Capabilities

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WHO WE ARE Newchef Fashion Inc. has revolutionized the culinary industry with unique, fashionable and moderately priced uniforms. Before our inception in 1989, culinary apparel was drab and unappealing. Our elegant fabrics, decorative trims, ribbons colorful prints and slimming “V” lines have made restaurant staff members look as delectable as their food. Our in-house designers and graphics department can further enhance the apparel with custom designed embroidery, sublimated fabrics or printing to ensure an original and unparalleled image. Our NCF Designs division can help create innovative uniforms that fit your brand, functional needs and budget. We offer options for any department including Culinary, Front of the House, Hospitality, Corporate Apparel, Housekeeping, Gaming and Entertainment. Helping our customers reach their uniform goals is our main priority.

G. Lucien Salama Founder | Chairman

Whether you need to outfit a staff of one or one thousand, NCF has you covered. We offer specialized tailored designs to meet the needs of all your employees from small and petite to big and tall. Based in Los Angeles, our manufacturing capabilities, expert knowledge and design skills will set your staff apart from business competitors. NCF strives to be second to none in our industry, utilizing only the highest quality materials and prompt manufacturing. Quick turnaround has always been our standard. Starting with a single specially designed jacket for the Toque Blanche organization, NCF has blossomed into a world-renowned fashionable uniform design leader. Though we maintain over 40,000 accounts with some of the most prestigious hotels, casinos,

Chantal Salama CEO

country clubs, culinary schools, restaurants, cruise lines and various branches of the Military, we retain an entrepreneurial customer service ethic. We know our customers have made us what we are today and in turn, we produce the most efficient service at the most competitive cost. Our knowledgeable customer service representatives are dedicated to making your experience as professional yet personable as possible. You will never be just an account number. We create real work wear for real working people and strive for the utmost efficiency and satisfaction with our clients. You can depend on us to go well beyond all your expectations.

MISSION Design is not a luxury. We strive to bring your vision to life by offering the best quality product at competitive prices in a one-stop shop.

Thank you for choosing NCF to meet all your culinary apparel needs,

Your satisfaction means everything to us!


MANAGEMENT STRUCTURE Chantal Salama | CEO Lucien G. Salama | CFO Lisa Escalante | VP Operations Victor Lazo | Director of Business Development Daniel Sandoval | IT Director Stella Koltzan | Division Manager Brian Comeno | Las Vegas Area Manager Luchie Umandap | Accounting Ariana Rodriguez | Design and Development Rudy Espinoza | Warehouse Manager Patricia Harmon | Production Manager Guadalupe Sandoval | Quality Assurance Coordinator Sabine Tchiloian | Buyer Specialist

VALUES NCF values the rights of the employee. With American Made merchandise, we ensure that our branded product is manufactured in our Los Angeles facility within ethical standards and upholding state and federal laws. One of our main priorities is finding the most proper sources for raw materials and products. Overseeing the full in-house manufacturing process and vertical operation benefits both the customer and us to maintain our core values.

CERTIFIED WBE & WOSB NCF is a certified Women Business Enterprise & a Women Owned Small Business who values the rights of the employee.

CORPORATE HEADQUARTERS LOCATION NEWCHEF FA SHION INC 3223 E. 46TH STREET LOS ANGELES, CA NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


OUR NUMBERS 40,000+

42,256

Orders Filled Annually

Square Feet

30+

25,000+

80

10

75 Embroidery Heads

Sub-Contractors

Years in Business

Production Crew

SKUs Managed

Fashion & Graphic Designers

8

5

Printing Options: Direct to Garment, Sublimation, Heat Transfer, Silkscreen, Etching

1

State of the Art TukaTech Inc. Digital Cutter

CUSTOMER SERVICE Our knowledgeable customer service representatives are dedicated to making your experience as professional yet personable as possible. Each customer receives top attention

INDUSTRIES

from a designated account manager or customer service representative. Customers can reach us via telephone, E-Mail,

Food Service

Gaming

Online Chat or Fax. Our representatives work closely with the

Universities

Corporate

their brand structure, functional needs and budget.

K-12

Medical

ORDER WITH EASE

Aviation

Facilities

Ordering is easy with a variety of options available. Orders can

Hospitality

Military

web portal. The corporate web portal allows single or multi-unit

customer to help offer an innovative uniform program that fits

be placed via phone, E-mail, Fax, or a comprehensive corporate

companies purchase the specified uniform program 24 hours a day, 7 days a week, 365 days a year. Since NCF is a one-stop shop for all uniform needs, corporations can benefit by consolidating their uniforms to one source.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


DESIGN & DEVELOPMENT

PATTERN Our in-house patternmakers offer flexibility for all sizes. Because

No matter what your vision is, our representatives offer a thorough analysis to help achieve your goals. Our designs help fit your brand structure at a competitive cost. Hand drawn sketches or graphical simulated mock-ups are created based on desired specifications. The final proposal is showcased to the customer for review along with fabric options, pricing and

approximate

turn-around

time.

Upon

not everyone is shaped the same, we offer standard sizing from XXS through 7XL. These sizes can include Short or Tall options. When necessary, we offer specific patterns for specific needs. Alterations can be done digitally to maximize the functionality of the uniforms and upgrade the style. Modern and Classic fits are available throughout our NCF apparel. Markers are setup specifically to minimize fabric spillage which in turn saves our customers money in the long run.

confirmation, samples are manufactured for final production approval.

Fabrics are outsourced with the mission to integrate seasonal

fashionable

colors

with

an

easy-care

durability aspect for everyday wear. Buttons, trims, threads, piping, and contrasts are also developed to have the highest work output for durability and functionality. NCF is committed in building strong relationships with our material vendors to only use the highest quality materials for our products.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


GRAPHICS DEPARTMENT

LOGOS Newchef is renowned for having the best logo work in the industry. Our in-house graphics team can further enhance your

SUBLIMATION DETAIL D e s i g n e d a n d p r i n t e d b y N e w C h e f.

apparel with custom designed embroidery or printing to ensure an original and unparallel image. To digitize your logo, high definition artwork can be sent in various formats (PDF, EPS, JPEG, PNG). A logo swatch cut-out will be emailed or physically sent for final review and approval.

DIGITAL MOCK-UPS Visual aids are way to showcase what your uniform can look like before purchasing. Creating digital mock-ups helps our customers envision various uniform styles in their own colors. Adding logos and trims can help finalize your uniform program for each position. These mock-ups come in handy when creating a uniform program presentation.

EMBELLISHMENT We offer various decorative embellishment options that include Top Quality Embroidery, Direct to Garment Printing, Silkscreen, NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433

Heat Transfer and our Exclusive touch of Sublimation.


EMBROIDERY

SUBLIMATION

Unlike logos used for business cards, letterheads, and the web, embroidered logos have not only height and width dimensions, but also depth. Accommodations need to be made for the embroidery process. Our logo specialists will evaluate your logo, free of charge, to help determine what works best for you. At NCF, designing for embroidery – called digitizing – is an art done by skilled professionals. We only use 100% polyester thread from top brands to avoid any bleeding, fading or tearing. Once your logo has been digitized we will send a final logo swatch for approval.

Embroidery logo in process.

Sublimation detail on back of vest.

NCF is the first culinary apparel company to introduce Sublimation. Our in-house graphics team can help customers design custom patterns of almost anything to be printed on special fabrics for contrast details. These printed patterns can be custom themed images that go well with your décor or brand scheme. Sublimation is the

DIRECT TO GARMENT DTG printing is a great new technology ideal for those wanting more colors on Cotton T-Shirts, Jackets, Bags and other items. It

future in culinary, hospitality and gaming apparel and it is now here at NEWCHEF.

SILKSCREEN

contains higher detail, more customization, quicker turnaround times and low minimums. We can print full and unlimited color

The traditional silkscreen method is another way to embellish t-shirts, jackets, bags and other items. Silk

designs on the final product. NCF uses the latest technology to

screen works great for higher quantities. Although colors

print your designs directly into textiles. The ink in combination

are limited to 6, it provides durable and high quality

with heat cures the design directly onto the garment. You won’t have to worry about the design cracking, pilling, fading or

finishes at an affordable price. The screen print method requires a vector file for maximum output. Setup fees are associated with the silkscreen process.

washing away for as long as the item last. There are no setups when DTG is involved.

HEAT TRANSFER NCF offers a wide range of heat transfer designs which are made of various quality materials to meet customers' business needs. From heat transferring a design on a T-shirt to adding bar code labels on on custom product for inventory purposes, items are greatly ensured and quickly transported by NCF’s quality management system and high production capacity.

Printing direct on garment.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


CUTTING AND SEWING With the fastest manufacturing timeframe, NCF will help your custom orders arrive on time. Each developed product goes through the pattern makers where markers are created. Our state-of-the-art TukaTech Machine helps create beautifully engineered patterns with intuitive and Computer-Aided Design programs. We calculate and plan for accurate fabric requirements for each uniform program. Our machine can cut through up to 80 layers of fabric for maximum output and mass production. Our professional hand cutters whom have more than 30 years of experience, help take out smaller orders to keep a stable workow to meet the entrusted fast turnaround.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


WAREHOUSE

SHELF PRODUCTS: WITH MORE THAN 10,000 SHELF PRODUCTS, WE CAN OFFER FAST TURN-AROUND AT COMPETITIVE PRICES.

FABRICS AND MATERIALS: WE CAN OFFER AND STORE SPECIAL FABRICS WITH A COMMITMENT TO ENSURE FAST MANUFACTURING AND DELIVERY OF YOUR CUSTOM PRODUCTS.

CUSTOM PRODUCTS: PRE-MANUFACTURED INVENTORY LEVELS OF YOUR CUSTOM UNIFORM PROGRAM CAN BE PRE-STOCKED FOR FAST TURNAROUND.

One alley of our warehouse department

From shelf products to custom uniforms, we can deliver fast. To accomplish a quick turnaround, pre-manufactured inventory levels that cater to your contracted uniform program are managed in our warehouse facility. By using forecast planning, we can stock basic or custom uniforms and even fabrics that can in turn assist with a faster manufacturing frequency. Sales reports, forecasting and system planning allow customers to prepare inventory based on their needs.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


Customers will recognize our boxes immediately when they see our beautiful “newchef” logo on the tape. We aim to pack products in various sized boxes to make sure your product fits correctly for minimal damage during the delivery transit. We consolidate our packing to reduce plastic bag waste and fold most of our garments to avoid plastic hanger overflow. Each delivered box has its designated packing slip with a clear description of delivered products.

Newchef has partnered with UPS to offer a seamless delivery service throughout the continental United States. We offer various service options including UPS Ground, 3rd Day Select, 2nd Day, Next Day Saver, Next Day Early AM and in some cases UPS Saturday Delivery. If customers have their own shipping service or are using a 3rd party account, we have the infrastructure and technology ready to service those accounts.

SHIPPING

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


IT DEPARTMENT

Consolidate all of your uniform needs to a one-stop-shop state of the art corporate web portal.

NCF utilizes our in-house IT and Graphics departments to handle all aspects of your custom web-based uniform store including site

design,

management,

security/stability

reviews,

maintenance and hosting. A free corporate web portal is offered to single or multi-unit customers.

We can help facilitate your uniform goals into one consolidated website with your own specified uniform program. The corporate website allows companies to access uniform ordering 24 hours a day, 7 days a week. This eases managers to order even after office hours. With the best technology available, we offer a variety of log in attributes, flexible online payment options including pre-applied terms or credit cards. Automated reporting tools to give clients updated program metrics with customized reports are available upon request.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


AMERICAN MADE While most uniform manufacturing has since been moved to overseas factories, NCF recognizes that the hardest workers, the finest craftsmanship, and the most innovative production continues to define what it means to be “American Made.” We ensure that our branded product is manufactured in our Los Angeles facility within ethical standards and upholding state and federal laws. One of our main priorities is finding the most proper sources for raw materials and products. Overseeing the full in-house manufacturing process and vertical operation benefits both the customer and us to maintain our core values.

NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


green planet

COMMITMENT to a

VISION STATEMENT

New Chef Fashion Inc. aims to promote good sustainability practices, to reduce the environmental impacts of all of our activities, and to help our clients and partners conduct business in such a way to better our planet.

PRINCIPLES

Our Sustainability Policy is based upon the following principles: • To integrate sustainability considerations into all our business decisions. • To ensure that all staff are fully aware of our Sustainability Policy and are committed to implementing and improving it. • To minimize the impact on waste of all office and transportation activities. • To make clients and suppliers aware of our Sustainability Policy, and encourage them to adopt sound sustainable management practices. • To review, annually report, and to continually strive to improve our sustainability performance.

PRACTICAL STEPS

In order to put these principles into practice we will: • Avoid unnecessary travel by conducting business online and making use of instant messaging, video/audio conferencing, telephone, and email. • Reduce the need for our staff to commute by supporting alternative working arrangements, such as home working, etc. • Promote the use of public transportation by locating our offices in accessible locations. • Offer incentives for employees to ride the bus or join a carpool. • Minimize our use of office consumables and identifying opportunities to reduce waste; for example, by double-side printing all paper used. • Avoid the use of paper wherever possible; for example, sending invoices and quotes via email as PDF files. • Recycle paper through a third-party responsible paper disposing company. • Direct clients to online catalogs to reduce printed catalog copies. • Donate or recycle discontinued products. • Reduce the energy consumption of office equipment by purchasing energy efficient equipment. • Keep energy usage low; for example, making use of low energy light bulbs throughout our distribution center and ensuring that computers are shut down after business hours. We consolidate our packing to reduce plastic bag waste and fold most of our garments to avoid plastic hanger overflow. Our State of the Art TukaTech Machine helps setup specific pattern angles to minimize fabric spillage which in turn saves extra waste.

ECO-FRIENDLY FABRICS

We offer many sustainability-conscious fabric options in various colors for customization on various garments, including organic or recycled materials: • ECO Twill (65% Recycled Polyester & 35% Organic Cotton) Made from recycled PolyEthylene Terephthalate (PET) bottles used for water and soda, reducing landfill waste to better utilize the Earth’s natural resources, combined with Organic Cotton. • 100% Certified Organic Cotton • 100% Certified Organic Cotton Canvas • 100% Recycled Fabric Blend (Reclaimed material made up of 60% recycled cotton & 40% post-consumer recycled polyester) • Organic Cotton & Recycled Polyester Blend • Recycled Polyester • Hemp and Cotton Blend NEWCHEF FASHION INC. | www.newchef.com | 1 800 639 2433


NCF BRAND PARTNERS


AWARDS


Operating Hours: Monday - Friday 7:30am - 5:00pm PST Website: www.newchef.com

Visit: NEWCHEF Fashion Inc. 3223 East 46th Street, Los Angeles, CA., 90058

Call Toll Free: 1.800.NEWCHEF (639.2433)

Fax: 1.323.581.0077


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