GERMAN DONER KEBAB OPENS ITS 50TH STORE IN THE UK German Doner Kebab has opened its 50th restaurant in the UK as it forges ahead with its plans to grow the fast-casual brand of the future.
T
he UK’s fastest-growing restaurant chain
Now employing over 1500 people throughout the
reached the landmark site this week after
country, the brand will have opened 50 new restaurants
opening its latest site in Peterborough.
in the UK during the past three years and boasts a
The brand has forged ahead with its growth
plans during the Pandemic, opening 13 new restaurants and creating almost 500 new jobs.
development pipeline of 350 franchise units over the next seven years. Imran Sayeed, CEO, has heralded the landmark opening
Imran Sayeed, CEO, said: “Reaching 50 restaurants in
at Peterborough as the brand continues to disrupt the
the UK is a landmark moment for the German Doner Kebab
fast-casual space and evolve to meet the needs of its
story as we build momentum in our plans to grow the fast-
customers.
casual brand of the future.” German Doner Kebab has this week opened its 50th restaurant in the UK.
He said: “Reaching 50 restaurants in the UK is a huge moment in our story and represents a huge achievement for everyone in the German Doner Kebab family.
The fast-casual brand has reached the landmark
“Our game-changing kebabs are revolutionising the
following the launch of its new restaurant in Peterborough.
kebab and this has driven huge consumer demand as we
The brand has forged ahead with relentless growth
bring the German Doner Kebab experience to even more
during the Pandemic, opening 13 new restaurants and
consumers across the country.
creating in the region of 500 jobs throughout the country.
“We have found ourselves in very challenging times
Key new locations already opened in 2020 include
however we have remained agile and responsive to a fast-
Nottingham, Bradford and additional sites in London and
changing landscape, reaching our customers in new ways
Edinburgh.
and developing exciting new products.
German Doner Kebab is revolutionising the kebab in the
“We are now looking forward to building this momentum
UK, bringing a fresh, high-quality taste sensation that has
further into 2021 as we maintain our mission of building
made it the number one spot to enjoy a kebab.
the fast-casual brand of the future.”
Freshly prepared in front of customers, the game-
Based in Glasgow, Scotland, German Doner Kebab is
changing kebabs are made using premium, lean, succulent
growing at great pace with 73 restaurants in UK, Europe
meats and fresh local vegetables, served in handmade
and Middle East, and now rapidly expanding in the USA,
toasted breads with unique signature sauces.
Canada, Saudi Arabia and Ireland.
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Fastfood Professional • February and March 2021
February and March 2021 • Fastfood Professional
36
