4 minute read
Tips for Selling a Unique Home
BY DANA FIORI
Not every buyer is into the “cookie-cutter” home, but what happens when you have an eclectic home that won’t sell? If your client has a home that is out of the ordinary and challenging to sell, don’t panic. While the house may not be everyone’s cup of tea, there is a potential buyer out there. Here are some tips on how to attract these buyers and sell that one-of-a-kind home.
Tip 1: Use HighQuality Photography/ Videography
While listing photos are always an essential part of selling a home, when the house you are trying to sell is a little out of the ordinary, pictures do speak a thousand words. Make sure your listing photos are of the highest quality and you capture the best features of the room. For example, if the kitchen has a refrigerator that camouflages into the cabinets, make that a focal point of the photo and spotlight the kitchen’s uniqueness.
Tip 2: Target Potential Buyers
When it comes to selling a home that is out of the ordinary, it helps to target specific buyers you know would be interested. If you are selling a modern home with no backyard, a big family with lots of children probably wouldn’t be interested in the house. Think of what the home has to offer and who it would benefit. When you narrow down the target market, you will have a better understanding of how to sell and who is most likely to buy.
Tip 3: Tell the Story
Every home has a story, especially a unique one. When listing a quirky house, tell the story of it and why it is unique. Was it built in the 1800s by a person of power or designed by a prestigious architect? Did one family live in it for generations? Let potential buyers know why the house is different and how they can benefit from living there. Question the seller and get as much information as possible, so when prospective buyers ask questions, you are ready to share.
Tip 4: Stage it Well
One of the most critical aspects of selling a home is staging. A well-staged home is crucial for listing photos as well as in-person tours. While home staging is something necessary for every home, it is especially essential for a unique one.
If you are struggling with staging, consider hiring a professional home stager. They will be able to work with any peculiar features and turn it into what potential buyers will envision. Creating a space that feels comfortable and like home as soon as they step in the door is what you want.
Tip 5: Highlight the Home’s Best Features
While many characteristics make a home unique, try to focus on the best ones in the house and take attention away from spaces that may be less desirable. If a home has tight corners or low ceilings, try to stage the home to show how to make those quirks work a little better. While showcasing the more awkward features, you can also highlight the uncommon ones.
If you are selling a log cabin, focus on the level of comfort and warmth they provide. Stage it with a rustic feel and make the home as appealing to target buyers as possible.
Tip 6: Marketing is Key
An out of the box home deserves out of the box marketing to go along with it. Even if you don’t consider yourself a master at marketing, there are many creative and simple ways to reach your target niche. Promoting the unusual features of the home will help to find like-minded buyers who are interested in them. Facebook is a powerful tool that can help you pinpoint your target demographic and provide analytics to show you how the listing is performing. Get creative with your unique listing by making a video, eye-catching graphics, or create captivating signage. While you should be creative and have fun with marketing the home, be sure the strategy is tactful and will benefit you and the seller in the long run.
Tip 7: Price It Right
Price is especially important when it comes to selling a unique one. Assessing the price of an out-of the-box home considers many circumstances: the age of the home, the architectural design, and the story behind it are all factors in finding a fair price for both the seller and buyer.
