How to Show Continuous Value to Your Clients

Amid real estate industry changes due to the National Association of Realtors® proposed settlement agreement, it’s vital to highlight your value as a buyer’s agent. Pull back the curtain and accentuate your expertise, commitment, personalized service, and your value.

Enhance Your realtor.com® Profile

In this issue of New Jersey REALTOR® Magazine on page 16, we highlight how Realtors® can optimize their realtor.com® profile. Your profile is where you can make first impressions with potential clients just starting their home search. Give your elevator pitch for why clients should work with you and the services you will provide. Showcase your negotiation skills, immense knowledge about the market, and how you will help them navigate the current real estate climate every step of the way.

Create Homebuying Presentations

Homebuying presentations are the new listing presentations. Consider sitting down with your clients to explain how the real estate transaction process works and highlight each step. You can direct them to different lenders, explain how you’ll assist in scheduling necessary appraisals and inspections when the time comes, and explain how you’ll support them through closing and beyond. You can also show data on the markets they’re considering and current homes for sale to understand what they’re looking for in a home.

Write Case Studies

We’ve all had transactions that require us to go above and beyond the call of duty. Write about them, how you worked through the homebuying road bumps, and how you helped your clients through closing. You can write these in a newsletter, on a blog, or through LinkedIn articles.

Implement Value in Your Marketing Efforts

It’s time to reinstate your social media marketing strategy as Gen Z buyers become the next wave of first-time buyers. Gen Z grew up on social media and turns to those platforms to do their research, even before online listing websites and search engines. As you create posts, put your value at the forefront of your social media plan. Rather than just posting a photo of your clients at closing with a caption like “Congratulations to my stellar clients,” include a few ways you helped your client during the process. Did you help them navigate a low inventory market? Did you help them expand their search? Provide insight into what it’s like to work with you.