Media Guide 2015 Prepared for Orvis
New England’s Premiere Fly Fishing Website New England on the Fly is the premiere website for information about fly fishing across New England. It’s primary focus is regional — the issues, the people, the waters, and the fish of New England — but encompasses the sport as a whole and has a global reach. New England on the Fly is a recognized brand in New England. Our readers are passionate, dedicated fishermen, including many hobbyists and industry professionals. Our content is regularly shared by national retailers and media, like Orvis and Moldy Chum. We have strong relationships with retailers across New England, as well as with some of the area’s leading guides, craftsmen, and manufacturers. NEOTF represents a strong opportunity to reach New England’s fly fishing enthusiasts.
www.newenglandonthefly.com
Ben Carmichael Biography My name is Ben Carmichael. I am the founder and editor of New England on the Fly. I am a lifelong fly fisherman, the son of a bamboo rod maker, and a fly fishing writer, editor, blogger, and video producer. I’ve been blessed: I caught my first trout under the guidance of Lee Wulff, and my first Atlantic salmon came at the age of 7 on the Grand Cascapedia. Throughout my life, I’ve been fortunate to travel from North America to England, Scotland, Honduras and Norway to fish. But it’s New England’s waters that I love most. I have edited a few books on topics related to Atlantic salmon and fly fishing. I’ve also written for various outlets about fly fishing and related environmental issues, including The Drake, Patagonia’s The Cleanest Line blog, On Earth, a collection of pieces for the Catskill Fly Fishing Center & Museum, and The Angler’s Club Journal. In addition, I am a board member of the Miramichi Salmon Association (MSA US), and a member of The Angler’s Club of New York (ACNY) and The Boston Fly Casters.
1st in Search Ranking Video, Video, Video New England on the Fly is the first Google result across a few categories, including “New England fly fishing” and “fly fishing New England”. NEOTF also ranks highly among a few relevant Google image search terms.
High-Quality Content
One-third of all online activity--and half of mobile traffic--is spent watching video. I produce high quality videos that include coverage of gear reviews, destination trips, and historic fly fishing craftsmen. These videos have been shared widely, on forums and websites (like Orvis and Moldy Chum), bring them and the brands in them significant exposure. These brands include Hatch, Beulah, and Cheeky. Stats over Two Months
At New Enfland on the Fly, I produce content of the highest possible quality. I work with professional photographers, guides, fly tyers, and videographers to produce content that will appeal to many, is worthy of sharing, and will stand the test of time. That content includes: Videos
Essays
Gear Reviews
Event Coverage
Event coverage
Fly Shop Listings
How-To Articles
Fly Tying Instructions
Photography
Event Listings
Promotions
62k loads 12k plays
Partners
Consistent High Levels of Engagement Newsletter Stats
52% List Average OR (Open Rate) 21% CTR (Click Through Rate)
Website monhly stats
4k sessions 3k users
Top Interest Categories
Demographics
Location
Outdoor Enthusiasts News/Weather Hobbies & Leisure/Outdoors/Fishing Travel/Hotels & Accommodations Real Estate/Residential Properties Apparel & Accessories Sports & Fitness/Sporting Goods
Male: 86% Female: 14%
US Canada Germany UK
Age Categories: 25-34: 20% 35-44: 13% 45-54: 19% 55-64: 26% 65+: 17%
6k pageviews 2 minute avg session
The Compleat Angler, a retailer and outfitter based in Darien, CT, with longstanding relationships with recognized guides from Florida to Cape Cod such as Jamie Boyle, ETC. The Compleat Angler shares NEOTF’s content through its website, newsletter, and social media.
Friends Additionally, we have partnered with The Catskills Fly Fishing Center & Museum, based in the historic Catskill town of Livingston Manor, NY.
We have also partnered with the below outdoor retailers on events, promotions, and reviews, and more.
Opportunity New England on the Fly represents a unique opportunity to reach fly fishing hobbyists and professionals in a highly active market -- New England.
Regional Focus, Global Reach With connections around the world, I feature killer stories from fishermen the world over, and have global readers to match.
At New England on the Fly, all of our contributors are seasoned professionals or skilled hobbyists with expertise in their craft. Our audience trusts our opinions and advice. This audience is motivated and engaged in the industry and often makes purchases based on our history of only promoting highquality products. We can deliver a message to consumers in a way they will trust. If you are interested in this opportunity, contact:
Ben Carmichael // Founder & Editor 917.455.8278 newenglandonthefly@gmail.com
Sample Content Gear Reviews Recognized outdoor retailers send us their latest products for credible written and video reviews -- and, often, use my photography to promote their products.
Videos New England Fishing 2014 Wrap-Up
http://newenglandonthefly.com/2015/04/02/video-new-england-on-the-fly-2014-
Gear Reviews Hatch Finatic 9 Plus Reel Review: Striped Bass & Atlantic Salmon http://newenglandonthefly.com/2014/11/16/hatch-finatic-9-plus-reel-review-striped-bass-atlantic-salmon/
wrap-up-fly-fishing-film-tour-with-cheeky/
Costa Tuna Alley 580P Review
Fly Fishing for Albies off Montauk
http://newenglandonthefly.com/2014/11/23/costa-tuna-alley-580p-review/
http://newenglandonthefly.com/2015/02/25/video-fly-fishing-albies-off-montauk/
Hoagy Carmichael on the Garrison Carmichael Bamboo Fly Rod Shop http://newenglandonthefly.com/2015/02/18/video-hoagy-carmichael-garrison-carmichael-bamboo-fly-rod-shop/
Trips Bowing to the King: Tarpon Fishing in Boca Grande
http://newenglandonthefly.com/2013/07/29/bowing-to-the-king-tarpon-fishing-in-boca-grande/
Margaree River: Salmon Fishing on Cape Breton Video & Photos: GaspĂŠ Atlantic Salmon & Striped Bass June 2014 http://newenglandonthefly.com/2014/06/30/gaspe-atlantic-salmon-striped-bass-june-2014/
http://newenglandonthefly.com/2013/12/02/margaree-river-salmon-fishing-on-cape-breton/
Video Advertising Rates Website Advertising Rates
Have your brand appear in our popular videos.
Placement
Rate
Discounted Rate
Premium (Middle of Homep-
$400 / month
$350 / month
(Min 6 Month Buy)
age)
Select (Top of Sidebar)
$300 / month
$250 / month
Standard (Sidebar)
$200/ month
$150 / month
Placement
Rate
Specs
Exclusive Video Sponsorship
$2,500
Sole sponsor of video Brand placement Destination negotiable Approval of video
Lead Video Sponsor
$1,000
Logo in opening and closing credits Brand placement
Video Sponsor
$500
Logo in closing credits
Nesletter Advertising Rates Published 3-4 Times a Month
Placement
Rate
Discounted Rate
460 x 80 Banner Ad
$50 / month
$45 / month
160 x 600 Banner Ad
$30 / month
$25/ month
(Min 6 Month Buy)
Ben Carmichael // Founder & Editor
917.455.8278
newenglandonthefly@gmail.com
www.newenglandonthefly.com