4 minute read
Making life taste better and healthier
Symrise has strengthened the company’s position in the consumer health market. It has repositioned the diana food legacy health actives as a portfolio brand for consumer health products. The diana food portfolio brand consists of a wide range of trusted and sustainable natural health ingredients. They come with proven efficacy to support consumers' specific health conditions and expectations.
According to Nathalie Richer, Global Health business leader, Naturals Business Unit of Symrise Food & Beverage, “The diana food portfolio supports the Symrise health strategy ‘Delivering everyday health, everywhere’. We are targeting ten important areas of health concerns. For this, we have designed our range of natural health solutions to address the current and future needs of consumers around the world.”
The list of products in the diana food portfolio brand is growing constantly. It includes solutions for immunity and anti-fatigue, cognitive health, urinary tract health, bone and joint health, cardiovascular health, sports performance, glucose metabolism, detoxification and digestive health, beauty from within, and oral health. Currently, the portfolio includes a diverse collection of health ingredients. They range from fruit polyphenols, vegetable phytoactives to cartilage extracts. Symrise sources them completely from the highest quality natural and sustainable raw materials.
Decades of scientific expertise in developing and commercialising natural ingredients back the diana food portfolio brand products. Manufactured with proprietary extraction technologies, diana food actives come with very high concentration levels. This means, it only takes a very small dosage to provide the full efficacy of the bioactive within the finished product. The company supports its products with strong clinical study designs to demonstrate proof of efficacy and validation of performance functionality. This clinical data helps customers to define impactful health and structure-function claims for their products.
Symrise is developing its diana food portfolio brand of natural health ingredients through the sourcing, scientific, technological and regulatory expertise of the Naturals Business Unit of Symrise Food & Beverage. It also leverages the marketing and consumer insights expertise of the global Symrise organisation.
Symrise invests heavily in R&D (>100M euros) and puts a company-wide emphasis on innovation through science.
Instead of supplying individual ingredients, Symrise alone can supply the perfect blend of knowledge and expertise required to deliver everyday health, everywhere, for the consumer health market. •
DID YOU KNOW?
Symrise has: • Over 30 000 products • Over 6 000 customers in more than 150 countries
SYMRISE AT A GLANCE
Symrise products provide exciting flavour and fragrance experiences, improve food characteristics, and contribute to the health and well-being of consumers in more than 150 countries around the world. A dedicated focus on their customers, a high level of innovation and targeted expansion into new markets represents the basis for their sustainable and profitable growth.
Symrise develops, produces and sells flavouring and food ingredients as well as functional ingredients and solutions that enhance the sensory properties and nutrition of various products. The company’s approximately 34 000 products are mainly produced on the basis of natural raw materials like vanilla, citrus fruits, onions, fish, meat, blossoms and plant materials. Their flavours, are often central functional components of their customers’ end products.
The company’s origins go back to the year 1874. Symrise has since grown to achieve a current market share of 10% – making it one of the leading suppliers of flavours as well as nutrition in the global market. A high level of innovation and creativity, an exact knowledge of customer needs and various regional consumer preferences as well as targeted expansion into new and promising market segments contribute to the company’s above-average growth rate. Today, Symrise has over 11 000 employees working at more than 100 sites around the world who serve over 6 000 customers in more than 150 countries.
The Taste, Nutrition & Health segment of Symrise uses its combined expertise as well as scientific research to offer customers and partners unique, natural ingredient-based and sustainable solutions in the areas of taste, nutrition and health. With more than 100 sites in over 40 countries, the segment serves the markets of the F&B industry as well as manufacturers of pet food and fish food. The segment is divided into the two core Food & Beverage and Pet Food divisions as well as the two smaller Aqua Feed and Probi units.
