Crafted® Drinks reveal new packaging design

crepes, and another for the cookie dough. With the ability to store products and packaging at different heights to suit individual stations it has made it really easy for us to prepare orders even during the busiest periods. SmartLever is an absolutely fantastic way of maximising the space in our kitchen, as we can easily move the shelves and baskets to respond to the needs of our business when new products come on board”.

Having a single integrated system for workstations and storage was also a big plus for Nisar:

“I’ve had other fast food businesses with different storage equipment in from different suppliers and it was always like Lego in as much as we were trying to make different bits fit together. However, with the Metro SmartLever system we’ve got all the pieces from one place and it helps us to bring order to the chaos.”

Nisar also reflected on how quick and easy SmartLever is to set up:

“The Metro SmartLever system is just so easy to install. It arrived flat packed and in a few hours the kitchen was ready. If I can do it, any one can do it!

Jestic works closely with dealers and businesses like AA Food Concepts to ensure they have the best equipment solutions for their business and the knowledge that they brought to the table was something that Nisar fully appreciated:

“The support that we have had from Jestic, from initially placing the order through to the equipment arriving was seamless and smooth. Since then we’ve also had fantastic after sales support. I would highly recommend the Metro SmartLever system from Jestic to other operators.”

The craft juice specialist, CRAFTED® by Cracker Drinks Co, has revealed a sleek and sustainable new packaging design for its Still, Cloudy Lemonade 1 litre foodservice cartons.

Emphasising the brand’s key USPs including ‘1 of your 5 a day’ and ‘no added sugar or sweeteners,’ the new eye-catching design has made it easier than ever for operators to identify CRAFTED®’s strong health credentials as Christopher Banks, Chairman of CRAFTED® Drinks, explains: “When reworking our packaging, our main goal was to convey the zesty, sharp and refreshing flavour of our Still, Cloudy Lemonade whilst still communicating the core credentials of the CRAFTED® brand. The bright yellow design combined with the black typeface mirrors the bold and beautiful flavour of our Sicilian lemons whilst highlighting our vegan ingredients specially selected for every one of our craft juices.

It goes without saying that sustainability was also at the forefront of the design process. As such, our Still, Cloudy Lemonade is now packed in TetraPak cartons - ‘the pack that grows back’ - which are made from up to 75% renewable materials and are fully recyclable. At CRAFTED, we’re committed to playing our part to protect the environment and small changes like switching to TetraPak can make a big difference!”

CRAFTED® by Cracker Drinks Co. Still, Cloudy Lemonade is available through the UK’s leading wholesale foodservice supplier, Brakes.