Keeping up the balancing act

between healthier and better tasting products

While government bodies and health institutions advocate a reduction of sugar, salt and fat intake, taste still drives consumer preference. With their symlife portfolio, Symrise has a range of innovative taste balancing solutions to help food and beverage manufacturers create healthier products that still maintain their great taste.

Over the past decade, consumers, retailers and regulators have grown increasingly aware of the detrimental health effects associated with immoderate sugar, sodium and fat intake. After more than two decades of delivering leading taste balancing solutions, Symrise’s symlife portfolio helps make healthier products taste great and actively contributes to a sustainable diet.

With a global market potential for taste balancing ingredients of €1.1billion (according to the Markets&Markets, Taste Modulators Market, Global Forecast to 2023), it represents a relevant and growing business opportunity. While the symlife portfolio offers taste balancing solutions, Symrise’s primary focus lies on taste modulation, and more specifically sweet taste. They are constantly working towards the optimisation of sweet taste profiles as well as masking or reducing undesirable aromas and taste effects. This spans product applications in beverages,

Editorial Pic credit: Mickis-Fotowelt / Shutterstock.com dairy and sweet goods as well as culinary applications like ketchup or ready-made meals. With beverages being the most popular category for taste balancing applications so far, Symrise is especially equipped to deliver for the needs of this category.

WHAT IS THE SYMLIFE PORTFOLIO?

Symrise has combined their deep understanding of ingredients and recipes with their core taste expertise and deep market understanding to develop symlife. This portfolio offers flavours that are superior with a clean taste and the absence of bitter off-notes associated with other taste balancing ingredients. These flavours balance out undesired notes from sweeteners and rebuild authentic notes. These taste solutions can drive alcoholic perception in products low in sugar and alcohol, and also drives juiciness, freshness and fruity perception. With the symlife range, you can create customised taste solutions that produce a signature taste.

"Symrise has a range of innovative taste balancing solutions to help create healthier products that still maintain their great taste"

WHY CHOOSE THE SYMLIFE PORTFOLIO?

This innovative portfolio offers customers taste solutions that work in their product, drive preference through great taste, are cost-effective and give them a unique edge with a natural label and robust supply chain.

WHY IS SYMRISE A LEADER IN TASTE BALANCING TECHNOLOGY?

Research-driven consumer and market understanding

Symrise employs a wide array of sensory and analytical tools to understand evolving market trends around reduced or no-sugar products, and consumer needs and wants when it comes to these products. Through Symrise proprietary studies, they identify product, ingredient and flavour trends for products low in sugar. They also regularly conduct social media listening sessions to understand what consumer perceptions and expectations of these products are.

Trendscope is an example of one of the tools that the company uses to identify trends and emerging ingredients in this field. This unique research approach uses quantitative and qualitative data to identify trends and insights, and these are then translated into trend-driven concepts and potential product solutions.

Taste capabilities

Symrise possesses extensive capabilities to optimise taste performance (intensity, flavour release) and sweetness perception with industry-leading proprietary materials. To close the taste gap in products of which the sugar content has been reduced, Symrise offers their extensive portfolio of taste solutions: juiciness, mouthfeel, masking and flavour protection technologies as well as synergistic top notes. Delivering against the consumer need for natural products, Symrise offers a broad spectrum of natural taste balancing solutions, including their portfolio of nonstevia-derived solutions that is becoming increasingly popular with leading global beverage producers as they strive to develop drinks with natural ingredients.

Symrise’s extensive taste toolbox can customise taste solutions specifically for a product as different bases require different ingredient combinations. Exclusive signature solutions are also possible to drive product recognition. On a case-by-case basis, they combine masking capabilities with taste enrichment tools and top notes. The symlife masking and mouthfeel solutions optimise the taste and mouthfeel for full body, taste and juiciness, which can improve the popularity of a product.

Symrise Flavor offers all-in-one support for customers to create better-for-you products with the full taste enjoyment of a sweet product. Their symlife portfolio not only balances taste in low- and no-sugar products, but it also optimises taste, driving consumer preference. •

Symrise - www.symrise.com