Hannah McNulty Madden & Lauren Wilson As a collaborative practice, we look at internet themes as internet women. We try to interpret the ever-changing trends of the internet and understand it both digitally and physically. Medium translation is one of the main focuses of our practice. We take ideas and concepts from the digital sphere and bring them into real life, like a Telenovela. Our approach to responding to the world can be taken as absurd perhaps, but how absurd is it really when compared to the times we are in. The internet has changed the way people now “find themselves”, between buzzfeed and astrology, the internet is an overflowing cup of personality trends to drink from. The act of finding yourself has been transformed into nearly a completely digital experience and we use craft, textile and mediums of what we consider to be completely opposite to digital to try and understand what “finding yourself” really means.
Julia Leads the Blind Our work plays with the humorous aspect of identity, the “finding yourself” that the internet enables us to indulge in. From BuzzFeed quizzes to daily horoscopes, we seem to be in an age of using hypothetical cheeses to find out who we really are. Each of the answers received from the quizzes that we answer mindlessly, yet simultaneously consider carefully, brings us one step closer to understanding ourselves and unlocking the true meaning of our existence. We exist in a time where we feel the need to add more substance to ourselves, perhaps indicative of a mysterious, unspoken emptiness; therefore we feel obliged to do things such as investigate our birth dates, and demand that it tell us something profound about ourselves, if we are here for a grander purpose, something to make us special. “The internet owes me these answers, it needs to tell me I’m pretty or I’m retaking the quiz, it needs to tell me the answer that I want!” you say to yourself as you furiously select “potato in MASH form” as your definitive answer. That wonderful feeling of relief when you choose your all-timefavourite apostle, and it resonates with your preferred sex position - Buzzfeed confirming its now undisputed legitimacy. What makes us believe that the method we used to decide things reveals a deeper truth about our inner psyche which we have been hiding from ourselves? Are we not aware, possibly hyper-aware, of who we are? Why does there always have to be more? And does it really matter?
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