PSG honours its top advisers and offices

from MoneyMarketing July 2020

The role of multi-asset hedge funds to improve risk-adjusted returns

Adapting digitally

PSG’s annual awards were held by virtual ceremony (a first for the company) in May this year due to the COVID-19 pandemic. These annual awards seek to recognise top talent in the company for their professionalism and embracing the PSG strategy.

PSG has the largest network of independent financial advisers in South Africa and Namibia, with 559 wealth advisers and 376 insure advisers as at 29 February 2020.

“Our annual awards encourage healthy competition among our network. While profitability plays a role in the award selection, the extent to which advisers embrace our trusted PSG processes and live our values are also key considerations. These awards are also integral to encouraging PSG’s culture of clientcentricity and excellence that has earned us the reputation we have built over the last 22 years,” says Dan Hugo, CE of Distribution at PSG.

“Providing excellent service to our clients and building a great business is a team effort,” Hugo adds. “The awards are also in celebration of our clients’ success. These achievements would not be possible without their continued support and loyalty.”

Advisers are facing a challenging environment in light of COVID-19

PSG prides itself on being good at adapting to change. Hugo points out that PSG has taken to the virtual environment imposed by the recent lockdown with ease. Beyond keeping the awards on the calendar, the firm has long relied on its myPractice system to digitise its business, and this has made the transition to workfrom-home virtually seamless over the past few months.

During the lockdown period until mid-May, PSG Konsult logged 32 client and adviser webinars, issued 10 weekly client communications to just over 135 000 clients, and produced a series of 18 advice-focused communications for advisers. Through Microsoft Teams (the firms’ preferred platform) 64 000 one-onone calls were conducted, 40 000 meetings took place, and 343 000 chat messages were exchanged between personnel. This underscores the firm’s commitment to keeping clients informed and building longterm relationships with clients.

PSG’s connected infrastructure enabled a number of business successes, even in the midst of the unprecedented lockdown. Advisers succeeded in concluding transactions digitally from the first meeting to the business implementation phase, and have been able to assist clients as though it is business as usual.

Looking forward to another successful year

PSG wants to continue expanding its adviser network through both organic growth and selected adviser acquisitions. Growing its footprint will enable the firm to better serve its clients throughout the country, and is thus integral to the group’s client-centric approach. PSG’s commitment to delivering client excellence also means competition between advisers in the firm remains fierce.

“The recent lockdown experience simply shows that PSG is positioned for the challenges of the future and is ready to continue growing its business.

“We look forward to next year’s awards, where we expect to see how our adviser offices have continued to flourish despite difficult market conditions,” Hugo concludes.

Advisers interested in being part of the PSG Konsult Group can contact Chris Liebenberg at acquisitionsteam@psg.co.za

PSG Wealth Financial Planning is an authorised financial services provider – FSP 728