Tastepoint serves dynamic local markets

As a global innovator of taste, scent and nutrition, the newly launched Tastepoint by IFF focuses on serving the local needs of dynamic customers in Southern Africa and capturing expansion opportunities in these fast-growing markets.

In December 2019, IFF announced its intention to roll out new Tastepoint by IFF companies in multiple geographies, following the blueprint established in the US in 2017.

Darrell Gray, general manager for Tastepoint by IFF, South Africa explains, “It is empowering to know what Tastepoint is capable of doing when we combine local passion and expertise with the insights and innovation of a global powerhouse like IFF. We believe this combination will truly differentiate us and will help our customers to create products that stand out in the market.”

Tastepoint is dedicated to deliver on the needs of fast-moving regional, national, local, private label and entrepreneurial start-up customers. By leveraging the global power of IFF with a unique local focus, Tastepoint can work at any scale, allowing it to grow with its customers. Its purpose? “To be the spark that advances our customers by being the perfect blend of heart and science.” This will be delivered through its structure and approach.

Did you know?

In addition to traditional flavours and total solutions, the offerings will leverage an expanded naturals portfolio that includes colours, food protection and health ingredients.

Tastepoint’s focus is on servicing customers with the can-do approach of a smaller company, but backed by expertise traditionally reserved for companies with more global reach. Like the original Tastepoint by IFF established in North America, South Africa’s Tastepoint will offer customers an increased product portfolio through IFF’s Taste Design. In addition to traditional flavours and total solutions, the offerings will leverage an expanded naturals portfolio that includes colours, food protection and health ingredients.

By leveraging the global power of IFF with a unique local focus, Tastepoint can work at any scale, allowing it to grow with its customers

Darrell Gray believes that the Tastepoint difference comes to life through local expertise and optimisation, global reach and a unique business model. “We have access to the latest industry insights and technology which drive our custom solutions. Our team comprises some of the most creative minds in the industry, backed by over 130 years of IFF flavour leadership. Our team can’t wait to show our customers how this can help them win,” he concludes. •