The best ingredients to create beauty from within

Beauty from within is emerging as one of the fastest-growing product segments today across all age demographics and across a broad range of consumer product types. The addition of certain health-boosting ingredients to beverages can have a fantastic effect on the overall health of individuals and boost their beauty from within. Ronè Luttig from Savannah discusses some of these new ingredients with Tennille Aron from Food Review.

Beauty is not skin deep; it requires a holistic approach in combination with a healthy diet. Products promoting beauty from within are expected to reach USD 4.4 billion by 2024 with an 11.9% CAGR projected growth between 2019 and 2024. Traditionally, consumers focused on getting these types of ingredients from liquid tonics, capsules, tablets, gel formats and powder. However, at present more convenient delivery formats are growing in popularity, such as getting these ingredients from ready-to-drink beverages or even snacks.

Savannah markets and sells key ingredients that are used in products that are formulated to have immune-boosting and stress-relieving properties among other good health-promoting qualities. Here are some of the top ingredients:

• Lalmin Beauty is a yeast-based health ingredient. It contains standardised bioavailable minerals from selenium enriched yeast, zinc-enriched yeast and B- complex vitamins enriched yeast. This ingredient can enhance physical appearance with nutricosmetics. The B- complex in it provides energy, red blood cell formation and a healthy glow. The zinc in Lalmin Beauty also maintains skin health and provides antioxidant benefits for anti-ageing and sun protection. The B-complex vitamins provide energy and aid in red blood cell formation, for optimal oxygen transport and a resulting healthy glow.

• Verisol B Collagen is a unique ingredient that is essential for the skin, nails, and hair, and can boost overall skin health. A key benefit of this collagen brand is the low dosage (only 2.5g/day), which makes daily consumption and delivery formats easy and effective.

• Veri-te-Resveratrol and Veri-te-Aqua Resveratrol is a powerful antioxidant. These ingredients help to protect skin from oxidative stress and inflammation. They also boost skin health by improving skin hydration, elasticity and the appearance of roughness and wrinkle depth, while decreasing age spots. Verite- Aqua Resveratrol is a water-soluble resveratrol from Evolva.

• Ceratiq Phytoceramides is a natural, vegan source of ceramides – a class of lipids known as ‘the skin’s natural sealant’ and they have been scientifically shown to support fast-acting, long-lasting skin hydration and wrinkle reduction. This ingredient is perfect for beauty drink formulations and soft gels as it is available in oil and powdered dosage forms. Ceratiq Phytoceramides helps with wrinkle reduction, increased hydration and plays a vital role in maintaining healthy skin.

• Haplex Plus (Hyaluronic acid) is a clinically proven beauty from within product that distinctly improves skin firmness and elasticity. It supports beautiful glowing skin and plays a role in joint care. Oral administration of Haplex plus can nourish skin from within and make it more elastic.

Potential application ideas for these ingredients

The above-mentioned key elements can be used in a series of finished applications to enhance food and beverage products. Interesting concept ideas could include:

• Refreshing from the inside out! Revitalize your glow with a sugar-free G&T flavoured drink with Hyaluronic acid: Veri-te-Aqua Resveratrol.

• Create a gorgeous get-up-and-go Mocha with Verisol B Collagen to help boost your internal beauty.

• Lalmin Beauty and Ceratiq Phytoceramides can be added to bars for added health benefits

These innovative ingredient solutions can be added to a range of other items, including ready-to-drink beverages, powders/drink mixes and even tonics and elixirs. The options are endless and with consumers looking for the health benefits surrounding beverages, adding these kinds of ingredients has become essential. •

Savannah Fine Chemicals – www.savannah.co.za