FLECTING ON E R
This year January was also known as “Veganuary”; it was a month like any other for the vegans amongst us, vegans didn’t change their diet at all, but it was also an invitation to non-vegans to give vegan food a try. So what did we learn from the experience? Well, the following pages focus on the trends and opportunities highlighted by Veganuary.
Non-Vegans Want A Pizza The Vegan Action Non-vegans plan to make vegan food a regular part of their diet in 2021
T
he number of Veganuary participants saw a
Sticky BBQ Jackfruit debut last year. The UK’s No1 frozen
45.2% increase this year, with 582,000 people
pizza brand polled 2,000 non-vegan Brits to find out just
signing up to the plant-based pledge, compared
how the UK feels about vegan food.
to last year’s 400,000.
With this record number of Veganuary sign-ups in 2021,
it’s no surprise that non-vegans are also incorporating plant-based meals into their diet on a regular basis.
And the nation says vegan food is not only better than ever, far from being a fad, it is here to stay – and is enjoyed at mealtimes even in non-vegan households. Chicago Town spokesperson Rachel Bradshaw said:
According to a new national survey, Brits love vegan
“Non-vegans have really taken to vegan food in 2020. In
food so much that a third of them are now eating it twice
fact, 20% of UK non-vegans eat Vegan meals twice a week,
a week, and it’s no surprise that millennials make up the
according to our survey results.
majority of these fans.
“A further 12% eat vegan food at every meal or at least
The survey, commissioned by Chicago Town, also
once a day, and another 14% eat it once a week. It’s clear
revealed that 20% of millennials opt for vegan friendly
from our research that vegan food is not just for January
meal choices on a daily basis, with almost half of the 18-
– indeed, 63% of non-vegans told us that the popularity of
24 year olds surveyed claiming to have eaten more vegan
vegan food is far more than just a flash in the pan – and is
food in the last year than ever before.
here to stay.”
Chicago Town has just launched two new vegan pizzas,
The Chicago Town survey also revealed that a third of
Vegan Deep Dish Cheeezeburger and Vegan Tomato
non-vegans are planning to incorporate more vegan food
Stuffed Crust Takeaway Smokey Bac’n and Mushroom,
into their regular diet in 2021. The reasons for the change
after the huge success of its Vegan Tomato Stuffed Crust
are mainly due to the environmental impact of meat
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Fastfood Professional • February and March 2021
February and March 2021 • Fastfood Professional
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