Retail paint trends and new paint products

Paint takes up a lot of retail space and it is impossible for retailers to stock everything available in the market. These are the latest retail products available to retailers.

PLASCON TRADEPRO ROOF AND MORE

Plascon launched its brand-new TradePro Roof and More product that’s making waves in water conservation.

Plascon’s latest addition to its durable exterior coatings range, Plascon TradePro Roof and More, offers more benefits than ever – an all- in one product. It is the world’s first all-in-one roof paint and acrylic waterproofer to offer a 10-year guarantee for both benefits delivering the ultimate sun and rain protection solution to renewing, maintaining and protecting roofs. It is available in eight modern long-lasting colours. But Plascon didn’t stop there. What makes Plascon TradePro Roof and More even more remarkable is that it is Africa’s first roof paint to be entirely free of the harmful chemical compound APEO. These APEO compounds are persistent and bio-accumulative when released into the environment and toxic to human and wildlife, especially marine life. All other conventional roof paints contain APEO compounds that over time are washed into the environment and eventually contaminate the soil, water tables, rivers and ultimately our oceans. For this reason, many European Union and other countries have banned the use of APEO’s.

According to Dr Kevin Winter from the University of Cape Town’s Future Water Organisation, “APEOs found in freshwater systems are toxic to aquatic organisms. In large doses, APEOs even have the potential to disrupt human hormonal systems. APEOs are discharged into freshwater systems from stormwater runoff and sewage works. They are found in a variety of products including paints, packaging and cleaning agents. There is nearly 20 years of research available on the environmental impact of APEOs on waterbodies.” Plascon TradePro Roof & More is APEO-free so by painting your roof with it you are contributing to a safer, healthier and more sustainable planet.

Water, although a reusable resource, needs to be treated responsibly and conserved in order to avoid pollution and water shortages. South Africa is amongst the most water-scarce countries in the world and one way to use water more responsibly – and save more money on your monthly municipal bill – is to harvest rainwater from roofs. As Plascon TradePro Roof & More is APEO-free it is safe for the harvesting of rainwater for non-potable use – good for you, good for the environment.

TradePro Roof & More is yet another example of how Plascon shows its commitment to protecting the environment by creating products that are ecofriendly and have a low impact on the environment. Saving money, saving water and saving the environment – Plascon TradePro Roof & More has put all of these benefits ‘under one roof.

For more information visit www.plascon.co.za.

DULUX COLOUR OF THE YEAR 2020

Tranquil Dawn is the Dulux Colour of the year 2020. It is a delicate, fluid shade somewhere between a green, blue and grey. Tranquil Dawn is supported by four palettes, each featuring the Colour of the Year as the hero.

The palettes are designed to empower and inspire customers, while making the task of choosing colour easier.

CARE PALETTE This creates spaces for positive interactions and is perfect for office spaces and healthcare facilities.

PLAY PALETTE Great for spaces that stimulate the sense, perfect for office spaces and educational institutions.

MEANING PALETTE Use in spaces for contemplation, ideal for residential areas and the hospitality industry.

CREATIVITY PALETTE An excellent choice for spaces of self-expression, suitable for residential areas and the hospitality industry.

EXCELSIOR MULTI-TASK ACRYLIC 6-IN-1

Excelsior Paints is proud to launch the new Multi- Task Acrylic 6-in-1. This product has been formulated after extensive laboratory and field testing and is a ‘clever’ coating that addresses the needs of the modern retailer, paint applicator and asset owner. For a long time, there has been a growing call to create products that can provide multiple functions typically, needed by a variety of primers and sealers on a building project or site.

“We went into the market and visited several building sites and renovations where interior and exterior paint was being applied onto a variety of substrates, and in a myriad of different conditions, to hear from the applicators what they were looking for in a water-based wall coating, and what issues they experienced. We then investigated the problems that retailers were having in selling water-based coatings and what they were looking for too. We also spoke to large corporate property asset owners about the problems they have and the maintenance of wall coatings, and the re-decorating or re-painting cycle and the costs involved.

The final piece of the puzzle was to send ‘secret shoppers’ into the store to see how various wall coatings were being sold by retailers and floor staff, and to see what consumers are asking for. What we discovered, is that there is a great demand for multi-functional coatings that can save time and money on application, at a cost that is affordable to the consumer in a very tough economy. We are thus proud to announce the launch of the Excelsior Multi-Task Acrylic 6-in-1, this a first and final coat system with fibre to reinforce key properties of water-repellence and coating cohesion,” Guy Lawson, managing director, Excelsior Paints quotes.

The Excelsior Paints Multi-Task Acrylic6-in-1 has various key properties that it can beused directly on cement plaster and acts as:

• A filler coat to smooth minor plaster imperfections

• A primer – direct application to cement plasteris possible

• A sealer – the fibre reinforcement allows this coating to seal surfaces with a high level of coating coherence

• An undercoat – there is no need for any additional undercoating and can be applied direct to many surfaces

• Waterproof – the specialised fibre and high resin content, along with the extremely tough yet flexible binder combination, contributes to water-proofing properties.

• Top Coat – serves as a high-quality top-coat for interior and exterior wall surfaces with a minimum seven-year life expectancy.

The Excelsior Multi-Task Acrylic 6-in-1 is alsosuitable to apply onto previously paintedwater-based wall surfaces too.

For more information visit www.excelsiorpaints.co.za

DURAM’S COLOUR TINTING SOLUTION

Duram recently launched its innovative new Colour Tinting solution. The new generation Duram ‘Lifestyle’ Colour Wall, incorporates the newly launched Habitat Colour Collection. This curated palette of 90 beautiful designer colours for the contemporary home, is available in 90ml factory tinted colour samples that are displayed as part of the new colour wall. “The colour wall basically works as a salesman and benefits both the retailer and consumer. The new colour wall is much more than a colour wall and is actually a silent salesman and colour display where colour choice is simplified, and the following issues addressed, says Francois Swart, Duram sales director.

• The first part was addressing the question around pastel, deep and clear bases which has never been explained to consumers

• They come to the store to choose a colour and want to buy a product in the finish and quality level they prefer

• Never before have they been able to connect colour, finish, quality level and price in one simple-to-use process that does not require the salesperson to run off to a tinting machine to quote the customer on each permutation of colour and product

• The next challenge was how to simplify colour choice to the consumer, as most colour walls offer around 1 500 overwhelming colour choices to consumers

• The new curated Habitat Colour Collection of 90 colours dramatically simplifies the colour choice for the consumer who now does not have to wait in a queue at the tinting counter to get colour samples mixed, which can often result in inaccurate matches due to small tint volumes

• This effectively brings it all together by giving the consumer the ability to choose their own product and colour while having all the decision-making factors instantly available

• The new colour wall answers all these questions in one place and allows the consumer to make a fully informed decision, right down to a suggested purchase price they are going to pay for the product tinted to the colour of their choice.

The benefits for retailers

• Consumers can answer most of the questions themselves and therefore free up the stores’ sales staff to answer more technical questions consumers may have and also dramatically improves customer service turnaround time.

• The suggested selling prices indicated on the colour walls allows the consumer to get an excellent deal while allowing the retailer to make industry leading margins in store

• This system also vastly reduces the risk of colourant theft in store, as the tint base is sold including an allowance for the cost of coloration

• The retailer’s tint machines are now used to sell final tinted products rather than have frustrated shoppers, who have made their final purchase decision, waiting behind a shopper who is still asking the retailer to tint five or six small samples in store

• The 3D Habitat Colour Collection blocks visually display the impact of light and shadows on colour perception, thereby reducing the comebacks to retailers by consumers unsure of the impact

• The recommended retail price guide included on the Colour Wall gives the retailer the opportunity to instantly provide a quote to the consumer for their purchase by product per colour while maximising sell-through, margin and return on investment.

This modern colour wall is much more than just a beautiful wall with 90 new colours – it addresses the needs of both the consumer and retailers, stimulates further growth of the Duram brand in the decorative space, while significantly simplifying the customer journey when buying colour.

Duram ColorPro Stir-in Paint and WallTech colour samples

Duram recently launched the ColorPro stir-in paint colour, and 250ml WallTech colour samples are available too. This fits perfectly into the new developments.

Duram ColorPro was launched in 2017 and has had tremendous success in making colour available to shoppers who are either in a rush or consumers who shop at stores that do not offer colour tinting machines and colour walls.

The whole idea behind ColorPro is to help retailers reduce their inventory on each product by carrying fewer standard colours, as colours can be tinted with ColorPro from white Duram paint. ColorPro is also extremely cost effective to the consumer. The new WallTech Colour Samples are available in 250ml pastel, deep and clear bases. These sample pots are for customers who choose colours from the stripe cards on the Duram Colour Wall and want to take a sample home with them. Standard colours as well as Habitat Collection colours can be tinted into the WallTech colour samples. Each colour from the Habitat Colour Collection is available for purchase in a convenient and affordable 90ml low sheen colour sample that has been factory tinted for improved colour accuracy.

For more information visit www.duram.co.za

TOP PAINTS INTRODUCES THE NEW TREND RANGE OF PRODUCTS

In this ever-evolving market, where the demand for quality and affordability becomes non-negotiable, the pressure on the retailer’s margin becomes critical. Top Paints therefore designed its new range with you, the Specialist Paint Store in mind. This was aimed at giving relief to low margin due to ever growing pressure from competition, formulated to provide exceptional durability at an affordable price with trendy standard colours and tinting bases. Trend is a comprehensive range that caters for complete systems rather than mere single applications.

The Top Paints Trend range offers

• Competitive pricing

• Sustainable margin

• Attractive packaging

• A national footprint

• 8-year guarantee.

For more information visit www.toppaints.co.za