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Safe, transparent and sustainable fragrance solutions
After starting as a food movement, the desire for ‘clean’ products manifested in beauty and personal care before finally arriving in home care. The movement in home care is as a result of consumers realising that the factors – what’s good for health is also good for the environment – intertwine.
Home care has always had an association with harshness and chemicals, yet consumers across the globe want brands to be more ethical and environmentally responsible. Enter the ‘clean’ movement, which, just like clean beauty, calls for safe, transparent and sustainable fragrance solutions in the home care category.
Through its Act For Good platform, Symrise offers safe, transparent and sustainable home care fragrance solutions. Smart and mindful scent design, with do-good ingredients (relaxing, energising, etc), simpler formulations and a patented sustainability score card, are the cornerstones of Symrise’s approach to this movement.
Encapsulation technology
Symrise’s longstanding grasp of cross-cultural consumer desires and lifestyles, plus superior sourcing strategies for unique raw materials, have created exciting sensory experiences for both fabric and home care applications. Combined with proprietary technologies involving innovative delivery systems such as encapsulation and release technology, fabrics become softer, cleaner and more sensorial with lingering fresh-smelling scents.
Symcap, the fragrance encapsulation system from Symrise, offers essential sensorial benefits and long-lasting scent impressions throughout the day. Activated by friction and motion during the day, the fragrance is released when it is most needed. It captures the feeling and scents of just-washed clothes for longer. •
