and New Signature Collection

highlights the Group’s obsession with where our food comes from and how it is used by chefs to impress. The new vibrant colours are a radiant reflection of the colourful ingredients and recipes, plus the cultures, from which they come.

Visually appealing imagery of appetising finished dishes and attention-grabbing cookery are given prominence on the front of pack, alongside a comprehensive range of clear and concise new icons.

Sustainability

The Group has already made huge strides in reducing excessive packaging and moving to more recyclable, biodegradable and environmentally friendly solutions. The brand refresh is being rolled out in phases to ensure that there is no wastage of the current packaging. Meanwhile, the Group has collaborated with ClimatePartner to help identify targets, initiatives and solutions to help the Group and its members operate in a more environmental and sustainable way.

Signature Selection Unleashed

A new level to the portfolio with premium and trend-setting products and ingredients for discerning chefs and caterers. Guaranteed to raise the quality and innovation bars, the Country Range Signature collection has clear visual stand out on-pack through the unique glimmering silver logo and high-end photography.

About the Country Range Group

With over 30 years of heritage servicing the UK &

Ireland’s innovative foodservice sector, the Country Range Group is made up of 11 independent wholesalersBirchall Foodservice, Blakemore Foodservice, Brook Street Foodservice, Caterite Foodservice, Creed Foodservice, Dunns Food and Drinks, Harlech Foodservice, Henderson Foodservice, Savona Foodservice, Trevors Foodservice and Turner Price.

In addition to offering the leading brands from around the globe, the Group also provides over 700 products, all developed exclusively for professional caterers under the Country Range brand. Covering grocery, chilled, frozen and non-food, Country Range is widely recognised by caterers as a trusted and reliable brand delivering consistent quality and value for money without compromising on taste and flavour.

The Group also publishes its trade magazine

Stir it up 10 times a year, which features the latest food, drink and industry news, Country Range brand promotions and in-depth trend reports and sector specific guides to support and inspire all foodservice caterers.

To celebrate its 30th anniversary in 2022, The Country Range Group raised £186,190 for charity with £50K being donated to Hospitality Action and the rest being split between local charities linked with its members.

Brand Website: www.countryrange.co.uk

Group Website: countryrangegroup.com

LinkedIn: The Country Range Group | LinkedIn