UpCountry January-February 2022

Page 51

New Year, New You

Are you looking for a holistic option for relief this new year? With an expansive range of products and an experienced staff of cannabis experts, Berkshire Roots can be a valuable partner in reaching your 2022 wellness goals.

By Berkshire Roots

The specialists at Berkshire Roots are keenly aware they work in an industry that’s riddled with misconceptions — often tied to stereotypical movie scenes of smoke-filled rooms of college students. But what many people don’t know is that there are many ways to reap the medicinal benefits of Cannabis — without smoking. And, more importantly, they don’t know that Berkshire Roots’ professionals can help the canna-curious navigate ways to determine the best ingestion option for them, depending on what they are trying to accomplish. To answer those types of questions, and also provide a safe space to ask them, Berkshire Roots, a craft cannabis and dispensary operator headquartered in Pittsfield, launched a free, private virtual consultation service with trained, trusted professionals who can answer your specific questions. They can also provide information on the different nuances and benefits of the different methods of ingestion because there is no “one size fits all” when it comes to what works Sponsored Content

best for individuals, the specialists say. Consultations can be done virtually, by phone or the curious can set up a private meeting at Berkshire Roots’ Pittsfield location or the newest location in East Boston. The team at BR realized that they needed to offer options, for folks who just want to visit Berkshire, they can walk in and speak with trained associates. Also available is a live chat function on the website, during normal business hours an associate is a simple chat bubble away. Ready to answer questions about products and available options. “If you come into Berkshire Roots and you’re worried about asking questions, we want you to feel super confident that you’re going to get your answer,” training manager Benjamin May said. “And if you call our team, you’re going to get your answer with no expectation of making any kind of purchase. That’s part of our model. We want to help inform the public because of a dearth of real information.”

Charting your course

Finding the right path for you takes a lot of self-knowledge, a little bit of testing and some guidance from Berkshire Roots professionals. upcountrymagazine.com | 49


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