Loaded launches: Santa Maria’s new dirty and decadent solution for operators

With ‘treating’ the number one mission for eating and drinking out[1], as consumers continue to seek out affordable treats that are kind on the purse strings, and 62% of consumers looking to spend money on experiences rather than material things[2], there is an opportunity for out-of-home operators to drive revenue by offering an elevated food experience through simple twists and upgrades.

Santa Maria, the nation’s leading out-of-home food provider, today launched its latest solution – Loaded – a range of dirty and decadent downloadable recipes that are designed specifically to drive footfall and increase spend per head across operators in food-to-go, casual dining, pubs and bars.

The Loaded concept is based around three core categories – burgers, fries and nachos – chosen for their popularity amongst consumers, operational simplicity and versatility for ‘loading up’.

Each category has a range of irresistible loaded recipes that are oozing with flavour. The recipes are on a sliding scale, varying in complexity, from taking existing dishes and adding simple seasoning or spiked salsa through to fully loaded recipes that include a variety of new products. It offers operators choice in how they customise their menus and stand out amongst competitors.

Created by Santa Maria’s chef team, the recipes include inspiration from global-flavours and nostalgic home comforts and also offer serving suggestions that bring a sense of theatre to the table.

Santa Maria’s Taste Creator, Barney MacAdam, says: “We’re conscious of the challenges the hospitality sector is starkly facing with rising operating costs, increasing food prices, staff shortages and the cost of living impacting their customer’s back pockets. We’ve worked hard to ensure our Loaded solution will work for every operator, despite these challenges.

“The categories are based around some of the most affordable dishes on menus - dishes that the vast majority of operators