McWhinney’s Celebrate their 125 year anniversary with the Big Sausage Giveaway

McWhinney’s Sausages have been around for 125 years, and one thing has always remained constant – quality.

The company has come a long way from its butcher shop roots but it hasn’t forgotten what keeps McWhinney’s a firm favourite with customers. To this day the same attention and care goes into the production of every single sausage to ensure every meal is consistently perfect.

With the rising costs of food to packaging and everything in between, owners have been searching for ways to offer value for money to the consumer. Sausages have not been immune from the trials of increases, with the pork market proving to be particularly challenging, but they remain a firm favourite across the country. They also represent fantastic value for shops when taken in context with all other proteins served.

Kevin McWhinney, MD, said “I am exceptionally proud of what we do, and we will continue to make sausages the same way regardless of the markets. We will continue to use the same high-quality ingredients to produce the sausages that customers know and love. To do anything else would be to do a disservice to every customer who orders a McWhinney’s sausage. This inevitably means we have had to increase prices, but that is the only way to protect the quality and consistency we are known for.”

The company is approaching the midway point in its 125th Anniversary celebrations, with shops across the country helping to give away £125,000 worth of sausage and chips. The “buy a fish and chips, get a sausage and chips free” promotion has been very well received by the industry and consumers alike. In an effort to help shops with the soaring price of fish, the idea was conceived to allow a family to get a top-quality meal at a modest price to help with the current climate.

Recent participants include Corrie’s Cabin (Isle of Wight), Skippers of Euxton and Olivers Fish’n’Chips (Redcar). Michael Roberts, from Olivers said “We started using McWhinney’s Sausages this year and haven’t looked back. We tested them with the staff, and everyone loved them – we moved across immediately. They are slightly more expensive than the product we were using but we, and our customers, are more than happy to pay that little bit extra for the quality. The 125th Anniversary promotion was a brilliant success – we decided to use our additional boxes to extend the promotion because the uptake has been so good.”

If you are a shop which uses McWhinney’s sausages and would like to take part in the celebrations, please contact info@mcwhinneys.com