JJ Partners with Coffee Expert to Launch Barista

Masterclass

JJ Foodservice is helping coffee shop customers to raise their coffee game with a new YouTube playlist featuring Damian Burgess, world-class coffee consultant and trainer.

In the nine-part YouTube series, Damian Burgess reveals his top tips to serve coffee ‘like a pro’ including grinding the beans correctly, keeping equipment clean and mastering milk foaming.

The videos were created in collaboration with JJ Foodservice own-brand coffee, Royal Roast.

Head of Marketing at JJ Foodservice, Omar El-Haj, said “Exceptional coffee goes beyond quality beans. Our mission is to help customers to learn the gold standards of serving amazing coffee, while avoiding the common pitfalls that can ruin your brew.”

Damian Burgess has been working as a coffee trainer since 2009, initially for a large Italian roasting company and today he is certifying baristas globally as a freelance coffee consultant and trainer.

JJ Foodservice has sold more than 43,000 packs of Royal Roast coffee since its launch in August 2022. Watch the Barista Masterclass here: https://go.jjfoodservice. com/RRPlaylist