10 REASONS TO CONSIDER NETWORK PR FOR YOUR ONLINE PR
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ONLINE IS NOW TOO BIG TO IGNORE You read about the online explosion every day, yet most organisations are spectators rather than participants. From news and information to joining online communities, millions of Australians are actively engaged. Online PR can help you join in.
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THINK OF ONLINE AS A MEDIA CHANNEL Just as with traditional media, online is a communication channel connecting you to your stakeholders and audiences. Online PR is simply how you craft your messages and how you reach your audiences in the most credible and appropriate way.
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YOUR CURRENT PR ACTIVITIES CAN GO ONLINE Whether you're distributing a media release, managing a crisis or launching a new product, everything you do in traditional media can be replicated for online audiences with new PR tools and techniques.
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MANY KEY INFLUENCERS ARE NOW ONLINE From product reviewers to authoritative opinion-formers, more and more Australians are being influenced online. Online PR allows you to engage with influential blogs, forums and social web sites.
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ONLINE PR TALKS WITH PEOPLE, NOT AT PEOPLE With traditional media, messages are pushed out to people. Online works very much in reverse, with people pulling down information about you. Online PR helps you create and present the information in the right message style for savvy surfers.
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SEARCH ENGINES ARE MADE FOR PR Search engine results pages look very much like newspaper pages, with ads down the side and editorial in the middle. Research shows that 85% of Australians trust the editorial (natural language) results more than the advertising (paid) listings. You need online PR!
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PR CAN BREATHE LIFE BACK INTO YOUR WEB SITE Because online PR can discover what audiences are searching for, it can be used to make your web materials more relevant, and more 'findable'.
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ONLINE PR IS INVESTIGATIVE AND MEASURABLE With online PR you can discover who is saying what about you and your products. You can discover how people search for your products and services, and you can measure how many find and interact with you.
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YOU NEED AN INTEGRATED ONLINE PROGRAM There are many marketing communications opportunities online. Think viral, think DM, think promotions. You can now support these activities with a sound online PR strategy.
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YOU NEED A SPECIALIST ONLINE PR AGENCY To learn more about online PR, go to www.networkpr.com.au and discover the range of tools we can apply to reach your online audiences.
TAKE A LOOK AT WHY NETWORK PR IS A LEADER IN ONLINE PR
Network PR's consultants are members of AIMIA
Network PR's consultants are members of AOIR
> WE LEAD IN NEW MEDIA
> OUR TEAM
Many PR agencies ‘talk’ new media, but few can also ‘walk’ it. If you found us through a Google search, then you know what we mean!
The Network PR team come from a range of disciplines including advertising, media research, new media and public relations.
As traditional media fragments and the eyeballs turn elsewhere, you need an agency that can apply pr to all aspects of the web.
We understand the importance of integrated communication strategies that take full advantage of the latest technologies and techniques.
Even if you have a current agency for traditional media, we can extend your effort into new media seamlessly and without conflict.
WHAT WE DO •
Optimised Media Releases
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Blogger Relations
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Organic SEO (Search Engine
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Blogging Strategy
Optimisation)
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Online Reputation Management
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Optimised Web Content
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Online Media Engagement
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Online Media Relations
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Online Crisis Management
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Podcasts
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Webcasts
> NETWORK PR ONLINE ENGAGEMENT CYCLE
*View more about our model online
Network PR Level 12, 210 Clarence Street, Sydney NSW 2000 T (02) 8268 2200 E network.syd@networkpr.com.au W www.networkpr.com.au