SARSON’S SUPPORTING FRYDAY CAMPAIGN CHIPPIES ALL YEAR LONG WITH

Starting this May and continuing all year, Sarson’s will be rallying the nation to support their local chippies as part of a UK-wide campaign which will see the UK’s number one malt vinegar brand reimburse 50 chippy meals every Friday, with one chippy scooping £1,000 cash.

Chippies getting involved with Sarson’s’ Fryday campaign can visit www.switchtosarsons.co.uk to request a free full size (20ltr) sample OR a free 12 x 300ml case of Sarson’s craft-brewed malt vinegar, alongside Sarson’s Fryday POS kits, which will help explain to customers how they can get one of 50 weekly chippy teas absolutely free! The promotion also applies to pubs and restaurants serving fish and chips.

Customers simply need to purchase their meals on a Friday, sloshing generously with Sarson’s, before uploading both a picture of their receipt and of their chippy meal next to a bottle of Sarson’s or any Sarson’s Fryday promotional material to www.sarsonsfryday.co.uk. From there, they will find out if they are one of 50 lucky people to get their meal on Sarson’s. At the end of the campaign, the chippy with the most customer entries will win a whopping £1,000! (see full Ts and Cs at www.switchtosarsons.co.uk)

Vanni Cataldi, Marketing Director at Sarson’s’ Brand Owner, Mizkan Euro, comments: “Fish and chips have been at the heart of our communities for generations, yet rising costs for both operators and consumers are beginning to bite. Put simply, we need to save our beloved chippies! If everyone in the UK visited their local just twice more per year, it could be enough to solve this issue; that’s why we’ve created the Fryday campaign. As a brand that passionately bangs the drum for the quality fish and chip shops of Great Britain, we’re urging customers to increase their visits and operators to get involved by requesting the free POS kits to help make this happen. Together we can help turn profitable Fridays into sensational Sarson’s Frydays!”

The National Federation of Fish Friers have also thrown their support behind Sarson’s’ Fryday campaign, with President Andrew Crook saying: “Fish & Chip shops are so deeply entrenched in British culture and history, the thought of them disappearing from our high-streets and seaside towns all together is unimaginable, but given the increasing threat of closure, could soon become a bleak reality.

“From the rising cost of ingredients to the operational challenges that chippie’s face, our national dish is in danger.

“As a sector, we’re proud to see Sarson’s taking action to preserve our beloved chippies. By participating in this campaign, operators can drive footfall and profits while offering their customers free fish & chips!

“Together we can all contribute to the preservation of an industry that is an essential part of our heritage and a much-loved part of our local communities.”

Sarson’s’ Fryday campaign is underpinned by a programme of foodservice and wholesaler media activation.

Fast Food Professional magazine spoke with Mark Savage, owner of The Shadwell Village Fish Shop near Leeds about...