precious resources, Norway has long been a global pioneer in sustainable fishing methods. So whenever diners buy seafood with the origin mark, ‘Seafood from Norway’, they can be sure it meets exemplary standards in sustainability. Hans Frode Kielland Asmyhr, UK Director, Norwegian Seafood Council says, “We’re seeing a sea change in public awareness around sustainability. And as the traditional fish and chip supper adapts to meet these needs, customers are asking for more help to make the right choices. Nostalgia remains a key component. As one of the nation’s favourite dishes, fish and chips will always hold a special place in British hearts – young and old. But diners now expect more when it comes to sourcing, and this is
BYRON Introducing the New Ultimate Clucking Burger This is Proper Cluck for your Buck! Byron launches its newest chicken burger...to rival all burgers!
UK already use Norwegian haddock and cod – not just
H
because of sustainability credentials, but also because
buttermilk fried, succulent chicken has been coated in a new
of its quality. We’re keen, not only to reassure diners that
flour recipe, exclusively at Byron, which creates the perfect
they’re choosing sustainable fish suppers, but also to help
level of crisp and spice, to create something very nice!
being driven by younger, more environmentally-aware consumers. Significant numbers of fish and chips shops across the
these businesses attract and retain customers by making this more explicit.
oly smokes, it looks like there might be some beef amongst the burgers at Byron this week. There’s a new sheriff in town, and he’s taking no prisoners.
Enter, the all new Smokey Chicken Burger. This crunchy,
The Chicken Smokey hits menus today, and it will blow your mind. A combination of crispy buttermilk fried chicken,
We’re obsessive that our seafood is sustainably fished,
smokey pancetta, cheddar cheese, a hit of heat with smoked
so it’s a missed opportunity when fish and chip shops that
chilli BBQ sauce, sweet crispy onions, tangy pickles and
serve our fish don’t let customers know about its origin.
fresh lettuce, to really get the taste buds tingling!
It’s good for business, it reassures the customer, and it’s a hard-earned badge of honour for us.”
The new burger joins its already esteemed cluck buddies, The Clucky, The Bacon Clucky, The C-Rex and crunchy
To learn more about Norway’s unique location, diverse
Chicken Strips, but has certainly ruffled some feathers
seafood, generations of experience, and industry-
amongst their beef counterparts, as it’s here to stay, and
leading sustainable fishing techniques, go to https://
it’s ready to disrupt, shake it up and provide loyal Byron
seafoodfromnorway.co.uk/
fans with some proper cluck for their buck. To accompany this clucking great burger, diners can pair it with a heavenly choice of Byron’s extensive and unsurpassed selection of side dishes - Byron slaw, onion rings, mac and cheese, halloumi fries - you name it and they most probably offer it. Better still, wash it down with Byron’s crowning glory - a thick milkshake! Oreo, strawberry, vegan salted caramel shakes to name a few. The Smokey Chicken & Fries for £13.95 Sides from £3.00 and shakes from £5.00 www.byron.co.uk
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Fastfood Professional • October and November 2021
October and November 2021 • Fastfood Professional
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