s te a br e el c s ’ y Fr Company focus
30 years of innovation & passion
The inspiring success story of how a little KZN family business became a pioneering plant-based food brand and a global success is one that has its roots firmly in family values and a passion for animals and the planet.
T
he Fry Family Food Co. had
first daughter, Tammy. They lived
its start 30 years ago in a
on a humble plot in rural KwaZulu
a local piggery he’d helped build,
humble home kitchen, where
Natal outside Durban and to earn
Wally had his ‘aha’ moment.
Wally Fry, looking for ways to cater
money Wally farmed goats. Some
He’d always supported his wife’s
for his active family’s vegetarian
of Tammy’s earliest memories are of
vegetarian choices, but when faced
needs, learnt how to make
connecting with the animals on the
with his young daughter’s principled
vegetarian sausages using a home
farm and a realisation that the meat
determination and the cruel realities
mixer and good ingredients.
her family ate came from those
of the piggery, he was able to make
animals she loved. It wasn’t long
the shift himself.
Initially a very happy omnivore,
8
A short while later, while visiting
Wally married Debbie Fry (a die-
before a young Tammy made the
hard vegetarian) and they had their
decision to not eat meat.
Just Vegan ISSUE 1
In the early 90s in South Africa meat-free options were rare. Meat
