3 minute read
Re-invented and re-imagined: The new Build It house brand paint range
The Build It Group is proud to announce an exciting new partnership with Kanasi Plascon to supply the marketleading Build It House Brand Range from 1 October 2024. For 39 years, Build It has been servicing its customers with quality products at competitive prices, providing unbeatable value to their customers.
This new partnership is another great example of how Build It provides outstanding value to its customers and stakeholders.
“Both the Build It Group and Kansai Plascon have a shared commitment to quality, innovation, sustainability, and customer service which makes for a natural partnership. This partnership brings together the expertise and resources of two trusted industry market leaders to offer Southern African consumers a better range of top-quality products for all their building and renovation needs,” says Hardus Lombard, Build It Group National Category Manager.
Kansai Plascon has always been a key partner to the Build It Group, playing an integral role in the evolution of its paint strategy. This has helped Build It become a leading paint destination in Southern Africa.
From its inception, paint and coatings have been central to the Group’s growth strategy, driving its expansion to 400 stores across the region. Currently, Build It serves communities with high-quality building materials, exceptional customer service, and innovative benefits for its loyal customers.
“We are honoured to have been chosen to supply our trusted quality products to the Build It Group and are looking forward to strengthening our long-term relationship with one of our key customers. Together, we will continue to make home building more affordable and accessible,” says Prejay Lalla, Managing Officer and Deputy Chief of Kansai Plascon International Business and CEO of Kansai Plascon Africa Ltd.
Kansai Plascon is the coating market leader in Africa operating through an extensive network of facilities across Southern and East Africa with its brands distributed to over 20 countries on the African continent and Indian Ocean islands. It has built a proud reputation of trust, reliability, and innovation of over 135 years.
“The Plascon brand is an iconic South African brand that is interwoven into our existence – the homes we live in, the buildings we work in and the roads we drive on. From project work and home decoration to preservation of infrastructure and painting of vehicles, Plascon’s superior quality ranges of paint have become a mainstay in homes, showrooms, roads, and cityscapes all over the region. We inspire possibilities and enable change,” says Alan Cotton, Kansai Plascon Group Head of Sales and Marketing.
The revitalised Build it House Brand Range features modern, contemporary packaging that highlights key product benefits, helping consumers make the right choices. The partnership between Build It and Plascon unlocks category growth by offering fit-for-purpose, high quality products informed by global and local trends, industry insights, and a deep understanding of consumer needs – all backed by Plascon and Build It’s strong reputation for quality and retail excellence.
