PORTFOLIO 2018
{ on point. }
TABLE OF CONTENTS 04 LETTER FROM THE EDITOR 05 ABOUT US 06 MARKETING EXHIBIT 10 MARKETING SPOTLIGHT 14 WEB DESIGN 18 CAMPAIGNS 24 DESIGN 32 PRINT DESIGN
2
NMMD NEWSLETTER | Issue 2
NMMD NEWSLETTER | Issue 2
3
LETTER FROM THE EDITOR
“DESIGN IS NOT JUST WHAT IT LOOKS LIKE. DESIGN IS HOW IT WORKS.” - STEVE JOBS
“I’m starting a business.” This is the line that makes eyes go wide and creates a chorus of “oh yeah?” and “good for you”, followed by your all-encompassing happiness. I mean, how cool is it to take an idea in your head and run with it? Honestly, it’s kind of unbelievable. Every business owner and entrepreneur does the things no one believed were possible (even themselves)! Anyone can come up with an idea, but not everyone can put their money where their mouth is. Not everyone can take the risks and jump in the water with both feet. And yet, we can’t ignore the belly flop feeling. You know, those feelings that keep you up at night when the “good for you” chorus transforms into “how are you going to do this?” and “is this the best idea?”. It can crush that confidence you started off with and leave you floating without direction. Your business will always be in some configuration of flux. You’ll have new ideas, new ways to update or improve that fantastic and unbelievable idea you started out with. No matter the doubts or naysayers, hold on to that idea and passion. This is our second newsletter and you may have noticed (we hope you noticed!) that things have changed a bit. We rebranded! New logo, new look! Our marketing theme this season is all about sports because we were inspired by the Olympics and what they stand for. Strength, passion, perseverance, dedication, and skills; that without a doubt translate well to the entrepreneurial spirit and experience. This issue is all about #Newbieginnings, new solutions, fresh perspectives, and new branding to encompass all of those values that keep a business fresh, relevant and on point.
4
NMMD NEWSLETTER | Issue 2
In this showcase, you’ll find both the work we’ve produced and some marketing tips, advice and fun games to test your marketing knowledge. We hope you enjoy perusing the pages filled with the work that comes from putting creative ideas and strategies together with the business owner’s ideas into practice. They have embraced marketing and are seeing those efforts and investments pay off. They are jumping in with us headfirst into the new and ever-evolving landscape that is marketing a business in today’s fast-paced, tech-savvy world. You could dip your toe in and test the waters, but then again, you’re an unbelievably cool entrepreneur with an unbelievably cool idea. Whatever you do, give your passion your full attention and immerse yourself. Jump in with both feet and get wet!
MEET THE
TEAM
#THROWBACK
WHO WERE YOU IN HIGH SCHOOL?
ROSALIA RIVERA CREATIVE DIRECTOR
“A hip-hop, house music, classic rock, don’t-fit-into-any- clique rebel , straddling both the good girl and bad girl side of the fence.“
CHANTAL WARREN PROJECT MANAGER
“I was the wallflower. I was shy and a bit of a nerd. Well maybe more than a bit.I had a pretty sheltered childhood so I only had a few friends that I was super close with.”
LISELLE SAMBURY SOCIAL MEDIA STRATEGIST
“I was the girl who couldn’t wait to get out of high school. I made the mistake of choosing a too rigorous academic program and so I had zero social life. Finishing high school meant I could finally relax a bit.”
NMMD NEWSLETTER | Issue 2
5
Your company brand is not your logo or your corporate slogan. It is the basis for all your marketing. It is the foundation for your website, your office or business set up, your customer experience, your corporate identity. It is, as some may say, what people say about you when you’re not in the room. It is also what drives customer loyalty and reinforces the client to THAT business relationship. So, we all know that a brand is important, but how exactly do you build one? Rosalia, the owner and creative director, knows a thing or two about the importance of branding for your overall marketing goals, which is why she wasn’t afraid to rebrand Newbie Media Marketing & Design as the business enters its third year of business.
THE
Importance of
Branding 6
NMMD NEWSLETTER | Issue 2
THE PROCESS BEHIND
Our Rebrand Although building a brand is more than just a new logo design, the process often begins at that very stage. The logo is the visual representation of how the business sees itself and wants its customers to see them. Prior to drafting those first design ideas, you should take the time to define your brand, some questions to consider: • What emotion do you want your brand to evoke in potential customers? • What market space will you occupy? • What character traits would your business have if it was a person? • What’s the purpose of your business? The answer to these questions will help you build the foundation and guiding principles of your company brand and help you find your company’s “voice”. Lia speaks a bit about the branding process that Newbie Media Marketing & Design underwent and how the company’s new voice will help them continue to grow in years to come.
1. What is the significance of the name Newbie? Coming from NYC to a new place and being a newbie in the community, I felt the name was appropriate at the time when I started working from home on designing websites for friends. Because of my background in photography, design and marketing, I felt it was a fitting name for the new look and feel I was infusing into my work. It was also meant to stand for new ideas, new design, new marketing, new energy.
#BRANDING #MARKETING #WEBDESIGN #MULTIMEDIA #SOCIALMEDIA
2. Being so new in your business, why are you already rebranding?
We have grown, evolved and grounded ourselves within the business community. Rosalia
When I started the business from home, I didn’t plan to grow it as much as it did, but the demand was evidently there. Since opening our downtown office, many of our services have expanded and we are now known for our marketing services. We included the word into our name to clarify to new clients that we do more than just design. We have grown, evolved and grounded ourselves within the business community and we felt it was time.
NMMD NEWSLETTER | Volume 2
7
3. What’s with the cherries? Will they be sticking around? The cherries were a double entendre to what cherries represent- as a newbie, breaking into the northern Ontario market, and also as the ‘cherry on top’ of polishing the look of a business. There are many plays on the cherry that made sense at the time, like: ‘Come Up Cherries’ like on a slot machine means you win a large reward- so our clients would be the winners in their marketing gambles. The ‘Life is like a bowl of cherries’, the ‘Cherry on Top’ and so on... But we felt that it no longer applied to our company, so it will be archived now.
4. Tell us about the new logo? We wanted to use a bold font to represent the letters of our name. Bold is what we’re all about and feel that it’s important for any business to use bold strategies to stand out. The font itself is also open, as that represents who we are as creative thinkers and strategists. We also wanted new colours that represent the feel of our creative energy and direction; which continues to be fresh, smart and effective.
5. What’s the difference between a logo and a brand? A logo is an easily recognizable, reproducible design element, often including a name, symbol, with very specific colors or trademark that should- in a strong way- represent what the business is about. It is a quick, visual representation of a brand’s message. A well-designed logo should evoke some memory or emotion from the viewer. A logo is a tool to help communicate and represent a brand. A brand, on the other hand, is every interaction with and marketing practice of a name or design that identifies and differentiates one business, product, or service from another. Your brand is the experience people have when they come in contact with you or your business. Think of it this way: A logo all by itself is just a graphic element with a name. A brand is the communication strategy that helps you promote your business, services and/or products.
8
NMMD NEWSLETTER | Issue 2
6. When do you know you’ve found the right mix? You have to be patient, make a plan and know what pieces you need. Once you have that plan, you can put all the pieces together and when you can see the bigger picture and it feels right, you know you’ve got the right mix. Good, honest feedback from those you trust is important for a professional and sound review.
WHY NOW? BECAUSE IT’S NEVER TOO LATE.
7. What are your best tips when someone is looking for a logo design? Before anything, know what your company stands for, what it represents. That will be your best and most important starting point. From there, you can collect your mood board, even if you don’t know exactly what you’re looking for. If you know what your company represents that will help to guide you in figuring out what elements you might want to include in your logo. Go with designers you trust and whose work you’ve seen and love. You have to LOVE your logo because you’ll be seeing it and using it everywhere in your business. Don’t settle for just liking it or being rushed into doing it. It’s an important part of your business.
8. When should other businesses consider rebranding?
WHAT DOES YOUR BRAND SAY ABOUT YOU?
If the business has evolved and offers new services or products that have changed the foundation of the business, it’s time to rebrand. If the business has expanded and now has new businesses under it, it might be time to rebrand. If a business has been around for a long time and has grown and needs a facelift, or you want to ‘shake off an old image’, it’s time to rebrand. To keep its look fresh and show a sign of being progressive and competitive. When you want to tap into a new demographic, it could be time to rebrand. When you outgrow your original mission, it’s time to rebrand. When all you’ve got is a name, it’s time to actually just brand your company!
9. They say your brand is what people whisper about you when you’re not in the room. What do you want people to whisper about Newbie Media Marketing & Design? We hope that word of mouth about us continues to be that we offer fresh ideas, beautiful design, out of the box marketing, fantastic marketing tools and are more affordable than people thought!
NMMD NEWSLETTER | Issue 2
9
SPOTLIGH BIA Spotlight Every once in a while, you get to participate in a design assignment that you just know will lead to some new exciting projects in the future. Helping the Downtown Timmins BIA rebrand was just that type of assignment. We worked with the staff and the board to help them update their existing logo that had been in use since 19**. It’s fair to say that the original logo, although appropriate for years past, had both become dated and no longer provided a true representation of the business the BIA supports. The goal with the rebranding was to create
10 NMMD NEWSLETTER | Issue 2
a design that represented the new energy of the types of businesses that now populate the downtown. The BIA wanted something modern and fresh with colours that matched the colours of the downtown benches and other stationary elements. Naturally, a rebranding leads to related branding materials, like trade show banners, business cards and billboards. Some may recall seeing the first banner go up, then quickly come down. The gray sky backdrop and a fresh coat of paint across the building led to an opportunity to put up the second billboard that proudly welcomes you to downtown from
the north-west as well as the east. The first was then placed at another high traffic site. The next step was developing the new website. The purpose of the new site was double. Not only was the look of the site in need of updating, but functionality for ease of navigation to attract the general public with access to information about the downtown businesses- thereby helping to promote those businesses. The second purpose was to give the BIA businesses additional value by offering them additional online marketing exposure. This would also include a page dedicated to showcasing the opportunities that landlords in the downtown have available for entrepreneurs looking to open a business downtown.
Along with the promotion of the available locations in the core in a central and publicly available, we designed a visual banner campaign that can be seen throughout the core showcasing all the spectacular opportunities just waiting for the right entrepreneur to unlock. Working on such a large scale, multi-phased project has not been without it’s challenges, but like all things good, the challenges make the success that much sweeter.
All downtowns face the challenge of filling vacancies. Any number of empty spaces can quickly leave a once bustling core with a hollow feeling. Cue the “Opportunity Knocks” campaign, aimed to help fill empty spaces. When coming up with the name for the campaign, we wanted to stay away from promoting “empty, vacant, closed spaces”.
NMMD NEWSLETTER | Issue 2
11
12 NMMD NEWSLETTER | Issue 2
NMMD NEWSLETTER | Issue 2
13
WEBSITES #WEBDESIGN
14 NMMD NEWSLETTER | Issue 2
NMMD NEWSLETTER | Issue 2
15
16 NMMD NEWSLETTER | Issue 2
Your website is your storefront. Make sure it's: clean, accessible & always open. www.nmmd.ca
NMMD NEWSLETTER | Issue 2
17
CAMPAIGNS #MULTIMEDIA
18 NMMD NEWSLETTER | Issue 2
2017: Year of the Video If a picture is worth 1,000 words, then video is worth close to a million. Whether live, pre-recorded or professionally produced, moving image is THE marketing tool of 2017. Video content has the ability to tell a brand story that customers can relate to in a way that no other marketing tool can compete with. If you haven’t jumped on the video trend, what are you waiting for?
“ IGNORING ONLINE MARKETING IS LIKE OPENING A BUSINESS AND NOT TELLING ANYONE ABOUT IT.”
NMMD NEWSLETTER | Issue 2
19
SPOTLIGH Why does Social Media Work The goal behind social media marketing is not a new concept. Before the rampant use of the internet, businesses still used social marketing, but it was done face to face. The reason for engaging on social media platforms is to build a relationship with your customers or potential clients. That’s not a new idea. Businesses have known the benefit of word of mouth marketing and relationship building for decades. Social media just makes it possible to reach more potential customers, faster than before. If businesses aren’t engaging on social media,
20 NMMD NEWSLETTER | Issue 2
they don’t exist in the minds of a bunch of their potential customers. Moorea is a state of the art medspa with locations in Timmins as well as Toronto. They understand the benefit of online marketing and social engagement and have worked with Newbie Media to establish a cohesive and dynamic marketing plan. Their marketing plan includes custom marketing videos, content creation and social media engagement to help them reach their target audience.
NMMD NEWSLETTER | Issue 2
21
HOW DOES YOUR
social media STACK UP? 1. In order to get started on social media, you picked your platform based on:
A
The one you know very well and are on personally.
B
Research about what platform your target audience can be found using.
C
Why pick? You have a business page on every platform and share, share, share.
2. When reviewing your posting schedule, you can see that you:
A
Schedule a set time each week to plan your posts and engage regularly.
B
You spend as much time managing your social media as you do your business.
C
Post whenever you think of it, sometimes 3 a day, sometimes twice a month.
3. You’ve selected a platform and your posting habits most resemble:
A
You have a huge and engaged following with no conversion.
B
You use a posting tool to keep posts the exact same across all platforms.
C
You curate dynamic content geared to the platform you’re using it on.
4. Your engagement can be described as:
A
Very professional. You have an approved company message and your posts are about your products and services.
B
Super fun. You keep it free from anything “business-ie” and post exclusively funny or motivational content, that’s what gets the most engagement.
C
The 90s mix tape. You share some personal “behind the scenes” content and have a variety of engaging, fun, personal and business related content.
5. When you look at the engagement strategy you have for your social media platforms, it is obvious that:
A You have a few goals and a clear purpose for being on social media.
B You set up a strategic plan with detailed targets and full year implementation formula.
C
Started making accounts and decided to figure it out the ‘trial & error’ way.
5 to 7 points
your SM could be better You’re spinning your wheels. Bad social engagement is worse than not being there in the first place. You clearly understand the importance of social media to your business but it’s time to get some help.
8 to 12 points
your SM is doing ok You’re on the right path, but could still benefit from learning a bit more about the platforms to really laser in on your ideal audience and start converting that engagement into dollars.
13 to 15 points
you’re rocking your SM You’re a Social Butterfly. Keep doing what you’re doing and your business will reap the rewards of the investment you are making.
SCORES: 1. A-2, B-3, C-1 2. 3-0, B-1, C-2 3. A-2, B-1, C-3 4. A-1, B-2, C-3 5. A-3, B-1, C-2 22 NMMD NEWSLETTER | Issue 2
DID YOU KNOW: 80% OF CONSUMERS SAY
THEY ARE MORE LIKELY TO TRY NEW THINGS BASED ON A SUGGESTION BY A FRIEND ON SOCIAL MEDIA
Want to get your business optimized to market on social media? Take advantage of our Member2Member Offer! GET 1 MONTH FREE OF OUR SOCIAL MEDIA MARKETING SERVICES WHEN YOU SIGN UP FOR A 6 MONTH CONTRACT
www.nmmd.ca
DESIGN #BRANDING
24 NMMD NEWSLETTER | Issue 2
The key is consistency. When it comes to branding, consistency matters. The more you make your brand a priority, the more it influences the attitude, opinion and experience that your customers will have with your business. Customers have more loyalty to businesses that are easily recognizable because that consistency builds a solid reputation. Consistency will help take your branding from good to great.
NMMD NEWSLETTER | Issue 2
25
26 NMMD NEWSLETTER | Issue 2
WHAT DOES
your brand SAY ABOUT YOU?
1
DO YOU HAVE A BUSINESS LOGO?
2
DID YOU HOST A CONTEST TO CHOOSE YOUR BUSINESS NAME?
3
DESCRIBE YOUR CURRENT LOGO STYLE:
4
HOW DOES YOUR LOGO MAKE YOU FEEL?
5
HOW PROTECTED IS YOUR TRADEMARK?
6
DOES YOUR LOGO GO WITH EVERYTHING?
7
WHAT DOES YOUR LOGO SAY ABOUT YOU?
8
HOW DOES YOUR LOGO WORK IN SOCIAL MEDIA?
9
DOES YOUR LOGO REFLECT WHAT YOUR ORGANIZATION DOES?
Kind of 2
Oh yeah! 3
No way 3
Whats a logo? 1
I asked some friends 2
Sleek and solid 3
Red carpet ready 3
Custom design 3
Retro for good reason 2
Safe but confident 2
Seems original 2
I don’t leave without it 3
Leading the way 3
Thumbs up 3
I totally did 1
20 to 27 points
Nailing it! Your logo is modern, sleek, and instills confidence. And you are proud to display it to the world. As the primary identifier for your company, your logo is the piece that brings the rest of your corporate identity together.
Self-conscious 1
Clipart from google 1
It usually works 2
Following the leader 2
Google could find it 2
Form meets function 3
Old and crusty 1
It used to work 1
I hope nobody notices 1
Dislike 1
It’s a little off 2
Is it supposed to? 1
13 to 19 points
Solid effort You have a logo, and you love it! But do your consumers love it too? Is it unique? Or does it contain the overused “swoosh” trend... A well designed logo should be timeless, and this can be achieved by ignoring the latest design trends and stock images
9 to 12 points
you need help! Alright, so you saved a bit of money by doing it quickly or not at all. BUT, if your logo looks amateurish, then so will your business. It’s time for your company to LOOK as professional as you want it to be.
NMMD NEWSLETTER | Issue 2
27
# 28 NMMD NEWSLETTER | Issue 2
#
MARKETING DONE RIGHT Marketing your business is ab out finding the right words that c onnect with your audienc e.
ADVERTISING
NEWBIE
SERVICES
BRANDING
GROWTH
OPPORTUNITIES
SOCIAL MEDIA
BUSINESS
IDEAS
PRODUCT
STRATEGY
CAMPAIGN
INDUSTRY
PROMOTE
TARGET AUDIENCE
CREATIVE
PUBLIC RELATIONS
CUSTOMERS
MANAGEMENT
REACH
VIDEO
DEMOGRAPHIC
MARKETING
RESEARCH
YOUTUBE
EFFECTIVE
MEDIA
SALES
HOW TO CREATE A
TOP FACEBOOK AD
#1
#2
keep your message simple and clear.
Capture attention with great images.
#3
#4
Include a call to action.
Include your business logo.
NMMD NEWSLETTER | Issue 2
29
SPOTLIGHT 30 NMMD NEWSLETTER | Issue 2
NORTHEASTERN CATHOLIC DISTRICT SCHOOL BOARD
Annual Director’s Report
www.ncdsb.on.ca
2017
NMMD NEWSLETTER | Issue 2
31
PRINT DESIGN #MARKETING
32 NMMD NEWSLETTER | Issue 2
NMMD NEWSLETTER | Issue 2
33
WHAT YOU’VE HEARD IS TRUE.
HalfPage_GPGM_Aug_2017_v5.indd 1
We are listening.
2017-08-31 12:23 PM
Did you know we use over 45 different noise mitigation methods to help reduce our noise levels. Besides our biggest noise mitigation: our control berm, we use advanced noise monitoring technology.
Learn more and see for yourself at www.Goldcorp.com/Hollinger TSX: G NYSE: GG www.goldcorp.com
TOTAL COMMUNITY CONTRIBUTIONS IN 2017 : $810,000
IN 2017, THE FOCUS FOR THE COMMUNITY CONTRIBUTION COMMITTEE WAS EDUCATION, HEALTH & LOCAL ECONOMIC DEVELOPMENT .
TOTAL NUMBER OF LOCAL INITIATIVES SUPPORTED: 112
Our Air Quality And The Environment Are Always On Our Minds
HEAR FROM THE ORGANIZATIONS WHO HAVE BENEFITED FROM OUR CONTRIBUTIONS @ WWW.GOLDCORP.COM/HOLLINGER
TSX: G NYSE: GG www.goldcorp.com
We’re big on health & safety for our employees, and for our community. Our environmental team is serious about our impact. Learn more about all the ways our environmental team manages our dust mitigation efforts year round on our website. www.goldcorp.com/hollinger
34 NMMD NEWSLETTER | Issue 2
WHAT PEOPLE ARE
SAYING
ABOUT US.
Working with the team at Newbie is a no-brainer. They are an extension of our business; our own little marketing department. They understand our business and our goals and have helped us step up our marketing game. We trust in their abilities and hold them in high regard. - ROB LAROQUE
Collaborating with Newbie Media Design on branding and marketing has been a pleasure. Their ability to interpret their client’s vision while providing them with exceptional visual designs, creative suggestions and quality materials has been an exciting and rewarding process. Maid to Order Custom Cleaning Inc. highly recommends this team of professionals and wishes them great success.” - NICOLE GAGAIN
I recently completed the Facebook Advanced One-Day Intensive course! It was right on target with what I needed to learn. I learned what I’m doing right and what I need to change. I loved that it was a small group so we were able to get lots of one on one with Lia. Thanks again everyone! See you at the next course!” - KRISTEN OEHRING BRETON
What can I say! Working with Rosalia and her team is amazing! They are genuinely interested and invested in your goals. What’s more, Rosalia’s guidance in all things SOCIAL MEDIA is priceless! Thanks to her, I am now successfully promoting my leadership voice where it counts!” -DAPHNE LAVOIE WALLBRIDGE
NMMD NEWSLETTER | Issue 2
35
{ Imagine the possibilities... }
www.nmmd.ca