Lolly Does It Again With The Lollyencore

Add a savoury twist to Stir Up Sunday

and prepare your festive pickled treats with Sarson’s new pickling jar

Sarson’s vinegar has announced the launch of their new pickling jar in perfect time for the countdown to Christmas. There’s no need to use a separate wider rim vessel to make sure your veggies fit inside, to then add the pickling juice on top or to introduce extra flavours to the juice. This all-inone jar available in ‘distilled’ or ‘malt’ means you simply pop in your prepared vegetables and you’re ready to go!

The 950ml vessel has a wider mouth specifically designed to be the ideal fit for all your pickling goodies, and with delicious ready-spiced pickling juices made with Sarson’s time-honoured recipe inside, all the hard work is done for you.

Sunday 28th November marks Stir Up Sunday 2021. As the last Sunday before Advent, families traditionally get together and prepare the Christmas pudding ahead of the big day. Introduce a touch of savoury to this customarily sweet occasion and start preparing your pickled treats to enjoy during the festive break in Sarson’s all-in-one pickling jar. Whether you’re looking for a thoughtful homemade

Christmas gift, or to plan some pickled delicacies to add to the Christmas dinner spread, there are plenty of ways to pickle for the festive season.

Sarson’s top pickling recommendations for 2021’s festive season:

Personalised ‘Pickle-mix’ presents Why not use Sarson’s new all-in-one pickling jar to make a colourful ‘Pickle-mix’ jar present? Select your loved one’s favourite fresh vegetables to feature in the jar to add a personal touch. Cucumbers and onions work well for pickling first timers and pair perfectly with the Sarson’s pickling juice. Introducing beetroot and red cabbage adds sweet notes and a beautiful deep pink colour great for gifting. All you need is a festive ribbon or some colourful paper to add the finishing touch. It’s an easy and thoughtful personalised present, ideal for him or for her.

Pickled cocktails for the party season! After over a year of lockdowns, the nation has turned into budding at-home bartenders. It’s time to put your newfound skills to the test and try out some simple pickled cocktail recipes. Warm your cockles with a Sarson’s twist on a Hot Toddy, a dash of pickling juice to this seasonal cocktail adds a festive spice and depth of flavour. Or why not try a spicey Sarson’s Mule for a tasty pre-Christmas dinner aperitif, featuring the fresh lime, ginger beer and mint from a Moscow Mule cocktail, with an added kick from the Sarson’s pickling juice? Those looking to keep it simple can raise an after-dinner Christmas toast with pickle back shots of whisky and Sarson’s pickling juice, garnished with pickled cucumbers!

Add a touch of pickle to the festive spread If you’re reuniting the family this year at yours, why not prepare a post-Christmas lunch cheeseboard for everyone to enjoy? Or a simple but stunning charcuterie board to offer as finger food on New Year’s Eve? Homemade delights from your Sarson’s all-in-one pickling jar such as pickled cauliflower, red onions or mushrooms make for the perfect additions to both these dishes. One thing’s for sure, no boxing day spread is complete without a jar of traditional pickled onions as the table centrepiece!

Pickling isn’t just for Christmas… Waste not, want not! At a time of indulgence and delight, sometimes it’s not possible to squeeze in that last carrot, brussel sprout or parsnip. Never fear, you can still hold on to that Christmas cheer. Scrap blue Monday and the gloomiest month of the year and pop your leftover Christmas vegetables into your Sarson’s pickling jar to enjoy the taste of Christmas well into January.

Catherine Martin, Brand Manager of Sarson’s said: “Practical and the perfect fit for the kitchen cupboard, we have crafted a balanced blend of vinegar and spices, making the all-in-one Sarson’s pickling jar great for your well-loved homemade recipes and the ideal added ingredient to all your Christmas celebrations”.

Both Sarson’s Pickling Malt Vinegar and Sarson’s Distilled Pickling Vinegar can be bought from all major retailers, for example Sarson’s Malt Pickling Vinegar can be found from Sainsbury’s for £1.90 here. For further details see www.sarsons.co.uk. For further information please contact sarsons@switchedoncomms.co.uk