A Cool, Easy Way to Boost Sales from Carpigani

A Cool, Easy Way to

Hoping for a bumper summer in 2021, the UK’s takeaway and QSR operators will be pushing hard to recoup sales lost in Summer 2020

Offering premium soft serve ice cream, gelato or frozen yoghurt is an easy way to boost sales from a small space. Product can be dispensed into a tub or cone to eat on the go; and thanks to the production process and the ingredients used, ice cream is a product that achieves a significant profit margin for a business.

Quality, consistency and flavour profile are key to offering a mouth-watering selection of freshly-made frozen products and it’s relatively easy to use popular ingredients such as plant-based milks to make interesting and unusual flavours. Other trends to observe are the move towards ‘clean labels’, using as few ingredients as possible and ensuring what is used is recognisable rather than artificial. For ice cream and desserts, indulgence will always be important, and rich ingredients such as dark chocolate and salted caramel can add a touch of luxury. To really grab customer’s attention, operators should make their takeaway soft serve totally ‘Instagram able’. Colours, unusual ingredients, novel serving vessels, sweets, biscuits etc., create a visually impactful ice cream to get the phone cameras flashing and remember to include your Instagram handle to really maximise the coverage.

Adding soft serve ice cream to a business can be very profitable and take up very little space in an outlet. As the global leader in the manufacture of ice cream equipment, Carpigiani has a range of models to ensure the perfect machine for any venue. Where space is at a premium, the Carpigiani 161 series is the perfect choice. Offering stateof the art technology with features usually reserved for

Boost Sales

larger, floor standing machines, including a self-pasteurising model, this compact series has a footprint of just 300mm x 630mm x 850 mm (w/d/h). A contemporary stainless-steel counter top design, complete with multifunctional display, standard 13-amp plug-and-go operation (never before available for a self-pasteurising model). As with all the models in the Carpigiani soft serve range, the 161 features a tank agitator. Designed to prevent the mix from separating within the tank, the agitator is essential when serving frozen yoghurt as an addition to a soft serve ice cream menu. In summary, an incredibly easy to use appliance, with an impressive hourly output of up to 15kg that will enhance a business wanting to offer frozen on the go options.

For more information on the Carpigiani 161 or for expert advice and knowledge of soft ice cream, frozen yogurt, cream whipping and thick shake machines; as well as the Carpigiani Gelato University training courses, please call Carpigiani UK on 01432 346018 or visit www.carpigiani.co.uk.