Introducing New Jersey Realtors® 2021 Consumer Advertising Campaign

New Jersey Realtors® is excited to announce the launch of its 2021 consumer advertising campaign—Plant Roots with a Realtor®. From bustling city to stunning shore—no matter what you are looking for, a New Jersey Realtor® will guide you home. The campaign highlights the many different areas in New Jersey—rural, city, shore, and suburb and encourages buyers to use a local Realtor®. All of New Jersey Realtors® display and social media advertisements direct to newjersey.realestate/roots, New Jersey Realtors® consumer-focused website. On the site, consumers can use the Find a Realtor® tool, calculate the costs of purchasing a home, research housing market statistics, and discover why they should use a Realtor® for their home-buying process. You can also share the campaign on your social media accounts through Photofy—sign up at photofy.com/nar.

SPOTLIGHT ON NEW JERSEY:

RURAL

Even though New Jersey is known to be a densely populated state, seven of the 21 counties are deemed rural, according to the State of New Jersey. These counties are Sussex, Warren, Hunterdon, Cumberland, Salem, Atlantic, and Cape May. COVID-19 shutdowns in neighboring states pushed many residents to buy a home with more space and land—counties like Hunterdon County saw a 29.1 percent increase in closed sales in 2020, according to New Jersey Realtors® 2020 year-end data.

With 750,000 acres of land used for farm operations, no wonder New Jersey’s nickname is the Garden State. Whether buyers are looking for more space or access to fresh produce, New Jersey has them covered.

CITY

If your buyers have walkability or city life on their want list, New Jersey is home to major cities such as Hoboken, Princeton, Jersey City, Bayonne, and more. New Jersey’s also in a central location between New York City and Philadelphia, making it easy for residents to commute to city for work or pleasure.

SHORE

Sometimes putting your toes in the sand for vacation alone isn’t enough, but with 130 miles of coastline, buyers have a lot of options for a permanent residence or second homes. When COVID-19 travel restrictions forced many to cancel their out-of-state travel plans, many looked to the Jersey shore to spend their vacation. Others foresee having more flexible work schedules, which opens up more options such as moving closer to the coast rather than close to their workplace.

SUBURB

New Jersey is a great place to raise a family, and according to Wallet Hub, New Jersey has one of the top education and child-care system in the country. New Jersey’s suburbs have something for everyone—whether you want to hop on a train to see a Broadway show, hit the beach on the weekend, or take a drive through the country. There is a county and town for every price point and preference, and every area in the state has something unique to offer potential buyers. Architectural Digest named Clinton, N.J. the sixth-best small town in America for its picturesque Main Street and famous landmark, the Red Mill Museum.