DEVELOPER SERVICES PORTFOLIO
CONSULTING PRODUCT DEVELOPMENT SALES PROPRIETARY TRAINING MARKETING AND MEDIA TECHNOLOGY AND SOCIAL MEDIA REPORTING CLOSING SERVICES
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Leadership is the capacity to translate vision into reality. Warren Bennis
New Homes Division by The Cunningham Group
The Cunningham Group’s New Homes Division is the curator of customized real estate solutions for new development. We specialize in realizing the vision and goals for developers of premium luxury real estate. Founded by Rick Cunningham, the team boasts over 35 years of combined industry experience, and has overseen over $2 Billion in residential and mixed-use new development sales. The division specializes in high-end residential new development by combining a skilled, analytical, business minded approach with individualized consulting, proprietary training, progressive technology tools and consummate professionalism. Our clients benefit from our unparalleled one-stop Consulting, Marketing and Sales solutions. We achieve the best results using the combined knowledge of our experienced team and partners as well as leveraging our extensive global network which allows us the ability to market developments internationally. Locally, we can provide financing and transaction closing services, saving cost to our partners. The Cunningham Group’s New Homes Division goes above and beyond to makes sure your development commands the highest market price in the least amount of time with our proven strategies.
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Leadership is a potent combination of strategy and character. Norman Schwarzkopf
Our Founder Rick Cunningham
For several years, real estate has remained a stable financial asset. Even during challenging economic fluctuations, demand for investment continues to increase. As the founder of The Cunningham Group’s New Homes Division, Rick Cunningham has developed a company that has turned this business opportunity into a passion. With exceptional vision and experience Rick opened and manages one of the largest Keller Williams franchisee conglomerates with over 20 offices throughout California and Hawaii. Additionally, he has set up escrow, title, financing, commercial and other ancillary businesses that provide even more in house support. In total, Rick is involved in over six billion in total real estate sales volume annually and continues to grow exponentially. Leveraging a degree in landscape architecture with an emphasis in urban planning from Syracuse, NY, Rick founded the New Homes Division. The company is a passionate group of industry leaders specializing in the marketing and sale of high-end, boutique residential and mixed-use development. Their comprehensive portfolio of service offerings fully support developers of premier real estate throughout the development process.
THE CUNNINGHAM GROUP NEW HOMES DIVISION LEVE
OF KELLER WILLIAMS REALTY, THE LARGEST REAL ESTA
CAN CAST A GLOBAL NET AROUND YOUR PROJECT
ALL OF THE POWER, PEOPLE AND RESOURCES BEHIND
YOUR PR
ERAGES THE VAST FORCE AND INTERNATIONAL SCOPE
ATE BROKERAGE IN THE WORLD BY AGENT COUNT. WE
T WHILE OFFERING A PERSONALIZED EXPERIENCE.
D KELLER WILLIAMS WILL BE DEDICATED TO SELLING
RODUCT.
Leveraging our global connections A GLOBAL REAL ESTATE Rick Cunningham the founder of The Cunningham Group and owner of over t20 Keller WIlliams real estate offices stretching up and down the US West Coast and over to Hawaii brings an extensive network of agents and connections. Having access POWERHOUSE to LA’s largest pool of outside buyers through our LANDZ Chinese Real Estate Network and connections to thousands of international brokers through the power of Keller WIlliams Luxury Homes International and KW Global Property Specialists, KW WORLDWIDE you can feel condfident your project will have an unmatched level REGIONS of exposure. Through our extensive global connections - As of October 2016 and partnerships, we can provide multilingual sales professionals and create marketing campaigns in any language. 35% of reported purchases by Chinese Buyers were in California Los Angeles is the top U.S city searched by Chinese residents.
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Belize Botswana Canada Colombia Costa Rica Dubai, United Arab Emirates England France Greater Shanghai, China Indonesia Israel
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Lesotho Mauritius Mexico Monaco Namibia Nicaragua Northern Ireland Panama Poland Portugal
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Scotland South Africa Spain Swaziland Turkey Turkish Republic of Northern Cyprus United States Vietnam Wales Zimbabwe
Keller Williams Realty is the largest real estate franchise in the world – home to more real estate professionals than any other company. To date, master franchise agreements have been awarded across 31 countries and regions.
powered by
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2 1 4 ,0 9 8,0 31 , 248 in sales volume
722,813 uni
- Training Magazine, 2017
1 decision
The Cunning
New Home
093,471 fits shared
181,218 agents
its sold
5 6 Provinces
S tat e s a n D
771 offices
32 Regions
gham Group
s Division – All data based on figures through September 2017.
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DEVELOPER’S EX
We think and work differently, w
DEVELOPMENT SALES AN
DISCOVERY ST Feasibility Stud Site Analysis Developer/Investor Project Scope and D Determines Next S TA G E 6 : B R I D G I N G Fundraising Development Assemblage Land Sourcing
S TA G E 5 : A F T E R A C T I O N R E V I E W Refinement and Execution
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Customized Real E
Stage 4.5: CLOSING & COMMERCIAL Financing. Escrow and Title Commercial Lease/Sale Scenarios Acquisition/Disposition Transaction Commercial Consulting
S TA G E 4 : E X E C Determine Product Re Set Appointm Determine ROI Objectives and Implement Tra Reporting and Actio
The Cunningham Group’s New Homes Division understands your passion because we are builders too. W maximizes the return on investment, saves time and bridges the way to your next development project. Wit provide world-class consulting plus sales and marketing expertise for new development and master planned
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XPERIENCE
what are you building?
ND MARKETING
TA G E dies s r Meeting Definition Steps S TA G E 1 : P O S I T I O N I N G Interview Stakeholders Design and Hospitality Project Brand Positioning and Research
S TA G E 2 : P L A N N I N G Assign Sales Team Leader Conduct Sales & Marketing Summit Review/Approve Budgets and Critical Path Define Legal and Brokerage Requirements Determine Product Segmentation and Potential Builder Partners
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Estate Solutions
S TA G E 3 : T R A I N I N G Personnel Growth/Expansion Lead Generation Tactics Fulfillment Processes Networking Personal Business Planning
CUTION elease Method ments Measurement Systems aining on Planning
We build and curate real estate services to offer you, the builder, a development experience that th the highest quality standards in mind we have created a partnership with Legacy International to d communities around the world.
Market Conditions
Our in depth analysis of domestic and foreign markets keeps us intimately familiar with constantly changing conditions and provides the empirical data we utilize to forecast pricing, construct marketing plans and sales strategies. Our macro to micro analysis of the market gives a birds eye view of global conditions that may influence a development’s positioning or sales velocity Next we dive deep on national, state and local economic climates. Finally and most impactful, our detailed neighborhood study provides our sales professionals with intimate familiarity of the community.
Macro
Micro
• GLOBAL ECONOMIC OUTLOOK
• NEIGHBORHOOD HISTORY REVIEW
• STATE MARKET FORECAST
• LOCAL LIFESTYLE TRENDS
• LOCAL COMPARATIVE MARKET ANALYSIS
• COMMUNITY DEMOGRAPHICS • LOCAL ECONOMY \ RETAIL \ COMMERCIAL \ BUSINESS • BROKER OPINION OF VALUE • SPECIAL NEIGHBORHOOD CHARACTERISTICS
Comps
Pricing model recommendations are made through our in depth study of the competition. We continuously analyze past, present and future development sales to pinpoint the dollar per square foot range that will maximize sales momentum.
• On The Market
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A deep dive analysis into current projects.
• Sold
Analysis of sold projects and the factors that lead to sales success or challenges.
• Pipeline
A snapshot of competitive pipeline developments that may influence future sales and positioning of a project.
Consulting
Our consulting team consist of specialized experts who will support you as the developer in the planning and realization of your project goals. Wherever you are in the development process. We offer full assistance and guidance at every step. We don’t just strive to meet your goals, we strive to exceed them.
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Master Plan Advisement Unit Mix Recommendations Broker Opinion of Value HOA & CCNR Documentation Review Demographic and Market Trend Analysis Target Buyer Profile
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Coming together is a beginning. Keeping together is progress. Working together is success. Henry Ford
Product Development
An experienced team of specialists at the forefront of current and future design and lifestyle trends will work with you to plan, develop and implement customized solutions. Decisions made during this stage empower the unique marketing we create to set projects apart from competitors and maximize profits. With the buyer in mind, our developer services includes master plan advisement, unit-mix, floor-plan, amenity, finish and upgrade recommendations, as well as HOA & CC&R document review and consultation. • • • • • • • • • •
Design Review & Consultation Branding & Naming Concept Floor Plan Analysis Lifestyle Trends Sales Center Design & Installation Consultation Upgrade Recommendations Floorplan and Layout Advising Finish Recommendations Amenity Programming
Sales
Our sales team consists of highly experienced industry experts, professionally trained in the sale of luxury new home real estate. Utilizing the most up to date industry tools, our sales experts seamlessly capture, track, close and manage buyers through the life of the transaction. Assessing the findings of the pre-development stage and evaluating the market research, we layout a comprehensive sales program that garners the maximum return on investment. • • • • • • •
Appointment and Management of Specially Trained Staff Advanced Lead Tracking and Transaction Management Sales Office Installation Pricing Strategies Inventory Release Strategy Sales Program Management Escrow Management
Marketing and Media
In collaboration with you, our partner, we design an individualized marketing and advertising approach that focuses on the unique features of your project. We keep our ear to the ground observing minute demographic and socioeconomic patterns that may influence the successful presentation of your project and we position your product to stand apart. • • • • • • • •
Committed Marketing Plan with Detailed Budget and Scheduling Model Home Design Coordination Collateral Material Creation Special Event Hosting Creative Partnerships Public Relations Sourcing Management of Media Coverage Aerial Photography Drones to Show Prospective Views
Technology and Social Media
Our on-line and social media strategy allows for maximum exposure, engagement and awareness of your development. Our well-crafted, consistent, campaigns will get your project on the most sites, in front of the most buyers, for the highest return on investment.
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Dedicated Development Website Local, National and Global Listing Syndication Featured Listings on KW.com Listings Featured on NewHomesDvision.com Social Media Campaign Creation & Management Virtual Staging E-Newsletter Campaigns Video Platform Virtual Reality Tours SEO SEM 3rd Party Websites & Digital Platforms
Reporting
Our customized reports benchmark a development’s progress and keep you informed. Utilizing the findings from our comprehensive research, we provide you with weekly and monthly updates on evolving markets conditions, onsite sales, traffic and marketing & advertising effectiveness. Adapting quickly to ever changing market conditions. • • • • • •
Market Reports Comprehensive Sales & Traffic Reporting Inventory Status Updates Inventory Stacking Plan Marketing Plan Analysis Weekly Punch-list
Proprietary Training
The Cunningham Group’s New Homes Division has the finest new development sales specialist in the business. Our proprietary training system ensures that the team selling your project is the most-knowledgeable about every nuance of your development, it’s market and it’s buyer. • • • •
Globally recognized training system Local State of the Art Training Facility Keller Williams: #1 Training Organization Worldwide – Training Magazine, 2017 Legacy Professional Selling System
Our Partners
Our full service philosophy We are passionate about delivering exceptional client experiences. By offering a complete suite of real estate services, we ensure that we meet our clients every need. From sales and rentals, to mortgage, new developments and title insurance, we have experts in every field to guide you skillfully from beginning to the end of your real estate journey. With our extensive knowledge in every aspect of the field, and fueled by consumer research and insights, we are the go-to source for information and education. Founded on the principles of trust and honesty, The Cunningham Group emphasizes the importance of having the integrity to do the right thing, always putting your needs first. Determination & commitment to an unrelenting pursuit of the goals & a commitment to excellence will enable you to attain the results you seek.
Case Studies | Our team was awarded the exclusive sales and marketing platform for the St. Regis Dallas Residences over several other sales and marketing firms in September 2008. We developed a sales and marketing strategy, target buyer profiles, developed sales tools and recruited, hired and trained the sales teams of four luxury sales executives. This project involved assistance in the design and programing of the Welcome Center along with building a database of 1,500+ names through strategic partnerships and relationships in the Dallas / Fort Worth Metroplex
URBAN BRANDED RESIDENCES
SCOPE New Construction Luxury Branded Condominiums SIZE 73 Residences 2 Multi-level Brownstones PRICE 155 million in projected sales at $900/sqft
Case Studies |
From 2009-2014 there was a unique opportunity in the market to work with banks, developers and other lender partners topurchase distressed, and in some cases, uncompleted Condominium properties. This resulted in over 53 different communities across the U.S. in 9 different states being acquired. We managed all key aspects of permitting, due diligence, construction, sales and marketing platform development and closings. Operating in 9 different states and in multiple locations simultaneously, brought some challenges not seen in the traditional Master Planned Community scenario. DifferingMmarket segments, different product lines and challenging consumer needs and wants required many different types of sales process’ and marketing efforts, each one being unique. Not the least of the unique aspect of this platform was the hiring, relocation and continued staffing of the multiple properties. This was achieved through various networking relationships, referrals and local talent acquisition. Over the course of the 5 years, we were able to sustain annual sales in excess of $100 million per year with over 3000 closings in 53 different communities.
MULTI-FAMILY CONDOMINIUM RESORT COMMUNITIES
SCOPE Multi-family Condominium Resort Communities SIZE 3000 units
Thank You
Thank You
We’re ready when you are
What Are You Building? New Homes Division by The Cunningham Group | 2701 Ocean Park Boulevard, Suite 140 Santa Monica, CA 90405 | Direct 310.482.2043