2 minute read
Educating Consumers on the Realtor ® Role
With industry changes making waves this summer, it’s time to reframe and refresh our outlook on communicating the value of using a Realtor®, specifically when purchasing a home for the first time.
Using buyer agency agreements will not just be the new industry norm but the industry standard. Rethink how you communicate with your clients to highlight your value, your expertise, and your unmatched dedication to help clients to the closing table.
To aid you in your quest to put your best foot forward when discussing compensation and your value, we’re refreshing our advertising to consumers.
Looking for a home? Don’t do it alone.
With first-time buyers in mind, this campaign taps into possible trepidations about buying a home and the stress of when transaction tasks start piling up. Buying a home is the largest purchase many people make in their lifetime, and using a Realtor® helps buyers.
To reach our target consumers, there are a few strategic elements for our renewed campaign strategy.
• Updated Search Engine Marketing Campaign: Our SEM continues to outperform our expectations, and tweaking our search to include keywords such as buyer’s agent and buyer agent services will help us target our ideal audience looking to start their home search.
• Sponsored Content with NJ News Outlets: We’re meeting our audience where they are and hitting local publications with sponsored content, which will outline everything a Realtor® does over the course of a transaction to help their clients with an emphasis on Realtors® unmatched knowledge.
• Refreshed Prints Ads and Social Campaign: The next generation of homebuyers uses social media differently. TikTok’s unique algorithm, which prioritizes content it believes users are interested in, will help us reach the up-and-coming home buyers.
• Shareable Assets: Our last element will help you start the compensation conversation. We hope to turn our creative into shareable customizable assets and create additional educational resources for you and your clients. We want buyers to understand the true value of a Realtor® and how hard we all work to make homeownership happen.
