it’s far simpler to discuss a product in-depth when the staff and prospective buyer are face-to-face. But with a passion for the products that they stock and some basic knowledge of search engine optimisation, of course the same expert service can be offered on any company’s official website. A customer making a bicycle purchase in-store expects to receive expert advice from the shop staff, take the bike off its rack for examination, and possibly even take it out for a spin. These options are unavailable to the online shopper, rendering it all the more important that a business website provides comprehensive 56 BIKEBIZ SEPTEMBER
information about everything on offer. The separation between the “in-store” and “online” customer is no longer present: almost everyone will now check your website before visiting your store. An online offering should display information of the same quality as is available in the shop, because consumers are ever more frequently researching purchases ahead of time. Many online deals are lost because a business fails to deliver relevant information to their client, thereby discouraging them from making the purchase. Metadata can be a crucial part of informing someone to the level required to decide as to whether they should buy something – especially for higher-end merchandise. Taking a few moments to insert something as basic as a sizing chart on a product page can be the difference between making a sale and serving it up to your competitor on a silver plate. Not only does a lack of highquality online product information
“Many online deals are lost because the business fails to deliver relevant information to their client, thereby discouraging them from making the purchase.”
put a business at a disadvantage with their customer base, it also allows Google’s search engine optimisation (SEO) system to penalise the website at hand. If text is copied-and-pasted from an item’s original description, it will share features with many other websites, and will appear below competing websites whose copy has been customised in search results. Similarly, information that consistently contains typos can lower a business’s SEO ranking. It is essential to success, therefore, that business owners put in the effort to compose original, well-edited content for all stock included on their websites: simply writing about why a product is fantastic, or offering advice as to its upkeep, will considerably increase the number of hits you receive online. Citrus-Lime Ecommerce offers many tools to help business owners build a high-quality website – the team encourage interested parties to get in contact to discuss building a stronger online presence. BIKEBIZ.COM
ELECTRIC BIKES
Charge of the e-bike brigade In an age of uncertainty, e-bikes seem to be the great divider. With bike tech constantly evolving, Kieran Howells talks to Angus Williams, owner of Fully Charged, who is embracing it with open arms... IN TERMS of innovation, the e-bike industry is constantly expanding and diversifying with new products hitting the market every week. It is the case that in Europe these innovations are being celebrated and championed by the cyclecentric general population, reports of which have been trickling down to Britain for over a decade. Still, this bustling hub of e-trade grinds to a disappointing halt as soon as you hit the channel. We caught up with Angus Williams, owner of one of the premier electric bike specialists in the UK, Fully Charged, to discuss the current situation, talk about the future, and get an answer to a very important question: as the struggling cycling industry looks to the future, what will it take to get IBDs onboard with e-bikes? Can you give us some background on Fully Charged? Fully Charged is four years old now. It started as a pop-up concept, and then we moved into Globe House, BIKEBIZ.COM
which is where we are now. That was nearly two years ago. From the start, we’ve taken time to select our brands carefully; that’s why we’re happy in here. We have eight of the biggest e-bike brands in the world right now. How did you select those brands? Over time we filled in gaps, but from the beginning we were looking for the biggest and best manufacturers. The market at the moment is being flooded with e-bikes of all different shapes and sizes, everybody is trying to jump on the e-bike bandwagon, most of them are Chinese-made and we wouldn’t touch them for love nor money, mostly for things like maintenance after sale and guarantees, which are essential. Most of our brands are European. What reaction have you garnered from the London cycling community? We know our competitors, and
we speak to them quite regularly about the industry. There are two
“The market is being flooded with e-bikes of all different shapes and sizes, everybody is trying to jump on the e-bike bandwagon.”
Sponsored by
Angus Williams, Fully Charged
or three who are selling e-bikes well. We actually know a few more independent shops that have taken on e-bikes after visiting us and realising that there is big money in them. Being next to London Bridge station is phenomenal, because we get people coming to us from all over the country to get their bikes. Do you see yourselves as more of a destination shop than anything else? Yes, we are definitely a destination shop – we tend not to get masses of browsing customers. Have you found that there is a similar community surrounding e-bikes as the one surrounding traditional bikes? It’s very hard to tell, simply because they really are so new. There isn’t a network of dealers or a massive repository of knowledge, because the technology is extremely new. The people who own e-bikes are enthusiastic about them, but BIKEBIZ SEPTEMBER 59
ELECTRIC BIKES
they only skim the surface of the numbers of traditional bike riders in the UK. Have you found the bikes to be as reliable as you believe them to be? Yeah, basically you get the odd loose wire here or there, but those tend to be tiny little issues, the batteries these days are bulletproof. A few years ago they had issues like very specific charging and usage times, but now they don’t have any of those problems. They’re really amazing! How is Brexit set to affect your business? It affects us a lot. The brands have had to pass on those costs, and we’ve had to charge more, which we don’t want to do at all – but we don’t have a choice. Overnight, half our bikes went up in price by 25%. What bikes do the customers request most frequently? It’s not really a request thing. They know what they want to spend, roughly; our customers are investing a fair bit of money, so 60 BIKEBIZ SEPTEMBER
they have almost certainly browsed the range we have on our website. They don’t tend to know exactly what they want, though, and the biggest aim we have here is to get people testing out the bikes. If they’ve tested every level and style of bike, they can make an informed decision on what suits them best and ride away on a bike they feel confident with. Does working in such a rapidly developing market often leave you with dead stock?
almost every year, so we have to relearn every single year and that’s partially because the market is changing so quickly. E-bike specialist Hannes Neupert recently told BikeBiz that he had once believed e-bikes would be the death of the conventional bike. Do you agree with this? Personally I think that’s rubbish. It’s much more likely to be the death of the car or the delivery truck than it will ever be the death of the conventional bike. You’re
“Do your research, and make sure you learn what you’re going to be selling.” Angus Williams We’ve always been very good with our stock. We’ve never fallen foul of that, but in terms of learning about new systems, it’s always changing. Every day, someone has a new bike, or part, or piece of tech coming out – it’s a lot to deal with. Our manufacturers update their ranges
always going to get people who want to cycle for fitness reasons. A large portion of our clientèle is commuters. I see lots of people who are riding cross-country bikes for their commute – they’ve been sold the wrong bike. Our clients, on the other hand, are already
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getting the kind of bike you’d want for a commute, which means a comfortable upright position, disc brakes, a decent saddle, and the confidence that wearing smart clothes will not have them arriving at work all sweaty. What advice would you give to dealers who are hesitant to stock e-bikes? Do your research, and make sure you learn what you’re going to be selling. I think we’re popular because we’re specialists. I don’t think people will have confidence in a shop that has a whole range of pushbikes and only one e-bike, so properly investing in them is essential. People want to buy e-bikes from dealers who will give them the advice they need to make the purchase. E-bikes are still relatively unknown for most English people. In mainland Europe, however, e-bikes are just flying off the shelves, and as a result of that, they are taking cars off the road. That’s our ultimate aim. www.fullycharged.com
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INTRODUCING THE NEW 2016
A V A I L A B L E T O O R D E R N O W A T W W W. Z Y R O F I S H E R B 2 B . C O . U K
PALIGAP Lane says big things are coming to mark the 15 year anniversary
Cipollini is named after famous rider Mario Cipollini
Paligap talk turning 15 In an interview with Hayley E. Ferguson, company owner Dave Lane reflects on the lasting effects of Brexit, subsequent challenges to distributors, and what’s next for Paligap… FOUNDED IN 2001, Paligap laid its first stone with just four staff members and two brands, working from what company owner Dave Lane describes as “a broom cupboard in Avonmouth.” Now in its 15th year, Paligap is tackling the challenges of modern cycle marketing head-on, and is looking optimistically to the future. How are you guys celebrating your anniversary? At the moment, it’s business as usual. We’re just about to take on new staff, brand new products are landing, and Eurobike is fast approaching, so time is a bit tight to pause and celebrate! We’ll be having a proper knees-up for staff later in the year, when things aren’t quite so flat-out. How did Paligap come about? Give us a quick run-down of the company’s history and where you’re at now. Initially, we set up in a very small facility on the outskirts of Bristol, with Kona bicycles, Saris racks and BIKEBIZ.COM
CycleOps trainers. Paligap quickly grew the business to become a serious player in the UK, bringing in new staff and brands. Following our 2009 move to a purpose-built facility in South Gloucestershire, we housed all of the products and staff under one roof, allowing us a path to grow over the following ten years. And that’s where we are today
brands, in particular, when Kona decided to service the UK market directly in 2010/11. At that time, they represented a high percentage of our turnover and profit, but at the same time, this change presented the company with the opportunity to grow the brands we had, and to expand in the rapidly growing road market with brands like Cipollini and DMT.
“Our brands demand that we do an excellent job, not only selling, but also marketing their products.” Dave Lane, Paligap Has it been an easy ride so far? What have been some of the most challenging, and rewarding, moments you’ve had to work through as a business owner? There have been lows, of course but there have also been highs; we were especially proud to secure UK distribution for Marin Bicycles in late 2013. The most challenging times have always come about from changes in
Some of the highs have been securing UK distribution for Stan’s No Tubes, and building very strong and long-term relationships with a number of our brands, some of which we have worked in partnership for 15 years. Saris, CycleOps and Ritchey are great examples of these. What’s your experience of running a distribution business in
the UK in 2016, compared with the last 15 years? Is it getting easier? Is there still a place for the traditional distributor/bike shop model? The market has changed enormously. We’ve certainly had to keep up with the times, and it’s definitely not getting any easier. Quite rightly, our brands demand that we do an excellent job, not only selling, but also marketing their products both online and in traditional IBDs. Mark [Lane’s business partner and Paligap’s co-owner] and I believe there will be always be a place in the chain for distribution. We can offer local market expertise on the ground, and relationship building, which is helped along by a great deal of experience within this industry within our team. I see that a lot of great IBDs are accepting that change is inevitable: those are the ones that will succeed. Unfortunately they’re not all able to do that, and we’re seeing a number of shops either closing or selling to larger chains in BIKEBIZ SEPTEMBER 63
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PALIGAP
Paligap struck a deal with Cipollini after the loss of Kona
certain areas. There is absolutely a place for bricks-and-mortar stores in today’s market. The IBDs that are working most closely with their local clubs and community, and being really proactive, will continue to thrive in the cycle industry. We want to work with those guys to support their business and to help them grow. This year you’ve seen a few changes to the business. How do you see them impacting Paligap in the long run? The main change was a top-tobottom business review. That started in December 2014, and is set to continue throughout this year. We’ll keep reviewing every area of the business, not just today, but for the next however-many years that we service the industry. A good example was our decision to take a year off from investing in trade shows, something we’ve traditionally done for many years. The main change was within our product team. We felt we should bring on brand managers to look after our various accounts. A year, we’re already seeing the benefits – our brands are growing and there’s a much better link between brands, sales and marketing. BIKEBIZ.COM
Another big one was actually eliminating brands: that has been a really key area for us to make the business leaner. With fewer brands less stock to manage, we’re able to invest more funds into the suppliers that work well and are growing. We’ve also upgraded our warehouse systems to use PeopleVox, which has really helped our staff manage stock much more smoothly.
different reports, but ultimately we’ll all be paying more for goods. When the currency runs out – probably in early 2017 – there could be auxiliary price increases, unless we see the currency come back. The changes we’ve made to create a more efficient business, along with some careful investment in currency, have put us in the best place we can be; we’re prepared for the future.
“The changes we’ve made have put us in the best place we can be; we’re prepared for the future.” Dave Lane, Paligap We’ve seen some people leave the business in the last year or two: people who had served Paligap well over the years. This is a shame, but we have to evolve to grow.
I don’t want to be too downbeat though. There are always positives – when the UK left the ERM in 1992, and also during the recession of 2008, the bike industry saw growth.
The EU referendum has had a huge impact on the cycle industry – how do you see it affecting your business? The most immediate effect to most importers will be a severe pressure on margin. I’ve heard so many
What’s your advice to retailers looking to succeed in today’s market? My advice would be to accept that we all have to look at how we run our businesses, and we can’t keep doing the things we’ve
always done. Engage with your local customers. Accept that they will all buy certain products online, and accept that big, online retailers aren’t going to disappear. There is enough business for the proactive in this market to make a living. What’s next for Paligap? Alongside our constant business reviews, we’ve got a lot of big stuff coming up to celebrate our 15th year. We’ve just launched our 2017 Marin range – the bikes are selling out before they’ve even landed. Recruiting new staff to help grow our brands will push our online presence to the next level. We’ve got a new fleet of vehicles coming, and whilst I can’t say too much, you might see some new brands appearing on our books in the next year. Of course, we’ll also be celebrating our 15th anniversary, making sure that we offer our customers and suppliers fantastic services, and having some fun along the way. You can learn more about Paligap at http://www.paligap.cc. You can tweet Dave Lane on @davidlane69 BIKEBIZ SEPTEMBER 65
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CHILDREN’S BIKES AND ACCESSORIES
Children’s bikes and accessories Getting the next generation of cyclists on bikes is essential. This month Hayley E. Ferguson looks at the products to do just that…
BOB ELLIOT www.bob-elliot.co.uk
GREENOVER greenoversports.com
Funkier Talita Kids’ Helmet: This helmet has an almost-vertical helmet back, and LED light at the rear. The turn-fit system is specific to Funkier, with a 51-54cm outmold and a 54-56cm inmold. RRP: £16.99
The Ace of Play weighs 1.9 kg, with an ergonomically-designed aluminium frame. The handlebars are adjustable, and the EVA tyres are fitted with a 12-inch puncture proof. RRP £79.99
MADISON www.madison.co.uk
ULTRA SPORT EUROPE www.ultrasporteu.com
Lazer’s P’Nut children’s helmet (RRP 34.99) comes in several colours, and is available with the MIPS system (RRP 49.99). P’Nut comes with Lazer’s patented “crazy nutshell” helmet cover, available in a variety of designs that can be purchased separately to customise the look. With 16 vents, the helmet uses an autofit system to size itself to the child’s head, negating retention systems.
Bern’s Nino and Nina helmets are are scaleddown versions of bestselling Brentwood helmet with child-specific graphics and colours. The Nino is available in two sizes, and five colourways, while the Nina boasts an additional five colourways and three sizes, intended for more traditionally feminine children. RRP £39.99.
BIKEBIZ.COM
BIKEBIZ SEPTEMBER 67
CHILDREN’S BIKES AND ACCESSORIES
OXFORD
www.oxfordproducts.com
The Bright Vest Junior (RRP £12.50) exceeds the EN1150 standard, with easy-to-secure zip fastening. The multipurpose vest is ideal for wearing over jackets, and comes in both pink and green. Sizes available are extra small, for ages four to seven, and small, for ages seven to ten.
ISON DISTRIBUTION
www.ison-distribution.com
TSG Nipper helmets ultralight (250g) full-certified, inmold kid-specific design, with low-profile fit is available in colourful designs. Adjustable size pads allow for customisation – both the Nipper Mini and Maxi also have reflective straps for added safety.
MOORE LARGE
www.moorelarge.co.uk
Cuda Performance bikes are available from 14” to 700c, covering ATB, MTB and road models. These are suitable for ages eight to 12, and focus on weight and performance. The brand offers a unisex design, in opposition with gender-conformity.
68 BIKEBIZ SEPTEMBER
ISLA BIKES
www.islabikes.co.uk
The Rothan balance bike has a mini brake and pneumatic tyres on a lightweight aluminium frame, weighing 3.2kg. Narrow axles, a micro-reach aluminium brake lever, handlebars with a small diameter, and a low-slung saddle make scooting easier. A steering limiter prevents handlebars from spinning around.
TANDEM GROUP
claudbutler.co.uk
Claud Butler’s aluminium Blast and Flame children’s bikes feature bright vibrant colours and subtle graphics. With an recommended retail price between £144.99 and £189.99, the wheel sizes range from 12-18”. Call 01652 656000 or email sales@claudbutler.co.uk.
ZYROFISHER
www.zyrofisherb2b.co.uk
The trail Belter 16 (RRP £299.99) is fitted with a Ritchey Stem, flat bars, seat clamp and 16” Maxxis Maxx Daddy. At 5.65kgs, the bike has cartridge-bearing hubs and full-bearing aluminium pedals. Email marketing@zyrofisher.co.uk or call 01325 741296.
BIKEBIZ.COM
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INDOOR TRAINING
Indoor training
WATTBIKE
www.wattbike.com
The Wattbike has been optimised to combine air and magnetic resistance to replicate the feel of riding on road. The bike is available at two resistance ranges (Pro and Trainer), and wirelessly connects to the brands digital hub. The bike retails at £2250.00.
With autumn fast approaching, riding from the comfort of your home can be a lifesaver. Kieran Howells looks at the latest tech to keep you pedaling through the cold...
ZYROFISHER
www.zyrofisherb2b.co.uk
Tagged as the baby Neo, the Tacx Flux smart trainer (RRP£699.00) offers a consumer over 1200 watts of resistance, wireless connectivity, fully automated resistance adjustment and a large group of software companies that are keen to work with Tacx.
2PURE
www.2pure.co.uk
The new range of three Smart Control trainers from Kinetic are wirelessly compatible with Android and Apple devices, as well as popular third party apps including Zwift and TrainerRoad. Like all Kinetic trainers, each new model also works with virtually any bike, including those with thru-axles, internally-geared hubs and wheels as small as 16” with an adapter kit. Kinetic Smart Control models include a lifetime frame warranty and a two-year Power Unit warranty. The trainers have yet to be assigned with a price on the UK market.
CHICKEN CYCLEKIT www.chickencyclekit.co.uk
BOB ELLIOT www.bob-elliot.co.uk
PALIGAP www.paligap.cc
The new JetBlack Rollers fold for easy storage, and are robust enough to withstand heavy use and regular transport. The JetBlack App allows users to track their heart rate, cadence, speed and virtual power. RRP £184.99
The new magnetic trainer (RRP £139.99) from distributor Bob Elliot fits up to 29” bikes, has five resistance levels, and features a quick release wheel lock.
The Hammer is direct drive, produces just 64db of noise, and can be folded up for quick storage. RRP £1100.00
BIKEBIZ.COM
BIKEBIZ SEPTEMBER 71
HYKEHAM WHOLESALE LTD
BICYCLE SPARES AND ACCESSORIES WHOLESALER WINGLIGHTS FIXED Q RRP £24.99 Q Easy installation Q Compatible with handlebars with internal diameter from 16.3mm to 19mm Q Press once to activate, once again to deactivate
NEW PRODUCTS COMING SOON FROM DUAL RELEASE 10 SPEED LEVERS Q RRP £49.99 per pair, £24.99 each Q 2/3 mode converter
44-32-22T 9 SPEED CHAINWHEEL Q RRP £49.99 Q Alloy outer chainring Q Alloy forged cranks www.hykehamwholesale.co.uk | 01522 801550 | sales@hykehamwholesale.co.uk
WINTER AND REFLECTIVE
Winter clothing & accessories
BOB ELLIOT www.bob-elliot.co.uk The new Cyclone jacket from Funkier is constructed of 100% waterproof nylon, and features sealed seams and zippers for rainy winter days. The jacket folds away into a small back for easy travel, and features an all-over reflective panelling to make it highly visible in the dark. The jacket retails at £59.99
Kieran Howells looks at the products that are designed to keep you warm and dry through those rainy winter months...
GREYVILLE
KEELA www.keela.co.uk
ASSOS www.assos.com
The new Orange Saxon from Keela is the latest addition to the brand’s range. The coat is made from highly-breathable Flylite Aqua fabric, and features a three-way adjustable hood that can fit over a helmet. The coat retails at £99.95.
The millie-cut jacket from ASSOS is constructed from breatable yet water resistant plutocratLight fabric to keep the rider warm but maintain a regulated temprature. The jacket retails at £135.00.
www.greyville.com
Ultra 3 Tech are triple-layer overshoes with windproof outer, waterproof inner and fleece liner for protection in all conditions. The covers are complete with reflective rear seams, YKK zipper, reinforced toe and Velcro adjustable sole. RRP £24.99
BIKEBIZ.COM
ZYROFISHER www.altura.eu Using a four-way stretch material for both comfort and fit, the new Podium Elite jacket from Altura is both lightweight (weighing in at just 170 grams) and waterproof. The Elite features 2 zip pockets and is able to pack down in a jersey pocket. The Podium Elite retails at £129.99m in the UK.
BIKEBIZ SEPTEMBER 73
WINTER AND REFLECTIVE
MADISON www.madison.co.uk
ISON DISTRIBUTION ison-distribution.com
The Pursuit (£139.99) features windproof chest and arm panels, and breathable Softshell Lite fabric in other key areas.
At just 87g, the Frequent Flyer 600D nylon wedge seat packs are an ideal size and also feature a day-glo red reflective patch and hi-viz internal liner to keep the user visible in low light. A three velcro strap system makes them easy to fit and a semi-rigid plastic rear light bracket completes the design. RRP £12.99
SILVERFISH www.silverfish-uk.com
SCOTT www.scott-sports.com
The heavy-duty Agent jacket (RRP £119.95) from Canadian clothing brand Race Face features 2.5 ply fabric with a 10K/10K rating. The jacket also features an adjustable hood, flowthrough ventilation and waterproof zips.
The SCOTT RC Premium short sleeve shirt is a high-end full zip jersey with a pre-shaped ergonomic fit that adapts to the users movements and needs as a road rider. Thanks to the three classic back pockets including one zipper pocket and one other water repellent pocket, the jacket is capable of storing all the essentials for a long ride. The jacket is available in reflective prints and retails at £69.99
MOORE LARGE www.dare2b.com The new fleece-lined Footgear Overshoe features super-stretchy waterproof fabric that slides easily over shoes. The covers are finished with reflective detailing,and are ideal for packing into backpacks or saddle bags in case the weather turns. RRP £30.00
TENN OUTDOORS www.tenn-outdoors.co.uk Made from a waterproof and highly-breathable fabric with a mesh liner and fully taped seams, the Driven keep the rider both dry and comfortable in the rain. A half elastic waist and Velcro leg adjusters ensure a good fit. The trousers retail at £32.99.
74 BIKEBIZ SEPTEMBER
BIKEBIZ.COM
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For more details: www.oxfordproducts.com | info@oxprod.com | 01993 862 300
THE ESSENTIAL GUIDE TO RETAILERS, SUPPLIERS AND SERVICES WITHIN THE CYCLE TRADE
DOING MORE TO SUPPORT UK IBDS B2B SERVICES
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2PURE 46c Bavelaw Road, Balerno, Edinburgh, EH147AE Tel: 0844 811 2001 | Web: www.2pure.co.uk
ANSMANN UK e-BIKE centre, Unit 12, RO24, Harlow Business Park, Harlow, Essex, CM19 5QB Tel: 0870 609 2233 | Web: www.ansmann.co.uk
BOB ELLIOT AND CO LTD Unit C4 Binary Court, Matrix Park, Western Avenue, Buckshaw Village, Chorley, PR7 7NB Tel: 01772 459 887 | Web: www.bob-elliot.co.uk
PITBITZ LTD Unit 6 Thorpe Drive, Thorpe Way Industrial Estate, Banbury, Oxon, OX16 4UZ Tel: 01295 269333 | www.gazeboshop.co.uk www.thebikeboxcompany.co.uk
I-RIDE 7-8B Mid Sussex Business Park, Ditchling Common Industrial Estate, Folders Lane East, Ditchling, Sussex, BN6 8SE Tel: 01444 243000 | Web: www.i-ride.co.uk
JUNGLE PRODUCTS LTD Unit 3, The Cedar, New York Mills, Summerbridge, HG3 4LA Tel: 01423 780088 | Web: www.jungleproducts.co.uk www.santacruzbikes.co.uk
CONTINENTAL North Parade, Aberystwyth, Ceredigion, Wales, SY23 2JR Tel: 01970 626777 | Web: www.conti-tyres.co.uk M & J DISTRIBUTORS LTD Unit A, Hanix Buildings, Windmill Lane, Denton, Manchester, M34 3SP Tel: 0161 337 9600 | Web: www.mjdist.co.uk CYCLEMILES 9 Queen Anne’s Drive, Havant, PO93PG Tel: 02392 455 355 | Web: www.cyclemiles.co.uk MAXXIS TYRES Unit 3 Cobalt Centre, Siskin Parkway East, Middlemarch Business Park, Coventry, CV34PE Tel: 024 7688 9775 | Web: www.maxxis.com DYNAMO COVER Drake House, Plymouth Road, Penarth, CF64 3TP Tel: 0333 358 33 20 | Web: www.dynamocover.com
EBCO 5 Pegasus House, Olympus Ave, Warwick, CV34 6LW Tel: +01926 437700 | Web: www.ebco-ebikes.co.uk
EDCO COMPONENTS North Parade, Aberystwyth, Wales, SY23 2JR Tel: 01970 626777 | Web: www.edco-wheels.co.uk
FISHER OUTDOOR LEISURE LIMITED 8/9 Brick Knoll Park, Ashley Road, St Albans, Herts, AL1 5UG Tel: 01727 798345 | Web: www.fisheroutdoor.co.uk
MDI LIMITED Unit 4, Wellington Point, Amy Johnson Way, Blackpool Business Park, Blackpool, FY42RG Tel: 01253 343090 | Web: www.mdib2b.co.uk
MEALOR-CLARKE CYCLE SPARES LTD Unit 1, Eastlands Road, Leiston, Suffolk, IP16 4LL Tel: 01728830055/01728605970 Web: www.mealorclarkecyclespares.com
MERIDA BICYCLES LTD Unit 13, Nottingham South and Wilford Industrial Estate, Ruddington Lane, Wilford, Nottingham, NG11 7EP Tel: 0115 981 7788 | Web: www.merida.com
If you’d like to find out more or require additional copies please contact rsetters@nbmedia.com or call him on 020 7354 6000
MOORE LARGE AND CO LTD Sinfin Lane Industrial Estate, Sinfin Lane, Derby, DE24 9GL Tel: 01332 274252 | Web: www.moorelarge.co.uk
NORTH SPORTS 38 Kingston Avenue, Neilston, Glasgow, East Renfrewshire, G783JG Tel: 07746 933795 | Web: www.northsports.co.uk
PALIGAP LTD Unit 2 Danbury House, Great Western Park, Armstrong Way, Yate, Bristol, BS37 5NG Tel: 01454 313 116 | Web: www.paligapltd.co.uk
RALEIGH UK LTD Church Street, Eastwood, Nottingham, NG16 3HT Tel: 01773 532600 Web: www.raleigh.co.uk | www.cyclelife.com www.diamondback.co.uk
REECE CYCLES PLC 100 Alcester Street, Birmingham, B12 0QB Tel: 0121 622 0180 | Web: www.reececycles.co.uk
RUBENA Unit N & M, Tyburn Trading Estate, Ashfold Farm Raod, Birmingham, West Midlands, B24 9QG Tel: 0800 281413 | Web: www.rubenacycle.co.uk
SCHWALBE TYRES UK LTD Schwalbe Centre, Hortonwood 30, Telford, Shropshire, TF1 7ET Tel: 01952602680 | Web: www.schwalbe.co.uk
SILVERFISH UK LTD Unit 3C and 3B Woodacre Court, Saltash Parkway Industrial Estate, Burraton Road, Saltash, Cornwall, PL12 6LY Tel: 01752 843882 | Web: www.silverfish-uk.com
The BikeBiz Directory 2016 is out now, providing the industry with a must-have guide to the UK’s retailers, distributors, manufacturers and related businesses. DISTRIBUTION AND WHOLESALE
E-COMMERCE AND EPOS
EVENT ORGANISERS, HOSTING, HOLIDAY AND HIRE
MANUFACTURERS
MARKETING, PR AND CONSULTANCY
MEDIA AND PUBLISHING
ORGANISATIONS, CHARITIES AND ASSOCIATIONS
RETAILERS, WORKSHOPS AND MAIL ORDER
SERVICES AND TRAINING
THE CYCLE DIVISION Unit 27 Gatehouse Enterprise Centre, Albert Street, Lockwood, Huddersfield, West Yorkshire, HD1 3QD Tel: 01484 456137 | Web: www.thecycledivision.com
HARDNUTZ Unit 8 Rocheview off Millhead Way, Purdeys Industrial Estate, Rochford, Essex, SS4 1LB Tel: 01702 530090 | Web: www.hardnutz.com
VELOTECH SERVICES LTD 26-27 Western Road, Stratford-upon-Avon, Warwickshire, CV37 0AH Tel: 0845 475 5339 | Web: www.velotechservices.co.uk
WINDWAVE Unit D2 and D3 Heritage Business Park, Heritage Way, Gosport, Hampshire, PO12 4BG Tel: 02392 521912 | Web: www.windwave.co.uk
MAVIC Theta Building, Lyon Way, Frimley, Surrey, GU16 7ER Tel: 01276 404870 | Web: www.mavic.com
WELDTITE PRODUCTS LTD Unit 9 Harrier Road, Humber Bridge Industrial Estate, Barton-on-Humber, Lincs, DN18 5RP Tel: 01652 660000 | Web: www.weldtite.co.uk
ZYRO LTD Roundhouse Road, Faverdale Industrial Estate, Darlington, DL30UR Tel: 01325 741200 Web: www.zyro.co.uk | www.zyrob2b.co.uk
BIKE SOUP 55a North Wharf Road, London, W2 1LA Tel: 020 7298278 | Web: www.bikesoup.com
THE CYCLE SHOW 58 White Lion Street, Islington, London, N1 9PP Tel: 020 7288 6733 | Web: www.cycleshow.co.uk
ASSOS 57 Farringdon Road, London, EC1M 3JB Tel: 0203 2862225 | Web: www.assos.com
BUFFERA LIMITED Cranbourne House, Cranbourne Road, Potters Bar, Hertfordshire, EN6 3JN Tel: +01920 460754 | Web: www.buffwear.co.uk
MAXXIS TYRES Unit 3 Cobalt Centre, Siskin Parkway East, Middlemarch Business Park, Coventry, CV34PE Tel: 024 7688 9775 | Web: www.maxxis.com
MET HELMETS / BLUEGRASS 22-24 Ely Place, London, EC1N6TE Tel: 0207 1937 496 | Web: www.met-helmets.com
MITAS Tyburn Trading Estate, Ashold Farm Road, Erdington, Birmingham, B24 9QG Tel: 0800 281 413 | Web: www.mitascycle.com
X-BIONIC Trerè Innovation s.r.l. Unipersonale Via Parma, 70 C. 46041 Asola (MN). Italy Tel: +39 0376 718623 | Web: www.x-bionic.com
CYCLING SCOTLAND 24 Blythswood Square, Glasgow, G2 4BG Tel: 0141 229 5350 | Web: www.cyclingscotland.org
insuring the UK’s cycle retailers
CYCLEGUARD INSURANCE Southgate house, Southgate Street, Gloucester, GL1 1UB Tel: 0844 826 2297 | Web: www.cycleguard.co.uk
ONE WAY DISTRIBUTION Tel: 0031 10345 3510 | Web: shop.o-w-d.nl
QUELLA Unit 1 & 2 Breckenwood Road, Fulbourn, Cambridgeshire, CB21 5DQ Tel: 01223 782 039 | Web: www.quellabicycle.com
BikeBiz Directory 2016 is now available to view online at
www.bikebiz.com DARE2B Unit 8-9 Mercury Park, Mercury Way, Urmston, Manchester, M41 7LY Tel: 0844 811 2939 | Web: www.dare2b.com
DISTRIBUTION AND WHOLESALE
ROZONE LIMITED Queen Street, Darlaston, Wednesbury, West Midlands. WS10 8JB Tel: 0121 526 8181 | Web: www.rozone.co.uk
DISTRIBUTION AND WHOLESALE
IMPORTERS, DISTRIBUTORS AND WHOLESALERS
IMPORTERS, DISTRIBUTORS AND WHOLESALERS
2WT Ltd 63 Baddow Hall Crescent, Chelmsford, CM2 7BX Tel: 07885 788203 Web: www.2wtuk.com
All-City 6400 West 105TH Street, Bloomington, USA, MN 55438 Tel: 1-888-4AC-BIKE Web: www.allcitycycles.com
2x2 Worldwide Unit 6, Hall End Business Park, Dordon, Tamworth, Staffs, B78 1SX Tel: 01827 331099 Web: www.2x2worldwide.com
Always Riding Ltd Riverside Business Centre, Haldone Place, London, SW18 4UQ Web: www.alwaysriding.co.uk
4 Down Distribution Unit 6 North Ridge Business Park, Haywood Way, Hastings, East Sussex, TN35 4PP Tel: 01424 433 074 Web: www.4downdistribution.com
Amba Marketing (UK) Ltd 5 Budlake Units, Budlake Road, Marsh Barton, EX2 8PY Tel: 01392 829903 Web: www.amba-marketing.com
50cycles Unit M, Little Moor Lane, Loughborough, Leicestershire, LE11 1SF Tel: 01509 217775 Web: www.50cycles.com
Andy BrayAgencies T/A Gearmechhanger.com 36 Middlecroft Lane, Gosport, Hampshire, PO12 3DJ Tel: 07896 124968 Web: www.gearmechhanger.com
Assos 57 Farringdon Road, London, EC1M 3JB Tel: 0203 2862225 Web: www.assos.com ATB Sales Ltd Whitworth Road, St Leonards on Sea, East Sussex, TN37 7PZ Tel: 01424 753566 Web: www.atb-sales.co.uk
A Action Cameras The Light Box, PC127, 112 Power Road, London, W4 5PY Tel: 02089657680 Web: www.actioncameras.co.uk
# 2 Wheel Distribution GmbH & Co. KG Erich Blum Str. 33, D 71665 Vaihingen an der Enz, Germany Tel: +49(0)7042289000 Web: www.2wheel-distribution.com
Action Cameras Limited Unit 36 Park Royal Business Centre, 9-17 Park Royal Road, London, NW10 7LQ Tel: 020 89657679 Web: www.actioncameras.co.uk
2 Wheel Electric Haskins Garden Centre, Mansbridge Road, West End, Southampton, Hampshire, SO18 3HW Tel: 02380476929 Web: www.2wheelelectric.co.uk
FREEGO ELECTRIC BIKES 3 St Denys Rd, Southampton SO17 2GN Tel :0800 077 8711
SEE.SENSE (LIMEFORGE LTD) Sketrick House, Jubilee Road, Newtownards, BT23 4YH Tel: 02891 800536 | Web: www.seesense.cc
Active Life Logistics The Barn, Structons Heath Farm, Great Witley, Worcestershire, WR6 6JA Tel: 01299 890101 Web: www.activelifelogistics.co.uk
2pure 46c Bavelaw Road, Balerno, Edinburgh, EH147AE Tel: 0844 811 2001 Web: www.2pure.co.uk
BIKEBIZ DIRECTORY
All Round Wheels (Wholesale) Ltd Unit 020 Gracechurch Centre, Sutton Coldfield, West Midlands, B72 1PH Tel: 0121 354 5451
8
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Ansmann UK e-BIKE centre, Unit 12, RO24, Harlow Business Park, Harlow, Essex, CM19 5QB Tel: 0870 609 2233 Web: www.ansmann.co.uk
Atom Cycles Unit 2, Kirkburn Industrial Estate, Lockerbie, DG11 2SE Tel: 01576 203611 Web: www.atomcycles.com
AOB Distribution 57 Exeter Road, Kingsteighton, Newton Abbot, Devon Tel: 07596 100615 Web: www.aobdistribution.com
Autostrada Engineering Forge Farm, Forge Lane, Footherley, Staffs, WS14 0HU Tel: 01543 483155/483225
Assess Todociclismo S.A Mitre 972, San Jose, Guillen Tel: 054-261-4456639
Avocet Sports Ltd Unit 7 and 8 Shield Drive, Wardley Industrial Estate, Worsley, Manchester, M28 2QB Tel: 0161 727 8508 Web: www.coyote-sports.com (B2B) and www.avocetsports.co.uk (Consumer)
Assist Creative Resources Ltd Unit 7 Ash Road South, Wrexham Ind Est, Wrexham, LL13 9UG Tel: 01978 664743 Web: www.assist.co.uk
BIKEBIZ.COM
Axel Imports Ltd 4 Wimborne Road, Poole, Dorset, BH15 2BU Tel: 01202 785864 Web: www.axelimports.co.uk
9
BIKEBIZ DIRECTORY
MARKETPLACE BIKES & ACCESSORIES
NEW FOR 2017
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78 BIKEBIZ SEPTEMBER
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on all parts via www.madisonb2b.co.uk
Hangers, BB solutions, Bearing presses, Sealed bearings and Workshop solutions 6USPUL OHUNLY Ä UKLY! www.wheelsmfg.co.uk
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BIKEBIZ SEPTEMBER 79
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TO ADVERTISE IN THESE PAGES PLEASE CONTACT rsetters@nbmedia.com or call 0207 354 6028
BIKES & ACCESSORIES
BIKES & ACCESSORIES
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BIKE BOTTLES & PROMOTIONAL GOODS
80 BIKEBIZ SEPTEMBER
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MARKETPLACE BIKES & ACCESSORIES
BIKES & ACCESSORIES
CONTACT - info@use1.co.uk
CONTACT - info@use1.co.uk
Become a stockist of award winning product Book your Demo Night Ride and Order your POS
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GIFT VOUCHERS, TROPHIES & GENERAL PRINT
CUSTOM CLOTHING AND ACCESSORIES
CUSTOM CLOTHING
CUSTOM BOTTLES
CUSTOM SOCKS
CUSTOM CAPS
CUSTOM MUSETTES
CUSTOM PHONEPACS
Wildoo is the only UK based supplier that can offer a full range of quality custom cycling products.
www.wildoo.co.uk info@wildoo.co.uk 01908 374555 BIKEBIZ.COM
As worn by Team Mule Bar Girl – Sigma Sport
BIKEBIZ SEPTEMBER 81
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DEALER MANAGEMENT SYSTEMS
EPOS & ECOMMERCE
EPOS & ECOMMERCE
PRINT SERVICES
Bike Frame Stickers Visit our new website
Get your name around, remind your customers where they bought their bike or accessories and where to take it for a service. Any size, shape up to 60x40mm, 1-3 colours include laminate so no scratching. 500 £92 1000 £120 2000 £165 Origination £30
www top tube stickers up to 20x150mm. 1 colour on clear 500 £105 1000 £145 2000 £190 Origination £20
(IGH 7YCOMBE WWW FREEWHEELIN BIKES CO UK
www.cycle-world.co.uk Serviced By -
Tel. 01479 870 050
LONGHAM, 01202 590414 RINGWOOD, 01425 470835
Sales - Service - Setup - Repairs
Gomm Road, High Wycombe, Bucks, HP13 7DJ
Telephone: (44) (0) 1494 530761 email: sales@adcal-labels.co.uk
adcal-labels.co.uk/labels/bicycle-retailers 82 BIKEBIZ SEPTEMBER
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OFF TRACK
OFF TRACK
THE TRADE’S ROUND UP OF STATS, VIEWS AND RANDOMS
NUMBER CRUNCHING Ever wondered how many closed road circuits are located in the UK? Or how many miles the average British cyclist rides per year? It’s all here...
23
%
Bikes make up 23 per cent of total tri market expenditure in 2015, with frames, wheels, and accessories accounting for a further 20 per cent.
58 miles The average British cyclist rides just 58 miles per year.
25
are now ad circuits 25 closed ro K, up from just U open in the ith a further ,w 9 0 0 2 14 in open by five set to 2017.
BIKEBIZ.COM
3 0%
ondon 11 years, L For the past ss owners have ne cycling busi t rise 30 per cen a d e report ar. e -y n o ra in sales ye
500
500 cyclists took part in the 11th instalment of the Brompton World Championship final this summer.
BIKEBIZ SEPTEMBER 83
OFF TRACK
IN THE SADDLE
Cycling UK’s Paul Tuohy “devastated” at loss of charity cycling cow
Chris Hughes, Marketing & PR Coordinator, CSG How many bikes do you own? I own a Cannondale CAAD10 Ultegra road bike and a GT Zaskar Anniversary, which I only recently built up. Having been the manager for the now-defunct GT Muc-Off cross-country race team, the GT Zaskar has a special place in my heart, so when the opportunity came to get one of only 100 GT Zaskar Anniversaries, I jumped at the chance. It’s a pretty special bike, built with Sram, USE, RockShox and Hope parts. I love it. Where are your favourite places to ride? I’m from South Wales, so it has to be the Welsh Trail Centres. In particular, Afan is a firm favourite. What’s your role at Cycling Sports Group? I am Marketing & PR Coordinator; I look after the UK’s social media, updating Facebook and the CSG website across different brands, keeping them up-to-date, and answering questions. I also look after all of CSG’s UK-sponsored athletes, and make sure that they have everything they need to keep shredding. How long have you been in the trade? On and off for 18 years! My first job was with Wheelies in Swansea, then I took a few years off to sell Volkswagen and Audi cars, and also did a stint as a snowboard guide – apart from that, I’ve always been involved with bikes in one way or another. What’s the latest news from CSG HQ? Well CSG’s big news is the launch of the 2017 ranges from Cannondale, GT Charge, Fabric, Mongoose, Sombrio, Sugoi, WeThePeople, and others at the CSG Connection show. But, my big news is that after more than five years working for Cycling Sports Group, I’m moving on to a new adventure. I’m leaving the bike industry to work in the Cornish Olive Stall in August!
POLICE ARE investigating an incident that recently occurred in Box Hill, Surrey, in which a life-sized fibreglass cow, painted to fundraise for Sustrans and Cycling UK, was stolen. The Cycling UK cow – “Cycling Moo Kay” – was reported missing after being unbolted from its plinth and taken. Cycling Moo Kay is one of more than 60 brightly-coloured cows which have been on show across the county this summer as part of the Surrey Hills CowParade. Paul Tuohy, commented: “I’m devastated to learn of the theft of Cycling Moo Kay. One of our members, Doug Clare, presented her to us earlier this summer, to not only help with some valuable fund-raising for our charity, but also to share a bit of the fun that is cycling.” All of the custom-painted fibreglass cows are set to be auctioned off in the autumn, with funds being split between the individual charities who have sponsored them and the Surrey Hills Trust Fund. Cycling Moo Kay was purchased on behalf of Cycling UK by Guildford cyclist Doug Clare, a member of the charity, and painted by Dorking artist Charles Rowbotham. Tuohy concluded: “I sincerely hope that we are able to recover her, and would urge any members of the public who know anything about her disappearance to contact the Surrey Police on 101.”
#BRITISHCYCLINGTRIPS We asked you to send in pictures of your cycling adventures, and we’ve picked some real crackers!
Do you have any parting words for the trade? A huge “thank you” to everyone who has been part of my time in the bike industry, especially everybody I’ve worked with at CSG! CSG’s main office can be reached on 01202 732288, or sales@cyclingsportsgroup.co.uk
84 BIKEBIZ SEPTEMBER
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OFF TRACK
Stephen Holt, Commercial Director
Colleagues to cycle the length of the country for dementia research TWO COLLEAGUES are taking on a 950-mile cycling challenge from Land’s End to John O’Groats to raise vital funds for Alzheimer’s Research UK. Cycling the length of the country, Mark Finch and Martyn Goldsborough will be setting off on their adventure on September 10th, and will complete the challenge in just 12 days. The pair, who both work at the United Kingdom Hydrographic Office, will have to carry everything with them as they cycle through the centre of Scotland and down the west of England. Finch, from Taunton, Somerset, is cycling in honour of his granddad, Mervyn Canniford, who suffered from Alzheimer’s disease until his death in 1999, after living with the disease for over a year. Goldsborough, who works as a software developer, said: “I always mountain biked as a boy, but I took up road cycling four years ago and have been hooked ever since. This challenge is a lifelong goal of mine, and I wanted to do it for a good cause.”
CHRIS BOARDMAN IS PART OF IT... ARE YOU? THERE’S STILL time to take part in Cycle to Work Day on September 14th! Chris Boardman is the day’s ambassador, and his support is a great talking point with customers in your store. Take this opportunity to attract new clients by tapping into the growing appetite for companies to raise awareness about – and improve – their employees’ health and wellbeing. You could run an event to showcase e-bikes, offer free bike health checks, and drop a few facts from Cyclescheme’s research for Cycle to Work Day into conversation. Did you know employers estimate delayed road and rail commutes cost on average £32,000 a year in lost working hours? Hop on board this free sales vehicle by pledging now at www.CycleToWorkDay.org. We will send you a promotional pack free of charge to make it easy for you to support the event. Thank you for your continued support of Cycle to Work Day.
Stephen Holt is commercial director of Cyclescheme, the UK’s leading provider of tax-free bikes for work. You can reach him on Twitter @cycleschemeltd
BIKEBIZ.COM
BIKEBIZ SEPTEMBER 85
SPOKESMAN
Speed sells Carlton Reid argues that the speed and convenience of cycling is a major selling point, and shouldn’t be done down... AT THE close of the Rio Olympics, the president of British Cycling heaped praise on Manchester’s oval-shaped “medal factory”, and said his organisation wanted to represent all cyclists, not just those with golden ambitions. Bob Howden pledged that British Cycling would “continue to campaign for stronger political leadership, smart investment and better infrastructure.” This focus on the non-sporting side of cycling is, of course, a challenge to organisations such as Cycling UK (neé CTC) and Sustrans, which also compete for cash from the government. But while pivoting towards demands for cycling infrastructure is something relatively new for British Cycling, it doesn’t always wash with cycle campaigners, many of whom bridle at the conflation of sport cycling and transport cycling. Personally I think all cycling is great – the more the merrier! – but, to some campaigners, the world of competitive cycling has to be shunned because, it is often claimed, pictures of fast folks in Lycra wearing polystyrene lids and riding lightweight carbon bikes send out the “wrong” image of cycling. In fact, it’s just one image of cycling, and there are many to choose from. What campaigners mean is the takeaway message is that to cycle, you have to have special equipment, which is offputting to newbies. Bike shops quite like selling this “special equipment” – such as helmets, clippy shoes, hi-vis jackets and the like – but campaigners frequently point out that people on bikes
companies, of course. In the 1890s, Raleigh sponsored the American sprinter A.A. ‘Zimmy’ Zimmerman, and did so to sell its everyday bikes. A famous poster of Zimmerman shows him astride his bike, watched by two cyclists in everyday clothing. Frank Bowden, Raleigh’s thenowner, recognised that to sell bicycles to the masses, you have to
What campaigners mean is the takeaway message is that to cycle, you have to have special equipment – and that’s off-putting to newbies.
in the Netherlands look exactly the same as people walking or people in cars: they wear the same sort of clothes, civvies, not battle fatigues. And to grow the market for cycles in the UK, we will have to “normalise” cycling. (I don’t disagree.) A very common barb, often expressed by cycles-as-transport campaigners, is that sport driving does nothing to encourage
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everyday driving. The claim is that Formula One racing isn’t used to encourage driving to work, because nobody would want to commute in fire-retardant suits, neck restraints and full-face helmets. But if the promotion of motor-sport didn’t lead to more everyday driving why would so many car companies sponsor motor-sport? And where did auto companies get this idea? From bike
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stress speed. One of cycling’s key advertised advantages is the ability to go door-to-door, swiftly. Dutch roadsters can be pedaled fast, and so can Boris Bikes. A survey of Copenhagen bicycle users found that the number one reason people cycle is because it’s faster than any other mode of transport. So, when pushing for more transport cycling we must always bear in mind that today, as in the past, speed has always gone hand-in-hand with convenience. Yes, cycling doesn’t have to be a sweat-fest, but equate it as “slow” and it loses a big part of its appeal. There’s no reason to be afraid of a photograph of Laura Trott in Lycra.
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ALLROAD
ROAD
MOUNTAIN
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New preassembled super-thin front & rear mud flaps
New for 2016 The SKS Raceblade Pro takes clip-on full coverage mudguards to the next level, offering complete adjustability for the perfect fit. You never know what the British weather will bring, so your customers can now Clip on, Clip off with the leading mudguard brand in the market.
Perfect custom fitting thanks to stainless stays that adjusts for both length & the angle of the stays. No need to bend anymore.
Covered by a 5 year warranty, SKS Raceblade Pro are disc brake compatible. 2 sizes available: Raceblade Pro, up to 25mm; Raceblade Pro XL, up to 32mm.
SKS-GERMANY.COM
G E R M A N Y
DISTRIBUTED IN THE UK & IRELAND BY
ZYRO FISHER WWW.ZYROFISHERB2B.CO.UK
Contact your ZyroFisher Account Manager for further details.
74 ALSTON DRIVE BRADWELL ABBEY MILTON KEYNES MK13 9HA
TUESDAY 6TH TO THURSDAY 8TH SEPTEMBER TUESDAY 13TH TO THURSDAY 15TH SEPTEMBER 9AM - 5PM
Still time to register Don’t miss the chance to see the new bikes for 2017 at the Sportline Bike Launch this September. All the latest models from Genesis, Saracen, Ridgeback, Ridley, Adventure and Wishbone will be on display! This be your first chance to view the new ranges and learn more about the new models.w This event is open to existing dealers and those interested in stocking Sportline brands. To attend you need to register* in advance online at www.sportline.co.uk/bikelaunch *Not a Madison/Sportline account holder? Email us at sportlineshow@sportline.co.uk