Sainsbury's Brandface Presentation

Page 1

Sa i ns bur y ’ sT r a c k e rApp: I nt er f a c eDes i gnConc ept s

2 6 / 1 0 / 1 0


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Nect arSt udySummar y Pl easel ogi n User name: Passwor d:

Logi n


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Show Quest i ons Sel ectquest i ont ovi ew: Fi l t erdat aby: G1How muchhavet hef ol l owi ngt hi ngsi nf l uencedandhow muchyouhaveshoppedwi t hSai nsbur y’ sr ecent l y?

Howmuchhasadver t i si ngf orspeci al of f er si nf l uencedhowmuchyouhaveshoppedwi t h Sai nsbur y' sr ecent l y? Agr eatdeal / Qui t eabi t

Al lSai nsbur ys Pl at i num/ Gol d

w/ e20/ 10/ 2010

Si l ver / Br onz e Lapsed

Var i abl er esponses:•Agr eatdeal•Qui t eabi t•Notmuch•Notatal l


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Cur r entdat aweek:w/ e20/ 10/ 2010 ?

Vi ewQues t i ons

Nect arSt udySummar y

Change

w/ e20/ 10/ 2010%

f r om LastWeek

Over al lNect arPoi nt s Lor em i psum dol orsi tamet

55

10

Dui saut em dol ori nhendr er i ti nvul put at

69

15

Dui saut em dol ori nhendr er i ti nvul put at e

13

+2

Dui saut em dol ori nhendr er i ti n

18

+9

Ni bheui smodt i nci dunt

31

+4

Dui saut em dol ori nhendr er i ti nvul put at e

5

+5

Ni bheui smodt i nci dunt

42

+3

Dui saut em dol ori nhendr er i ti nvul put at e

47

+4


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Cur r entdat aweek:w/ e16/ 10/ 10 Vi ewi ngdat af orSai nsbur y' sAl lSt or esCombi ned Sel ectquest i ont ovi ew:

Q3Over al l ,how woul dyoudescr i bet heexper i enceofshoppi ngonyourmostr ecentvi si tt oSai nsbur y’ s?


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?

Vi ewQues t i ons

Sel ectweekt ovi ew

Dat af orw/ e02/ 10/ 10 Di sr upt i onSt udySummar y w/ e20/ 10/ 2010

%

Change

f r om LastWeek

Over al lexper i enceofshoppi ngi sExcel l entorGood

55

10

Ser vi cei sExcel l entorGood

69

15

Jour neyt ot hest or ei squi t e/ ver yhar d

13

+2

Easeofget t i ngi nt ot hest or eoncear r i vedi squi t e/ ver yhar d

18

+9

Easeoff i ndi ngaspaceandpar ki ngi squi t e/ ver yhar d

31

+4

Easeofget t i ngt het r ol l eywant edi squi t e/ ver yhar d

5

+5

Temper at ur ei nst or ei sal i t t l e/ mucht oocol d

42

+3

At mospher ei nt hest or ei sabi t / ver ynoi sy

47

+4


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Cur r entdat aweek:w/ e16/ 10/ 10 Whi chst or edoyouwi sht ovi ew det ai l edr esul t sf or ?

St or e

Fi el dwor kSt ar tweek

No.Pr eRef ur bweeks

Ref ur bst ar t s

Al phi ngt onRoad,Exet er

w/ e22/ 05/ 10

1

w/ e22/ 05/ 10

Bal ham

w/ e22/ 05/ 10

2

w/ e22/ 05/ 10

Br ami ngham Par k

w/ e08/ 05/ 10

3

w/ e22/ 05/ 10

Cr ayf or d

w/ e17/ 07/ 10

4

w/ e25/ 09/ 10

Dar nl ey

w/ e17/ 07/ 10

5

w/ e25/ 09/ 10

Gl ennRoad,Lei cest er

w/ e19/ 06/ 10

6

w/ e31/ 07/ 10

Hami l t on

w/ e19/ 06/ 10

7

w/ e14/ 08/ 10

MonksCr oss

w/ e12/ 06/ 10

8

w/ e22/ 05/ 10

Scunt hor pe

w/ e12/ 06/ 10

9

w/ e22/ 05/ 10

Thor nhi l l

w/ e15/ 05/ 10

10

w/ e17/ 07/ 10

Washi ngt on

w/ e10/ 07/ 10

11

w/ e22/ 05/ 10

Whi t l eyBay

w/ e22/ 05/ 10

12

w/ e17/ 07/ 10


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