Country Range Roll Out Striking Refresh

The Country Range Group has stepped things up ahead of the summer with a refresh across its award-winning Country Range own brand portfolio.

The move will see the brand’s new logo and branding introduced this summer, alongside vibrant new packaging designs including vivid colours, striking fonts, and eye-catching photography.

The exciting refresh will also see the introduction of a brand-new premium tier of products, under the Country Range Signature brand. Featuring carefully sourced, premium ingredients and products from across the globe, the Signature selection is aimed at chefs cooking for special occasions or looking to add some fine-dining style to the menu.

Created for the makers

The new strapline is ‘Created for the makers’ which reflects the reason why the brand exists. The Country Range brand was created specially to meet the needs of caterers, who take pride in making food for people. Each product is developed for use in a professional kitchen, to help those who serve food to others to always serve their best. The first 50 Country Range products were launched in 1985. Now over 35 years later, the Country Range product portfolio is over 700-strong and has become a leading force and trusted choice for chefs and caterers across the hospitality and public catering sectors.

The brand’s team of experienced buyers, quality managers and development chef work closely with manufacturers to ensure that all their products reflect emerging food trends, are tested thoroughly and are BRC (British Retail Consortium) accredited.

New look, same trusted quality and value

While the new logo, eye-catching packaging design and Signature collection will provide a striking new appearance for the brand, the Group’s products and core values and passion for responsible sourcing, providing opportunities to smaller, innovative suppliers and ensuring the portfolio is unbeatable when it comes to quality, value and choice remain.

Country Range Group Head of Marketing Emma Holden commented:

“Since its launch in 1985, the Country Range brand has become synonymous with supreme quality and veritable value across the hospitality and public catering sectors. We’re delighted to unveil the vibrant refresh and Signature selection, which will ensure we can continue to set the standard from a taste, choice and sustainability perspective, while providing brand consistency across all key touchpoints. Our new strapline, ‘Created for the makers’ cements our core values, as the caterer is always at the heart of everything we do.”

What to look out for? Design

Ingeniously combining visuals of rolling hillsides, a cloche and the Country Range brand initials, the new logo