They’re coming home - global flavours with Lamb Weston

Football featured large in our lives in the run up to the festive season and the World Cup will have influenced dishes to feature flavours from around the world

Now is the time for fast food operators to up their fries game, experiment with global flavours and cash in on profits to help offset the New Year lull which follows Christmas. Anticipating the economic challenges this winter, simple serves that maximise margin will be the key to success.

Fries are a true treasure to fast food operations and a food item with significant mark-up potential when you compare the cost per portion with the potential sales value of each. For example, Lamb Weston fries are vegan-friendly which is another way to max your margins - a recent Lumina Menu Tracker study (March 2022) found the sales price of vegan chips was 17% higher vs regular chips – instant uplift!

For World Cup flavours and menu inspiration, look to Lamb Weston with its reputation for top quality and versatility, offering a world-class range of potato solutions for every operator. Their extensive range of potato products provide the perfect base ingredient to craft sensational, high-margin menus from.

Inspired by the local flavours and cuisines of some of the participating countries, please your customers with tasty and trendy recipes using Lamb Weston fries and wedges, paired with ingredients that can be easily adapted by any back of house fast food operation.

From England, Lamb Weston’s 100% British skin-on Dukes of Chippingdom, loaded with braised beef, melted English cheddar cheese, generously drizzled with Cambridgeshire beetroot and horseradish mayo, and finished with fresh chives.

From Wales, what could be better than serving up Lamb Weston’s Ziggy Fries, topped with Welsh Rarebit – add locally sourced cider chutney to raise the game.

Feed in the flavours of the US and use Lamb Weston’s CrissCuts drizzled in Tennessee smoked BBQ sauce with marinated sticky chicken wings, finished with spring onion. Or go upmarket with Lamb Weston CrissCuts and serve with lollipop chicken thighs, marinated and cooked in Jack Daniels BBQ sauce.

Get inspired by flavours and ingredients from Iran – how about Lamb Weston Wedges or Stealth Fries coated in a Persian dry rub (Turmeric, Cardamon, and Coriander Garlic) and drizzled with a spiced yoghurt? Or top with a Persian yoghurt and Babaganoush dip, finish with aubergine crisps, pomegranate and mint?

“Our top tip would be to offer a ‘build your own fries’ menu – give customers a choice of sauces, toppers and extras that can change regularly, to offer something fresh and new, but all built around world-class quality fries!” says Pete Evans, Lamb Weston’s UK Marketing Manager.

For innovative ideas, recipes and potato inspiration, head over to www.lambweston.eu/uk , call 0800 963962 or email us at salesUK@lambweston.eu