W
“
hen lockdown first landed, fish and chip
and chip shops get back on their feet, grow their customer
shops across the country were hit hard.
numbers and ultimately help increase their takings. Our
Chippy owners had to introduce new
support for foodservice never stops. In fact, we’ve recently
services overnight to continue feeding
launched a brand-new social media toolkit, designed to
their local communities such as call & collect, click &
help chippy owners make the most of their social media
collect and home delivery – and for some, this was brand-
channels and reach new and existing customers. It’s free to
new
territory,”
says
Isaac
Fisher, General Manager at Pukka. “As we have ridden the wave in and out of lockdowns – and even now with the easing
The Changing
of restrictions – it is clear that as a nation, our habits have changed long-term. “With more people choosing to work from home and
download from www.pukkapies.co.uk/foodservice and we urge businesses to take full advantage.”
spending time in their local area, there are new sales opportunities. To take full advantage of these, our advice
What To Stock
to chippy owners is to implement these flexible delivery
Fisher says: “We have seen a trend over the past year of
services indefinitely. And to those who are yet to branch
fish and chip shops reducing the number of options on
out into the digital world, there is no better time than the
their menus, with the overall number of menu items in
present - and you certainly aren’t alone.
foodservice down from an average of 73 in 2019, to just
“At Pukka, fish and chip shops are our heartland, and the
58 a year later . We understand that this hesitancy comes
industry remains at the front of our minds – more so now
from not wanting to have surplus stock, resulting in excess
than ever. For example, throughout the pandemic, we ran
waste which is every owner’s nightmare. However, this
a campaign where we published personalised social media
can be overcome by stocking the products that customers
advertising, targeting chippy owners’ local communities
want most.
to help them share the news that they were still open for business.
“When looking at savoury pie and pastry offerings, it is important that chippy owners have a range which suits
“We repeated the activity multiple times over the year
different taste preferences and dietary requirements, so
that followed, to keep showing fish and chip shops that
that you have something on offer for everyone. Not only
Pukka has their backs. In the end, we helped over 50 fish
are we the number one pie brand across foodservice – with
28
Fastfood Professional • October and November 2021
October and November 2021 • Fastfood Professional
28
