By Paul Ingram, Managing Director at Carpigiani UK
A Cool, Easy Way to Hoping for a bumper summer in 2021, the UK’s takeaway and QSR operators will be pushing hard to recoup sales lost in Summer 2020
O
ffering premium soft serve ice cream, gelato
always be important, and rich ingredients such as dark
or frozen yoghurt is an easy way to boost sales
chocolate and salted caramel can add a touch of luxury. To
from a small space. Product can be dispensed
really grab customer’s attention, operators should make
into a tub or cone to eat on the go; and thanks
their takeaway soft serve totally ‘Instagram able’. Colours,
to the production process and the ingredients
unusual ingredients, novel serving vessels, sweets, biscuits
used, ice cream is a product that achieves a significant
etc., create a visually impactful ice cream to get the phone
profit margin for a business.
cameras flashing and remember to include your Instagram
Quality, consistency and flavour profile are key to
handle to really maximise the coverage.
offering a mouth-watering selection of freshly-made
Adding soft serve ice cream to a business can be very
frozen products and it’s relatively easy to use popular
profitable and take up very little space in an outlet. As the
ingredients such as plant-based milks to make interesting
global leader in the manufacture of ice cream equipment,
and unusual flavours. Other trends to observe are the
Carpigiani has a range of models to ensure the perfect
move towards ‘clean labels’, using as few ingredients as
machine for any venue. Where space is at a premium, the
possible and ensuring what is used is recognisable rather
Carpigiani 161 series is the perfect choice. Offering state-
than artificial. For ice cream and desserts, indulgence will
of the art technology with features usually reserved for
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Fastfood Professional • June and July 2021
June and July 2021 • Fastfood Professional
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