Plascon Handy Hero Campaign: Celebrating the Heroes of Hardware Stores

In the bustling world of hardware and paint stores, the store owners, managers, and staff serve as the backbone of their communities. Plascon, the leading name in paints and coatings, recognises the invaluable contributions of these individuals and is on a mission to shine a spotlight on their stories through the Plascon Handy Hero Campaign.

Plascon’s commitment to community

At the heart of the Plascon Handy Hero Campaign lies a deep-seated belief in the importance of community support and growth. Plascon is not just a paint company; it’s a champion for its customers’ success and prosperity. With this campaign, Plascon aims to showcase the diverse tapestry of its customers and the integral role they play in their local communities.

The spotlight shines on our heroes

Plascon customers will have the extraordinary opportunity to share their stories with South Africa through 90-second television inserts and digital platforms. Each customer insert will feature a 10-second introduction proudly brought to you by Plascon, followed by a 60-second interview with the store owner, manager, or staff member appointed by the customer. Additionally, there will be a 30-second Plascon commercial to highlight the brand’s offerings.

Flighting on SABC 3 Expresso Show

The campaign will take center stage on the SABC 3 Expresso morning show, airing twice a week for a minimum of 45 weeks starting from 26 April 2024. With an audience of 700 000 viewers per show and a digital reach of 1.7 million, Expresso provides an ideal platform to amplify the voices of these hardware heroes.

Behind the scenes of the customer inserts

Each customer insert will offer a glimpse into the life of the featured hardware store. Scenes will showcase the storefront, paint department, and the interview setting, emphasising the store’s unique identity and connection to the community. Interview questions will delve into topics such as the store’s pride points, community involvement, favourite Plascon products, and DIY tips.

Empowering plascon customers

Participation in the Plascon Handy Hero Campaign comes with an array of benefits for the featured hardware stores. From national television exposure to social media outreach, participating stores will enjoy heightened visibility and the opportunity to attract new customers. Plascon will share each customer’s insert across its platforms, further amplifying the reach and impact of the campaign.

A win-win collaboration

Crucially, the Plascon Handy Hero Campaign comes at zero cost to the participating stores, underscoring Plascon’s commitment to supporting its partners. Filming will be conducted with meticulous attention to detail, ensuring that each store is portrayed in the best possible light.

Join the journey

For hardware stores across South Africa, the Plascon Handy Hero Campaign represents more than just a marketing opportunity – it’s a celebration of community, craftsmanship, and collaboration. As the campaign unfolds, viewers will witness firsthand the stories of resilience, passion, and dedication that define these local heroes.

Conclusion

Plascon’s Handy Hero Campaign is more than just a marketing initiative; it’s a testament to the enduring spirit of partnership and community. By shining a spotlight on these heroes of hardware stores, Plascon invites South Africa to join in celebrating the individuals who enrich our communities every day. As the campaign takes flight, let us salute these Handy Heroes and the invaluable contributions they make to the fabric of our society.