Bull’s Eye! Kraft Heinz shines a light on conversations on out of home dining

Heinz lau nches Battle of the Burger competition offering £5,000 prize to restaurant serving up Britain’s

Kraft Heinz listens to UK diners and reveals what they’re craving when eating out

Kraft Heinz used social listening tool, Delve, to track insights about consumers’ dining preferences over the last six months. Monitoring Twitter, blogs, forums and reviews, the results reveal macro trends, micro trends and top trending cuisines in the UK. Now they’re sharing this insight with food operators, so they can evolve their menus and give consumers what they demand when dining out. Health and wellness topped the macro trends list, driving more than half (52%) of the conversations. Sustainability also made it to the top three macro trends, dominating more than 2 in 10 conversations. Consumers are concerned with sustainable ingredients and are seeking restaurants with sustainable practices. These themes come through in the micro trends, with vegan and plant-based conversations dominating 41% of the dining conversations OOH. Diets like keto and low carb take second place, capturing 17% of the conversation. In joint third, natural ingredients and local, seasonal eating take 10% of online posts each, as British diners become more discerning about the ingredients on their plates. Experience was also a hot topic, featuring in 22% of the conversations and making it the second most popular macro trend. Many consumers are looking for unique and memorable dining experiences, with experiential elements such as themed menus and immersive décor becoming

Heinz is call ing the nation’s independent burger houses to bring on create the ultimate burger using a Heinz sauce for a chance to country’s best and win a marketing package worth £5,000.

Whether it’s a meaty masterpiece or plant-based patty of perfection the boundaries of their creativity to come up with a unique and delicious that uses at least one Heinz sauce in its original form

Entries will be judged on overall appearance, creativity and quality restaurant will receive a marketing support package to the value of burger special as a limited time offer with the brand.

Charlotte Crane , Junior Brand Manager at Kraft Heinz Foodservice, a nation of burger lovers , eating 2.5 billion burgers per year. And we to a burger’s success is that final flourish of sauce.

“We wanted to encourage independent burger restaurants to get winning yet versatile combination . It is an opportunity for chefs to showcase with flavour using the nation’s best-loved sauces from Heinz increasingly popular. These themed menus could mirror the top cuisine trends discussed, with British topping the list, generating 22% of the conversation, closely followed by Spanish and Chinese, then American and Thai. Artemis Argyrides, Foodservice Marketing Lead, Northern Europe at Kraft Heinz says. “British diners love a classic roast. In fact, 62% of the posts on British dishes talked about roast dinners. Our Bull’s Eye BBQ sauces are perfect for bringing an American twist to this firm British favourite, which is a great way to tap into the experiential dining trend. And it’s not just for meat-lovers, everyone can enjoy a unique dining experience. Roasted BBQ tempeh or mushrooms go just as well with roast potatoes as traditional roast beef.”

“BBQ continues to be a strong favourite and made it into the UK’s top 10 cuisines. Our Bull’s Eye Original Sauce not only adds a premium touch to meat and veggie BBQ dishes; it’s also ideal served over pulled pork or shredded jackfruit for a sticky, smoky, American treat. Ramp up these dishes with creamy potato salad and collard greens, and you can give diners an indulgent Deep-South inspired ‘soul food’ experience.”

“Whether it’s our classic Heinz Tomato Ketchup, Heinz [Seriously] or one of our more adventurous members of the Heinz sauce portfolio Smokey Baconnaise , we’re excited to see what our country’s talented up.”

Independent restaurants who want to be in the running need to register via email before Monday 5 September. Each will receive a Heinz featuring a selection of six Heinz sauces and to help inspire their burger

How to Enter:

The next installment of the research will be released towards the end of the summer, tracking these consumer trends and habits.

• Step 1: Register your restaurant’s interest in entering the emailing charlotte.crane@kraftheinz.com before Monday

For more information on the full range visit Bull’s Eye (heinzfoodservice.co.uk) or Home - Bull’s-Eye (bullseyebbq.com)

Also available at major UK wholesalers, ask your stockist for more information.