31 Social Media Post Ideas for Brokers

1. Introduce Yourself

Who are you and what does your business stand for? Post an introduction so potential clients get to know you.

2. Share Your Favorite Quote

Whether it’s an inspirational quote from Mark Twain or a motivational quote from your favorite businessperson, post it on your Instagram Story or Twitter feed.

3. The Timeline of Purchasing or Selling a Home

What’s the current market like? How long is the process currently taking from posting listing photos to closing day?

4. Return on Investment Projects

What projects do you recommend to your sellers before they list their home?

5. Define Common Real Estate Terms

Your new agents and clients will benefit from a 101 series on common real estate jargon and terminology.

6. Explain Closing Costs

From commissions to taxes, knowing the ins and outs of closing costs will aid new clients.

7. Local Business Feature

Become your town’s local neighborhood guide by sharing your favorite restaurants and shops in your area.

8. Favorite Tech

What are the best technology products you’re loving and using all of the time? Tell your audience.

9. Housing Market Update

NJ Realtors® provides the most comprehensive housing market data in the state. Share a market update each month, click here for the latest numbers.

10. The Realtor® Difference

Post about the big difference between a Realtor ® and a real estate agent.

11. Mortgage Rates

Freddie Mac publishes the average U.S. rate every week, click here for 15 and 30-year average rates.

12. House Hunting Tips

Share your top recommendations for first-time buyers as they look for their first home.

13. Favorite Business Reads

Help your agents and potential clients pick their next book.

14. Moving with Children

Assist families through the moving process with your tips and tricks.

15. Saving for a Down Payment

Share your best practices for saving for a downpayment.

16. Share Continuing Education Classes

Are your agents or colleagues behind on CE? Click here for free and low-cost courses to promote.

17. Color Trends

Whether it’s exterior or interior color trends, what trends do you think will stick around and which ones are just a fad?

18. Your Real Estate Story

Why did you decide to earn your broker’s license and start your business?

19. Town Event

Is your town hosting an event? Attend and post pictures!

20. Sell NJ

What’s your favorite things about living and working in New Jersey?

21. Work From Home Setup

How do you stay productive while you’re #WFH? Show off your home office space.

22. Savings Opportunities for Realtors®

Did you know you and your agents can save money on products and services through NJ Realtors®?

23. Before-and-After

Did one of your clients complete a home improvement project before listing? Post the transformation photos.

24. Things You Can’t Leave Home Without

Whether it’s a cell phone tripod or a Bluetooth mouse, what’s your go-to item when you’re on the go?

25. Home Styles

There a plethora of home styles. What are some popular home styles in your market?

26. A Day in the Life

Bring your followers along as you go about your day as a Designated Realtor®.

27. Favorite Podcasts

True crime, business, or news—there’s an abundance of podcasts available for listening. What do you listen to?

28. Curb Appeal

Before a client lists their home, they’ll want to hear your curb appeal tips and tricks.

29. Use Photofy

NJ Realtors® receive exclusive access to a library of customizable graphics with Photofy.

30. Buying and Selling

Provide tips for clients that are buying and selling at the same time.

31. Staging

Equip your followers with your best tips for decluttering and staging a home before selling.