2 minute read
The building blocks of healthier hair
Products that claim to assist with the repair of damaged hair have continued to lead the hair care market in the first two quarters of 2020. There is a demand for products that can repair the effects of environmental, physical and chemical agents and which improve the condition and manageability of hair.
Chemyunion, represented locally by Chemgrit Cosmetics, has grouped Figure 1: Hair treated with Sensoveil Soft showed 5.5 times less frizz than the placebo several of its products together to create a portfolio of ingredients that are useful and effective, both for hair repair and reconstruction.
Hair repair products act on the outside of the hair fibre and are used to treat dry, damaged and colour-treated hair. Hair reconstruction products act on the structure of the hair fibre, improving the quality of the cortex to the cuticle and are suitable for use on more severely damaged or chemically treated hair.
Chemyunion’s concept provides total care for hair with repair products to address scalp health, shine, frizz and combability; and reconstruction products to improve strength, shine and nourishment.
REPAIRING INGREDIENTS
H-Vit Plus, Wavemax and Sensoveil Soft are the ingredients proposed for hair repair. H-Vit Plus is a vegetable complex associated with biotin, panthenol and menthol. It eliminates scalp and hair oil without drying the scalp out. It also repairs scalp balance.
Wavemax is a combination of chia polysaccharides and flaxseed that adheres to the hair fibre, forming a resistant and flexible film. It helps with the maintenance of curls, is long-lasting, prevents frizz and provides protection from humidity.
Sensoveil Soft is key to repair and reconstruction. This plant-based oil complex is obtained through proprietary technology and acts as a lipid substitute, forming a biofilm in the hair fibre through intermolecular attraction forces.
During testing, Sensoveil Soft significantly improved combability and reduced frizz compared to the values noted before treatment. Hair treated with Sensoveil Soft showed 5.5 times less frizz than the placebo (see Figure 1).
Sensoveil Soft was also shown to influence the surface of the hair. In an evaluation using scanning electron microscopy (SEM), the effect of Sensoveil Soft is evident on the alignment of cuticles and repair after discolouration (see Figure 2). It also offers a film-forming benefit without any build-up.
HAIR RECONSTRUCTION INGREDIENTS
Sensoveil Soft together with Seriseal DS is suggested for hair reconstruction. Seriseal DS comprises cationic sericin particles that replenish the protein mass in hair and seal damaged cuticles. The high affinity with keratin keeps the hair fibres aligned and provides a smooth and shiny result. In dyes, it improves colour conditioning and maintenance. It seals the cuticles, restructures the hair cortex, regenerates hair fibre damage and improves strength by up to 13.62%. •
THE BENEFITS OF SENSOVEIL SOFT
• improves the texture of the formulation
• improves combability
• frizz reduction
• film formation without any build-up
• repair after discolouration
• improved brightness and softness
• compliant with vegan claims
• alternative for claims without silicones, lanolin, or lanolin derivatives
• 100% biodegradable
• China-compliant.
