2 minute read
Home. A Realtor ® is the Key.
Over the past decade our advertising has told the Real Story, Planted Roots in our neighborhoods, thrived as Not Just A Real Estate Agent, and proved to our clients that We Know Jersey. This year, we’re staying true to who we are at our core with our 2024 consumer advertising campaign—Home. A Realtor® is the Key.
The Realtor® is the center of every transaction and we want every potential buyer, seller, and renter to know that our profession has the ability to unlock access to their American Dream, even in the toughest of markets.
Every transaction is different—with a vast array of clients with unique wants, needs, and dreams. But the constant behind all of those differences lies the Realtor®, with unmatched expertise guided by education, advocacy, and professionalism.
Each New Jersey Realtor® is the key to a successful homeownership journey for their respective clients and we are so excited to tell that story this year.
We have a renewed focus on search engine marketing, where we know a majority of our potential home buyers are taking that first step forward in their homeownership journey. We’re giving special attention to Gen Z, who are looking to enter the market now or will be soon—we want them to know why using a Realtor® is so important to their own success. We’re testing out new and exciting ways to reach different audience segments through alternative social channels and innovative streaming platforms.
But most of all, we are centered on this core idea of Realtors® as the key to all transactions—unlocking access and opportunity for our clients and being there to support and guide them as they navigate a housing market that has been anything but predictable.
Join us on this journey as we share information and raise awareness of who we are, what our profession encompasses, and how successful we are at doing it.
