One of the things we at It’s a Wrap love most about the hospitality industry is the creativity it encompasses. Whether it’s compiling mouthwatering menus, devising sumptuous cocktails or designing the look and vibe of a new dine-in venue, the people in the industry are imaginative and resourceful. Never has this ability to create and reinvent been more vital than in 2020 when the industry as we knew it, was forced to close its doors.
Wrapping Up
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s a packaging supplier, we experienced the cessation of orders as the first lockdown hit and the industry reflected on events. However, it was incredible how rapidly businesses began to refocus and look for ways to keep running. Within weeks we were seeing take-
out and postal options popping up everywhere, highlighting the industry’s brilliance and ability to adapt. Now some eighteen months later we’re still seeing an increase in the number of businesses offering take out, online or makeat-home options and these solutions have proven a lifeline for companies who rely on dine-in or events such as food markets and festivals to provide them with customers. However, there is a downside. When consumers switch to online or remote shopping, they lose the full brand experience of walking through a store and interacting with brand ambassadors something even the most creative website can’t remedy. Brand messages can be lost without face-to-face interaction and the ability to build loyal customers is reduced. Brand Communication Is Key Packaging and its design allow businesses to communicate with their audience in these circumstances and help customers experience products and brands – even if they are sheltering at home. Packaging becomes a fundamental part of your customers’ sensory, buying experience. The more memorable and enjoyable the experience, the more likely they will order again. Mike Clarke, Sales Director of JR Press, the company behind
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Fastfood Professional • August and September 2021
August and September 2021 • Fastfood Professional
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