A world of better baking solutions await

A world of better baking solutions await

Healthier, safer and tastier food made with natural, honest ingredients reflect the demands of today’s consumer. It is critical that food packaging reflects the nutritional profile and credentials of a product accurately.

Claims such as free-from, clean label and allergen-free are fastgrowing trends. Consumers also pay attention to those ingredients that support, stimulate or even improves their overall health and immune system to avoid any issues or illness.

“When we look at the current trends in bakery, we can see each of these elements returning in new brands and products. We are noticing a substantial increase of products that are additive- and preservative-free, do not contain allergens and that are enhanced/improved with added fibre, vitamins, minerals and proteins.

“In addition, the COVID-19 pandemic has encouraged consumers to include more plant-based ingredients into their diet. Mintel mentioned in its Patent Insights report that recent innovations in bakery are mainly focused on increasing the protein and fibre content and decreasing the fat/ sugar content of baked goods,” explains Tineke Quinn, business manager at Azelis.

The market is now becoming highly competitive and food manufacturers need to stand out in the crowd and re-invent their traditional recipes to improve their nutritious level, or even upgrade it by adding in ingredients that offer health benefits.

Reformulating existing products or developing new recipes can sometimes be challenging, especially when all the boxes of healthy, free-from and clean label need to be ticked yet without giving in on the taste, texture and consumer experience.

This is exactly where Azelis/Orkila South Africa can assist you. “With our extensive range of fibre, proteins, vitamins and other food ingredients, we have all the cards in hand to offer you the best solution to your (re)formulation problem.

“Recent innovations in bakery are mainly focused on increasing the protein and fibre content and decreasing the fat/sugar content of baked goods”

“Our recent developments include (but are not limited to) a guilt-free brioche and high protein instant pancake mix, both of which are high in proteins and fibres, and are a clear demonstration on how you can take your traditional recipes and upgrade them to healthier alternatives, without compromising any of their characteristics. Azelis runs 18 application labs and development kitchens across the globe, where we create culinary functional guideline recipes and advise our customers on a one-to-one basis on how to reinvent their own products to keep up with the current trends. Do you have a technical issue? Reach out to our technical experts in South Africa and discover all the possibilities to make our food healthier,” Quinn concludes enthusiastically. BR

Azelis – www.azelis.com